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Media Studies
26 Nov 2025
327
4 pages
meg @megbentley18
Ever wondered how a single film poster can reveal so much about society's fears and changing attitudes? This... Show more
The poster's serif font with its wooden styling and blood dripping from the letter V creates instant vampire associations. This isn't accidental - it's classic genre iconography that audiences immediately recognise.
The colour palette does serious work here. Dark greys, blacks, and browns establish the horror atmosphere, whilst strategic red highlights draw your eye to the attacking bats, vampire, and blood - all key visual signifiers for the genre. The white title creates stark contrast, possibly symbolising the innocence of victims.
The painted style was totally conventional for 1960s films, but using colour signals this is a modern retelling of classic vampire stories. Even the star billing follows strict Hollywood hierarchy - male actors listed first by fame and pay, creating enigmas about the relationships between characters.
Key Point Every visual element from fonts to colours works together to immediately communicate genre expectations to audiences.
The 1960s marked the beginning of women's sexual liberation. More women entered the workforce, feminists campaigned for equal pay, and traditional gender roles faced serious challenges for the first time.
This poster perfectly captures that tension. Cultural context is crucial here - 1960s audiences were familiar with 'monster movie' conventions, but society was changing rapidly around them.
The film reflects genuine male anxieties about women's changing roles. When your entire world is based on male dominance, women demanding equality feels genuinely threatening. This poster encodes both older stereotypes of passive female victims and newer fears about women challenging male power.
Key Point Films don't just entertain - they reflect and respond to real societal tensions and fears.
Here's where things get really interesting. Both women wear pale, flowing dresses that emphasise their femininity and reveal flesh - classic dress codes that reinforce traditional expectations.
But look closer at their gesture codes. The woman on the left plays the stereotypical passive victim, held by just one arm to show the vampire's power. However, the second woman is completely different - baring her teeth, arm raised aggressively as she's bitten, representing non-stereotypical dominance.
Most fascinating is the male vampire himself. His arm thrown defensively across his body suggests he's actually fearful of the female vampire. The male victim kneels submissively with his throat exposed - a complete role reversal from traditional gender expectations.
Key Point The same poster presents both traditional victim stereotypes and revolutionary role reversals, reflecting 1960s gender confusion.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Media studies flashcards to help those who are currently studying the subject as an a level or gcse subject.
Media StudiesExplore essential media theories including representation, audience engagement, and industry dynamics. This summary covers influential theorists like Gerbner, Jenkins, Hall, and more, providing insights into how media shapes perceptions and identities. Ideal for A Level Media Studies students seeking to understand the complexities of contemporary media.
Media StudiesExplore the Daily Mirror's role in UK politics through its left-wing perspective, media influence, and representation of key events like 'Partygate'. This summary covers gatekeeping, investigative journalism, and the impact of digital platforms on audience engagement. Ideal for students studying media studies and political communication.
Media StudiesExplore key concepts in the analysis of the Tide print advertisement, focusing on media representation, theoretical perspectives, and audience construction. This summary covers semiotics, industry context, and the impact of 1950s advertising strategies on consumer behavior, making it essential for Media Studies A-level students.
Media StudiesExplore key media theories, codes, and the concept of representation in this comprehensive presentation. Delve into Stuart Hall's and David Gauntlett's perspectives on audience autonomy, the impact of stereotypes, and the significance of narrative structures. Ideal for film studies and media analysis enthusiasts.
Media StudiesDive into a detailed analysis of Vance Joy's 'Riptide' music video, exploring media language, representation, and the significance of visual metaphors. This study note covers key concepts such as mise-en-scène, audience engagement, and intertextual references, providing insights into how imagery and lyrics intertwine to convey deeper meanings. Ideal for A Level Media Studies students.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
meg
@megbentley18
Ever wondered how a single film poster can reveal so much about society's fears and changing attitudes? This analysis of a 1960s vampire film poster shows how media language, representation, and cultural contextwork together to both challenge... Show more
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The poster's serif font with its wooden styling and blood dripping from the letter V creates instant vampire associations. This isn't accidental - it's classic genre iconography that audiences immediately recognise.
The colour palette does serious work here. Dark greys, blacks, and browns establish the horror atmosphere, whilst strategic red highlights draw your eye to the attacking bats, vampire, and blood - all key visual signifiers for the genre. The white title creates stark contrast, possibly symbolising the innocence of victims.
The painted style was totally conventional for 1960s films, but using colour signals this is a modern retelling of classic vampire stories. Even the star billing follows strict Hollywood hierarchy - male actors listed first by fame and pay, creating enigmas about the relationships between characters.
Key Point: Every visual element from fonts to colours works together to immediately communicate genre expectations to audiences.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The 1960s marked the beginning of women's sexual liberation. More women entered the workforce, feminists campaigned for equal pay, and traditional gender roles faced serious challenges for the first time.
This poster perfectly captures that tension. Cultural context is crucial here - 1960s audiences were familiar with 'monster movie' conventions, but society was changing rapidly around them.
The film reflects genuine male anxieties about women's changing roles. When your entire world is based on male dominance, women demanding equality feels genuinely threatening. This poster encodes both older stereotypes of passive female victims and newer fears about women challenging male power.
Key Point: Films don't just entertain - they reflect and respond to real societal tensions and fears.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Here's where things get really interesting. Both women wear pale, flowing dresses that emphasise their femininity and reveal flesh - classic dress codes that reinforce traditional expectations.
But look closer at their gesture codes. The woman on the left plays the stereotypical passive victim, held by just one arm to show the vampire's power. However, the second woman is completely different - baring her teeth, arm raised aggressively as she's bitten, representing non-stereotypical dominance.
Most fascinating is the male vampire himself. His arm thrown defensively across his body suggests he's actually fearful of the female vampire. The male victim kneels submissively with his throat exposed - a complete role reversal from traditional gender expectations.
Key Point: The same poster presents both traditional victim stereotypes and revolutionary role reversals, reflecting 1960s gender confusion.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
10
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Media studies flashcards to help those who are currently studying the subject as an a level or gcse subject.
Media StudiesExplore essential media theories including representation, audience engagement, and industry dynamics. This summary covers influential theorists like Gerbner, Jenkins, Hall, and more, providing insights into how media shapes perceptions and identities. Ideal for A Level Media Studies students seeking to understand the complexities of contemporary media.
Media StudiesExplore the Daily Mirror's role in UK politics through its left-wing perspective, media influence, and representation of key events like 'Partygate'. This summary covers gatekeeping, investigative journalism, and the impact of digital platforms on audience engagement. Ideal for students studying media studies and political communication.
Media StudiesExplore key concepts in the analysis of the Tide print advertisement, focusing on media representation, theoretical perspectives, and audience construction. This summary covers semiotics, industry context, and the impact of 1950s advertising strategies on consumer behavior, making it essential for Media Studies A-level students.
Media StudiesExplore key media theories, codes, and the concept of representation in this comprehensive presentation. Delve into Stuart Hall's and David Gauntlett's perspectives on audience autonomy, the impact of stereotypes, and the significance of narrative structures. Ideal for film studies and media analysis enthusiasts.
Media StudiesDive into a detailed analysis of Vance Joy's 'Riptide' music video, exploring media language, representation, and the significance of visual metaphors. This study note covers key concepts such as mise-en-scène, audience engagement, and intertextual references, providing insights into how imagery and lyrics intertwine to convey deeper meanings. Ideal for A Level Media Studies students.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
