This page delves deeper into research support for normative social influence (NSI) and explores how ISI and NSI can work together in explaining conformity.

Research support for NSI is evident in studies where participants conform to incorrect answers to fit in with the group. This conformity is reduced when participants write their answers down, suggesting that the fear of social disapproval plays a significant role in NSI-driven conformity.

Example: In studies where participants can write their answers privately, conformity rates decrease, supporting the NSI theory that public compliance is a key factor in conformity.

The document then critiques the original two-process model that suggested conformity had to be either due to ISI or NSI. It argues that both processes can often be involved simultaneously.

Highlight: The presence of a dissenter (non-conforming person) in Asch's conformity experiments reduces the power of both NSI and ISI.

A dissenter provides social support for non-conformity, reducing the power of NSI. Additionally, the dissenter could be correct, which diminishes the influence of ISI by providing an alternative source of information.

Definition: Dissenter - A person who disagrees with or goes against the majority opinion in a group.

This interplay between ISI and NSI challenges the concept of these influences working as separate factors. The document concludes that it is difficult to separate these processes in real-world scenarios, suggesting a more complex model of social influence in conformity.

This page introduces the concepts of informational social influence (ISI) and normative social influence (NSI) as explanations for conformity. It provides research support for ISI and discusses individual differences in NSI.

Research support for ISI comes from Lucas (2006), who found that students were more likely to conform to incorrect answers on difficult math problems. This supports the ISI theory because when faced with challenging tasks, individuals are more likely to doubt themselves and look to the group for guidance, believing the group to be correct.

Example: In Lucas's study, participants showed higher conformity rates for difficult math problems compared to easy ones, demonstrating the power of ISI in uncertain situations.

The document also addresses individual differences in NSI, particularly focusing on nAffiliators – people with a greater need for affiliation or relationships with others. These individuals are more likely to conform due to NSI to gain acceptance from others.

Highlight: Individual differences in the need for affiliation can affect the strength of NSI, suggesting that the theory may not apply uniformly to all people.

Vocabulary: nAffiliators - Individuals with a high need for affiliation or social connection.

This variation in susceptibility to NSI presents a challenge to the theory, indicating that it may not be as straightforward as initially thought. The effectiveness of NSI as an explanation for conformity may depend on individual personality traits and social needs.