Culture and identity are everywhere around you - from the... Show more
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0
Freya Mundey
08/12/2025
Sociology
Section 3 Culture & Identity - Types of Culture
289
•
8 Dec 2025
•
Freya Mundey
@freyamundey
Culture and identity are everywhere around you - from the... Show more




Think about the last concert you went to - was it classical music at the Royal Opera House or a grime artist at a festival? This distinction shows how culture operates on different levels in society.
High culture represents the elite end of the spectrum - opera, ballet, and fine art that supposedly requires special knowledge to appreciate. Sociologists like Pierre Bourdieu argue you need cultural capital (basically, the right background and education) to truly "get" these activities. It's often seen as superior, but critics question whether it's really better or just more exclusive.
Popular culture is where most of your daily life happens - Netflix shows, football matches, and Instagram trends. The Frankfurt School famously criticised this, arguing it creates passive audiences who just consume whatever they're given. However, modern sociologists like Strinati push back, suggesting you're actually active consumers who engage critically with popular culture.
Subcultures emerge when groups create their own distinct identities - think punks, goths, or even modern gaming communities. Dick Hebdige showed how these groups use style and behaviour as resistance against mainstream society, creating their own rules and values.
Key insight: Culture isn't just entertainment - it's a powerful force that shapes how you see yourself and your place in society.

Your shopping habits reveal more about society than you might think. Consumer culture means your identity gets shaped by what you buy - those designer trainers or vintage band t-shirts aren't just purchases, they're statements about who you are.
Jean Baudrillard argued we live in a hyperreal world where brands matter more than actual reality. Think about how people queue for hours for limited-edition drops or change their entire aesthetic based on what influencers promote. Zygmunt Bauman called this liquid modernity - your identity constantly shifts based on what you consume.
Global culture shows how connected our world has become. Marshall McLuhan's concept of the global village perfectly captures how a K-pop song can become a worldwide phenomenon overnight, or how everyone watches the same Netflix series regardless of where they live.
Multiculturalism and folk culture represent different responses to globalisation. Stuart Hall argued that when cultures mix, you get cultural hybridity - new, blended forms of expression. Meanwhile, folk culture tries to preserve traditional practices passed down through generations, often resisting commercialisation.
The tension between preserving local traditions and embracing global connections creates the complex cultural landscape you navigate daily.
Key insight: Every purchase you make and every global trend you follow contributes to larger patterns of cultural change and identity formation.

Getting top marks isn't just about memorising theories - it's about showing you can think like a sociologist and apply concepts to real-world situations.
Evaluation skills separate good students from great ones. Don't just describe Bourdieu's cultural capital theory - ask whether it still applies when working-class YouTubers become millionaires, or if it ignores how digital culture has democratised access to information.
Link theories to current examples that examiners will recognise. Consumer culture connects perfectly to social media influencer marketing, while global culture explains why Squid Game became a worldwide phenomenon despite being in Korean.
For essay questions, structure is everything. Start with clear definitions, develop your argument using PEEL (Point, Evidence, Explain, Link), then evaluate different perspectives. Show you understand that sociological theories often contradict each other - that's the point.
Synoptic links demonstrate sophisticated understanding. Connect culture to education (how does cultural capital affect school success?), media (does social media create new subcultures?), or identity (how does consumer culture shape who we think we are?).
Key insight: The best answers don't just recall information - they demonstrate critical thinking and real-world application that shows you truly understand how culture shapes society.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Quotes from every main character
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Freya Mundey
@freyamundey
Culture and identity are everywhere around you - from the TikTok trends you follow to the music festivals you attend. Understanding different types of culture helps explain how society works and why people behave the way they do, making it... Show more

Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Think about the last concert you went to - was it classical music at the Royal Opera House or a grime artist at a festival? This distinction shows how culture operates on different levels in society.
High culture represents the elite end of the spectrum - opera, ballet, and fine art that supposedly requires special knowledge to appreciate. Sociologists like Pierre Bourdieu argue you need cultural capital (basically, the right background and education) to truly "get" these activities. It's often seen as superior, but critics question whether it's really better or just more exclusive.
Popular culture is where most of your daily life happens - Netflix shows, football matches, and Instagram trends. The Frankfurt School famously criticised this, arguing it creates passive audiences who just consume whatever they're given. However, modern sociologists like Strinati push back, suggesting you're actually active consumers who engage critically with popular culture.
Subcultures emerge when groups create their own distinct identities - think punks, goths, or even modern gaming communities. Dick Hebdige showed how these groups use style and behaviour as resistance against mainstream society, creating their own rules and values.
Key insight: Culture isn't just entertainment - it's a powerful force that shapes how you see yourself and your place in society.

Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Your shopping habits reveal more about society than you might think. Consumer culture means your identity gets shaped by what you buy - those designer trainers or vintage band t-shirts aren't just purchases, they're statements about who you are.
Jean Baudrillard argued we live in a hyperreal world where brands matter more than actual reality. Think about how people queue for hours for limited-edition drops or change their entire aesthetic based on what influencers promote. Zygmunt Bauman called this liquid modernity - your identity constantly shifts based on what you consume.
Global culture shows how connected our world has become. Marshall McLuhan's concept of the global village perfectly captures how a K-pop song can become a worldwide phenomenon overnight, or how everyone watches the same Netflix series regardless of where they live.
Multiculturalism and folk culture represent different responses to globalisation. Stuart Hall argued that when cultures mix, you get cultural hybridity - new, blended forms of expression. Meanwhile, folk culture tries to preserve traditional practices passed down through generations, often resisting commercialisation.
The tension between preserving local traditions and embracing global connections creates the complex cultural landscape you navigate daily.
Key insight: Every purchase you make and every global trend you follow contributes to larger patterns of cultural change and identity formation.

Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Getting top marks isn't just about memorising theories - it's about showing you can think like a sociologist and apply concepts to real-world situations.
Evaluation skills separate good students from great ones. Don't just describe Bourdieu's cultural capital theory - ask whether it still applies when working-class YouTubers become millionaires, or if it ignores how digital culture has democratised access to information.
Link theories to current examples that examiners will recognise. Consumer culture connects perfectly to social media influencer marketing, while global culture explains why Squid Game became a worldwide phenomenon despite being in Korean.
For essay questions, structure is everything. Start with clear definitions, develop your argument using PEEL (Point, Evidence, Explain, Link), then evaluate different perspectives. Show you understand that sociological theories often contradict each other - that's the point.
Synoptic links demonstrate sophisticated understanding. Connect culture to education (how does cultural capital affect school success?), media (does social media create new subcultures?), or identity (how does consumer culture shape who we think we are?).
Key insight: The best answers don't just recall information - they demonstrate critical thinking and real-world application that shows you truly understand how culture shapes society.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
5
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Quotes from every main character
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user