Supply and demand are the fundamental forces that determine prices... Show more
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10 Dec 2025
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jasmeh
@jasmeh
Supply and demand are the fundamental forces that determine prices... Show more





Ever wonder why shops have sales? It's because of the law of demand - when prices drop, people buy more stuff, and when prices rise, they buy less. This inverse relationship happens for three key reasons that affect your everyday shopping decisions.
The substitution effect kicks in when your favourite ice cream becomes too pricey, so you switch to chocolate bars instead. When ice cream prices fall, you ditch the chocolate and go back to your original choice. It's basically about finding the best value for your money.
The income effect is simpler than it sounds. Higher prices mean your pocket money doesn't stretch as far, so you buy less. Lower prices give you more purchasing power, letting you buy more with the same amount of cash.
Quick Tip: Think about your last shopping trip - you probably made these exact calculations without realising it!
Finally, there's the law of diminishing marginal utility. The first ice cream tastes amazing, the second is still good, but by the fourth? You're probably feeling a bit sick. That's why prices need to drop to convince you to buy more.

Price changes move you along the demand curve, but five key factors can shift the entire curve left or right. Preferences are huge - demand for ice cream rockets on scorching hot days but plummets when it's freezing outside.
The number of buyers is straightforward: more people wanting something means higher demand (shift right), fewer people means lower demand (shift left). Think about how student discounts work - they're designed to increase the number of buyers.
Related goods get tricky because there are substitutes and complements. If chocolate bar prices soar, ice cream demand increases as people switch. But if ice cream cone prices rise, ice cream demand falls because they work together.
Income changes depend on whether something's a normal good or an inferior good. Most things you want are normal goods - more money means you buy more. Inferior goods like instant noodles work backwards - when you're flush with cash, you buy less of them.
Expectations about future prices also matter. If you think prices will jump next month, you'll probably stock up now, increasing current demand.

The law of supply works opposite to demand - higher prices encourage producers to make more because there's better profit potential. Lower prices mean less production since it's barely worth the effort.
Five factors shift the supply curve. Resource costs matter massively - if milk prices surge, ice cream supply drops. New technology usually increases supply by making production cheaper and faster. Government involvement through taxes reduces supply, while subsidies boost it.
The number of sellers and future expectations round out the five shifters. More competitors mean more supply, while fewer mean less. If producers expect higher future prices, they might hold back current supply to cash in later.
Key Point: Equilibrium is where the magic happens - it's the sweet spot where quantity demanded exactly equals quantity supplied.
Market equilibrium creates the actual price you pay in shops. Below this price, there's a shortage because everyone wants to buy but producers won't make enough. Above this price, there's a surplus because producers make loads but consumers aren't interested at that high price.

Real markets constantly shift as supply and demand curves move around. When demand increases (shifts right) while supply stays put, both price and quantity sold go up. This happens with concert tickets when a band becomes hugely popular.
When supply increases (shifts right) but demand doesn't change, prices fall but more gets sold. Think about how technology products get cheaper over time as production becomes more efficient.
Sometimes both curves shift simultaneously, creating four possible outcomes. The actual result depends on which shift is stronger and whether they're moving in the same direction or opposite directions.
Understanding these patterns helps you predict price changes and make smarter buying decisions. Whether you're planning purchases or just curious about economics, these principles explain the price tags on everything around you.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
jasmeh
@jasmeh
Supply and demand are the fundamental forces that determine prices in any market economy. Understanding how these forces interact helps explain everything from why ice cream costs more on hot days to how government policies affect what you pay for... Show more

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Ever wonder why shops have sales? It's because of the law of demand - when prices drop, people buy more stuff, and when prices rise, they buy less. This inverse relationship happens for three key reasons that affect your everyday shopping decisions.
The substitution effect kicks in when your favourite ice cream becomes too pricey, so you switch to chocolate bars instead. When ice cream prices fall, you ditch the chocolate and go back to your original choice. It's basically about finding the best value for your money.
The income effect is simpler than it sounds. Higher prices mean your pocket money doesn't stretch as far, so you buy less. Lower prices give you more purchasing power, letting you buy more with the same amount of cash.
Quick Tip: Think about your last shopping trip - you probably made these exact calculations without realising it!
Finally, there's the law of diminishing marginal utility. The first ice cream tastes amazing, the second is still good, but by the fourth? You're probably feeling a bit sick. That's why prices need to drop to convince you to buy more.

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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Price changes move you along the demand curve, but five key factors can shift the entire curve left or right. Preferences are huge - demand for ice cream rockets on scorching hot days but plummets when it's freezing outside.
The number of buyers is straightforward: more people wanting something means higher demand (shift right), fewer people means lower demand (shift left). Think about how student discounts work - they're designed to increase the number of buyers.
Related goods get tricky because there are substitutes and complements. If chocolate bar prices soar, ice cream demand increases as people switch. But if ice cream cone prices rise, ice cream demand falls because they work together.
Income changes depend on whether something's a normal good or an inferior good. Most things you want are normal goods - more money means you buy more. Inferior goods like instant noodles work backwards - when you're flush with cash, you buy less of them.
Expectations about future prices also matter. If you think prices will jump next month, you'll probably stock up now, increasing current demand.

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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The law of supply works opposite to demand - higher prices encourage producers to make more because there's better profit potential. Lower prices mean less production since it's barely worth the effort.
Five factors shift the supply curve. Resource costs matter massively - if milk prices surge, ice cream supply drops. New technology usually increases supply by making production cheaper and faster. Government involvement through taxes reduces supply, while subsidies boost it.
The number of sellers and future expectations round out the five shifters. More competitors mean more supply, while fewer mean less. If producers expect higher future prices, they might hold back current supply to cash in later.
Key Point: Equilibrium is where the magic happens - it's the sweet spot where quantity demanded exactly equals quantity supplied.
Market equilibrium creates the actual price you pay in shops. Below this price, there's a shortage because everyone wants to buy but producers won't make enough. Above this price, there's a surplus because producers make loads but consumers aren't interested at that high price.

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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Real markets constantly shift as supply and demand curves move around. When demand increases (shifts right) while supply stays put, both price and quantity sold go up. This happens with concert tickets when a band becomes hugely popular.
When supply increases (shifts right) but demand doesn't change, prices fall but more gets sold. Think about how technology products get cheaper over time as production becomes more efficient.
Sometimes both curves shift simultaneously, creating four possible outcomes. The actual result depends on which shift is stronger and whether they're moving in the same direction or opposite directions.
Understanding these patterns helps you predict price changes and make smarter buying decisions. Whether you're planning purchases or just curious about economics, these principles explain the price tags on everything around you.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user