Emotivism
What if moral statements aren't really about truth at all, but just expressions of how you feel? Emotivism argues that when you say "murder is wrong," you're not stating a fact - you're expressing disapproval, like saying "murder - boo!"
This stems from Hume's fork - statements must be either analytic (true by definition) or synthetic (verifiable through the senses) to be meaningful. Since moral statements are neither, emotivists conclude they express attitudes, not propositions.
Ayer argued ethical language isn't meaningless because it serves important functions. Moral statements express joy or pain and are persuasive - they aim to influence others' emotional responses. When a Catholic says contraception is wrong, this is meaningful to them as an expression of their feelings, even if it's not objectively true.
Stevenson saw moral disagreements as disagreements in attitude - attempts to change someone's emotional response rather than debates about facts. This differs from subjectivism because emotivists don't claim their feelings create obligations for others.
Critics argue emotivism means no basic morals can be established since emotions change constantly. There can be no universal agreement about right and wrong if everything depends on individual feelings. Most damaging, ethical debate becomes meaningless - reducing morality to "hurrah" and "boo" removes rational judgment and serious moral discussion.
Reality check: Emotivism suggests your strongest moral convictions might just be emotional reactions - does this match your experience of making ethical decisions?