Your brand, in 1.28 million UK study sessions
Reach 1.28 million UK pupils in a study session, not an entertainment feed, not another ad break.
Reach
Knowunity in numbers
What Knowunity looks like
More than 200 European partners reach Gen Z on Knowunity
European companies & public institutions
European universities
Benefits
Why Knowunity?
High-quality learning environment
Your brand sits in an education context, not between dance videos and memes. Not classic consumer advertising. Relevant placements in the moment of study.
Maximum engagement
Social-media mechanics and AI features create a highly active community. The app is used 4-5 times per week. 61% of would-be UK apprentices couldn't find a role in their preferred location (Sutton Trust + UCAS, 'Where Next', 2023). Knowunity puts your scheme in front of them first.
Precise targeting
No wasted reach. Target by country, region, postcode radius, school type, Key Stage, year group, A-Level subject and interests. Registered users only, all under 18.
Touchpoints
Your touchpoints in the app
Reach pupils at the central contact points inside the Knowunity app
Ads
A wide range of ad formats, natively integrated into the platform. No stop-and-scroll behaviour. Real attention in the learning moment.
*Number of users who clicked the ad divided by the number of users who saw the ad
Profile
Whether you're a company or a university, your own profile gives you a permanent regional presence with your target audience.
- Profile with description, statistics and media
- School-leaver programmes, degree apprenticeships or undergraduate courses directly in the app
- Follow function for long-term retention
- Visible in the careers section and regional search
Targeting
Reach pupils precisely
On Knowunity, you can address UK pupils more precisely than on any other platform
| Targeting criterion | Knowunity | Learning apps | Social media |
|---|---|---|---|
| Country (UK / nation) | ✓ | ✓ | ✓ |
| Region | ✓ | ● | ✕ |
| Postcode radius | ✓ | ✕ | ✕ |
| School type (state, academy, independent, sixth-form, FE college) | ✓ | ● | ✕ |
| Key Stage / year group | ✓ | ● | ✕ |
| A-Level subject & interests | ✓ | ✕ | ✕ |
| Under-18 targeting | ✓ | ● | ✕ |
Apprenticeship & school-leaver marketing
Most pupils are passive,
not yet searching
Year 11-13 pupils form their post-18 views long before they apply. Knowunity reaches them in the discovery window, before they commit to UCAS or an apprenticeship.
Active seekers
Already on job boards and UCAS
Passive seekers
Reachable on Knowunity before they search
Case study · Germany
Avacon x Knowunity
Avacon, a regional energy utility, used Knowunity for school-leaver apprenticeship marketing across two campaign windows. The mechanics translate directly to UK degree apprenticeships, school-leaver schemes and NHS trust recruitment.
The strategy
Avacon positioned itself as an innovative employer in the energy sector. Authentic creatives and apprentices as testimonials spoke directly to pupils in the regional catchment.
Two campaign phases: start of the school year (Sep-Dec) and the application wave (Jan-May). Regional targeting across 7 locations, secondary schools and sixth-form colleges, focused on final-year pupils. Maps to UK rhythm: Year 12 awareness Sep-Dec, Year 13 application push Jan-May, regional targeting by postcode and Key Stage.
The results
Reach
Engagement
Action
Knowunity is the ideal channel for us to reach pupils extremely effectively and regionally, and to position Avacon as an attractive employer. We saw a clear increase in applicants, hired apprentices as a result, and are very satisfied.
Gen Z Studio
Knowunity Gen Z Studio
Interactive brand campaigns for Generation Z. Building UK Studio partnerships across QSR, beauty, fashion, telco, fintech, gaming, streaming, and any brand that wants to land authentically with UK 13-19s. If your audience is here, let's talk.
Our formats
Interactive challenges
Multi-part quiz challenges with prize draws and long-term brand presence in the app
Knowledge quizzes & myth checks
Playful knowledge formats that land brand messages without the cringe
Personality tests & employer branding
Interactive formats for career orientation and high-impact ads
What it looks like in the app
Personality test
Knowledge quiz
Customer success · Germany
Porsche x Knowunity
Authentic employer branding with a factory visit for pupils
The campaign
Porsche used Knowunity to address pupils directly in their learning environment and inspire them to join exclusive visits to the Porsche factory.
Through interactive learning content and a collaboration with pupils, the campaign created authentic employer branding where tomorrow's talent already is.
Results
Exclusive access to top talent
Directly addressing strong pupils in their daily learning environment
High interaction and positive perception
Authentic brand experiences instead of classic advertising, with measurable resonance
Strong brand presence in everyday learning
Porsche visible to Generation Z as an innovative employer
Get started
Want to reach UK Gen Z?
Book a 15-minute walk-through and we'll show you what UK reach, school-leaver recruitment or Gen Z Studio looks like for your brand.