Regular exposure to repeated patterns of media can share and influence the pay people see the world around them 

Considers how audiences interpret and respond to the media they see. Messages are encoded by producers and decoded by audiences.

Audiences pick and choose what media is appropriate for them and they use the products to satisfy their needs.

The idea that feminism is a struggle to end sexist/patriarchal oppression. 
She also considers race, class and discriminated

Everyone is an individual but fits into larger groups who are similar to themselves.

suggests genre is a process which codes and conventions in media products are shaped by producers and audiences through repetition and differences. Genre is not fixed but constructed.

Representation is the production of meaning through the meaning of language(signs). It argues that within a media text, there will often be a representation that is not real as they are often stereotype.

The media is filled with codes/signs that are interpreted by different cultures or societies. Signs, signifier, signified. The denotation of a sign is the actual meaning.

Merging with companies that are in the same industry and at the same stage of the supply chain. Type of monopoly where a company buys out all of its competition. An expansion strategy that involves the acquisition of another company in the same business line.

The study of media environments. He argues that media acts as extensions of the human senses in each era and that communication technology is the cause of social change.

He believes that simulacra often have no real connection to reality apart from their appearances. Simulacra are copes of things, simulations of reality. 
Truth and reality -> heightened reality -> simulacra. 
Audiences prefer hyperreality to reality as it is more exciting and attractive. Audiences find it hard to differate between reality and simulacra.

An expansion strategy where a company takes control over one or more stages in the production or distribution of its products.

Suggests that the media is controlled by a small number of firms, who are driven by profit and power. Media concentration limits variety, creativity and quality. Diverse patterns of ownership means more adventurous products.

Industries minimise risk and maximises profits through vertical and horizontal integration. Media products are brought once and used again.

Hesmondhalgh's cultural industries theory 

We make sense of the world and people through binary opposites. If we don't know the good then we won't know the evil.

Judith Butler- gender performative theory 

Women are presented as passive objects for the pleasure of the male population to satisfy their need.

Gender is constructed and it depends on cultural and historical context. She uses both genders.

English (UK)

Flashcard

sophie 

United Kingdom

DEFAULT (England)

Media Studies

media theories 

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