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Medieval period: 1066 -1509
Britain & the wider world: 1745 -1901
2d religious conflict and the church in england, c1529-c1570
1l the quest for political stability: germany, 1871-1991
1f industrialisation and the people: britain, c1783-1885
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1c the tudors: england, 1485-1603
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2m wars and welfare: britain in transition, 1906-1957
2j america: a nation divided, c1845-1877
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2n revolution and dictatorship: russia, 1917-1953
2s the making of modern britain, 1951-2007
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66
1
Rebecca Carter
08/10/2025
Media Studies
A Level Media Theories
1,509
•
8 Oct 2025
•
Rebecca Carter
@rebeccacarter_upmw
A comprehensive exploration of media and cultural theories focusing on... Show more
This page delves into semiotics, structuralism, and genre theory, presenting frameworks for analyzing media texts and their meanings. Roland Barthes' contribution to semiotics and Jean Baudrillard's postmodern perspective are central to understanding media representation.
Vocabulary: Simulacra refers to a world of images where the distinction between reality and media representation becomes blurred.
Definition: Genre theory examines how different media categories evolve, overlap, and operate within economic and industrial contexts.
Example: The eight character types in Vladimir Propp's theory include villain, hero, donor, helper, princess, father, dispatcher, and false hero.
Highlight: Barthes' five codes (hermeneutic, semantic, symbolic, proairetic, and cultural) provide a comprehensive framework for textual analysis.
This page explores how audiences interact with media content, featuring theories about media influence and audience participation. George Gerbner's cultivation theory and Henry Jenkins' work on fandom are particularly significant.
Definition: Cultivation theory suggests that long-term exposure to media patterns shapes people's worldview.
Example: Textual poaching occurs when fans appropriate media texts and interpret them in unauthorized ways.
Highlight: Stuart hall 3 theories of representation include dominant, negotiated, and oppositional reading positions.
Quote: "Audience members are no longer passive consumers but producers who 'speak back' to the media."
This page examines media power structures and control mechanisms. Curran & Seaton's analysis focuses on media ownership concentration and its implications for profit and power dynamics.
Highlight: Media control is concentrated among a small number of firms, affecting content and representation.
Definition: Media power structures influence both profit generation and societal control mechanisms.
Example: The concentration of media ownership demonstrates how economic power translates into cultural influence.
This page introduces key media theorists and their contributions to understanding representation, identity, and gender in media. Stuart hall representation theory emphasizes how meaning is produced through language and codes. David gauntlett media theory focuses on identity construction through media tools.
Definition: Representation is the production of meaning through language, governed by specific codes and conventions.
Example: David gauntlett identity theory examples include how people construct their identities by selecting and mixing different media representations.
Highlight: Bell hooks' theory emphasizes the intersection of race, class, and sex in determining exploitation and oppression.
Quote: "Gender is constructed through discourse and depends on context" - Lisbel van zoonen feminist theory
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Rebecca Carter
@rebeccacarter_upmw
A comprehensive exploration of media and cultural theories focusing on representation, identity, and audience engagement. The theories span from stuart hall representation theoryto modern perspectives on media consumption and power dynamics, providing crucial frameworks for understanding media's role in... Show more
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This page delves into semiotics, structuralism, and genre theory, presenting frameworks for analyzing media texts and their meanings. Roland Barthes' contribution to semiotics and Jean Baudrillard's postmodern perspective are central to understanding media representation.
Vocabulary: Simulacra refers to a world of images where the distinction between reality and media representation becomes blurred.
Definition: Genre theory examines how different media categories evolve, overlap, and operate within economic and industrial contexts.
Example: The eight character types in Vladimir Propp's theory include villain, hero, donor, helper, princess, father, dispatcher, and false hero.
Highlight: Barthes' five codes (hermeneutic, semantic, symbolic, proairetic, and cultural) provide a comprehensive framework for textual analysis.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This page explores how audiences interact with media content, featuring theories about media influence and audience participation. George Gerbner's cultivation theory and Henry Jenkins' work on fandom are particularly significant.
Definition: Cultivation theory suggests that long-term exposure to media patterns shapes people's worldview.
Example: Textual poaching occurs when fans appropriate media texts and interpret them in unauthorized ways.
Highlight: Stuart hall 3 theories of representation include dominant, negotiated, and oppositional reading positions.
Quote: "Audience members are no longer passive consumers but producers who 'speak back' to the media."
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This page examines media power structures and control mechanisms. Curran & Seaton's analysis focuses on media ownership concentration and its implications for profit and power dynamics.
Highlight: Media control is concentrated among a small number of firms, affecting content and representation.
Definition: Media power structures influence both profit generation and societal control mechanisms.
Example: The concentration of media ownership demonstrates how economic power translates into cultural influence.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This page introduces key media theorists and their contributions to understanding representation, identity, and gender in media. Stuart hall representation theory emphasizes how meaning is produced through language and codes. David gauntlett media theory focuses on identity construction through media tools.
Definition: Representation is the production of meaning through language, governed by specific codes and conventions.
Example: David gauntlett identity theory examples include how people construct their identities by selecting and mixing different media representations.
Highlight: Bell hooks' theory emphasizes the intersection of race, class, and sex in determining exploitation and oppression.
Quote: "Gender is constructed through discourse and depends on context" - Lisbel van zoonen feminist theory
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
66
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Media studies flashcards to help those who are currently studying the subject as an a level or gcse subject.
Media StudiesExplore David Gauntlett's Identity Theory, focusing on how media shapes audience identity through representations of gender and social roles. This summary covers key concepts such as gender identity, media representations, and the evolution of societal norms in media. Ideal for AS Level Media Studies students preparing for exams or coursework.
Media StudiesDive into a detailed analysis of Vance Joy's 'Riptide' music video, exploring media language, representation, and the significance of visual metaphors. This study note covers key concepts such as mise-en-scène, audience engagement, and intertextual references, providing insights into how imagery and lyrics intertwine to convey deeper meanings. Ideal for A Level Media Studies students.
Media StudiesIn-depth analysis of Channel 4's 2020 'Super. Human.' advertisement for the Paralympics. Explore the media language, representation, and historical context of the campaign, including audio codes, technical elements, and the impact of social media. Ideal for A Level Media Studies students seeking to understand the nuances of advertising and representation in media. Includes bullet points and visual references.
Media StudiesExplore Tzvetan Todorov's narrative theory, focusing on the three-part structure of equilibrium, disruption, and new equilibrium. This summary highlights key concepts and their application across various media texts, including film and print. Ideal for AS Level Media Studies students preparing for exams or coursework.
Media StudiesExplore the visual and thematic elements of vampire film posters, focusing on the representation of gender roles, cultural context, and semiotic analysis. This summary delves into the connotations of imagery, color palettes, and the societal implications of the vampire genre, particularly in the 1960s. Ideal for students studying gothic literature and film theory.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
