The Investment Model
Why do some relationships last whilst others crumble? Rusbult's Investment Model identifies three key factors that determine relationship commitment: satisfaction, comparison with alternatives, and investment size.
Satisfaction depends on whether your relationship feels rewarding overall - plenty of benefits with manageable costs. Comparison with alternatives involves whether you think you could do better elsewhere, whether that's another person, focusing on mates, or simply being single.
Investment includes everything you'd lose if the relationship ended - money, shared possessions, happy memories, or future plans. The more you've invested, the harder it becomes to walk away, even when satisfaction drops.
Couples also use maintenance mechanisms like forgiveness, making sacrifices, and even criticising potential alternatives to keep their relationship strong. These strategies help relationships survive rough patches.