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Discover Justin Bieber's New Album and Songs!

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Film, Media and Photography

02/04/2023

Media Studies

INTENTIONS - Context, Media Language, Representation, Idustry & Audience. EDUQAS GCSE MEDIA STUDIES.

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Media Studies

Discover Justin Bieber's New Album and Songs!

The Justin Bieber music video "Intentions" showcases a powerful blend of entertainment and social activism, highlighting the stories of women at Alexandria House while promoting social justice causes. This GCSE Media Studies analysis examines the video's context, representation, media language, and industry impact.

• The video demonstrates Justin Bieber's evolution from teen pop star to socially conscious artist
• Features collaboration with Quavo and highlights real stories from Alexandria House
• Incorporates elements of charitable giving and social awareness
• Utilizes multiple media platforms for promotion and engagement
• Addresses themes of women's empowerment and community support

...

02/04/2023

410

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Social Context and Cultural Influences

Justin Bieber's "Intentions" video reflects broader social contexts:

  • Addresses racial and gender equality campaigns
  • Supports Alexandria House, a non-profit organization in Los Angeles
  • Bieber has used social media to support #BlackLivesMatter and International Women's Day

Cultural influences and comparisons:

  • Some audiences have compared "Intentions" to Drake's "God's Plan" and David Dobrik's car giveaway videos
  • Bieber and Quavo performed an acoustic version at a Global Citizen event in June 2020, raising funds for COVID-19 vaccine development and awareness of social justice issues

Quote: "I am a white Canadian and I will never know what it feels like to be an African American but what I do know is I am willing to stand up and use my voice to shine light on racism" - Justin Bieber on Instagram

Highlight: Bieber's involvement in social causes extends beyond the "Intentions" video, demonstrating a broader commitment to using his platform for positive change.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Media Language in "Intentions"

The "Intentions" video employs various media language techniques to convey its message:

  1. Storytelling: Follows the stories of three women from Alexandria House
  2. Dance scenes: Used to convey joy and community at the shelter
  3. Gesture codes: Hugs, high fives, and hands on shoulders to show emotional support
  4. Character establishment: Through settings, gestures, and props
  5. Gift-giving: Artists provide items to help characters achieve their goals
  6. Visual style: Graffiti-style font and urban setting reinforce the rap/hip-hop genre
  7. Closing shot: Posed "family" group shot and "Thank You" message represent the diverse community

Vocabulary: Gesture codes - Non-verbal communication through body language and movements

Example: The video ends with a group shot, symbolizing the unity and diversity of the Alexandria House community.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Representation in "Intentions"

The "Intentions" video presents various representations:

  1. Alexandria House:

    • Portrayed as a safe, warm, and diverse community
    • Shown through shots of women and children hugging, dancing, and eating together

  2. Women:

    • Represented as strong and empowered
    • Engaged in educational, creative, and artistic activities

  3. Social issues:

    • Addresses education, community, and homelessness
    • Shelter portrayed as a home for women and children in need

  4. Justin Bieber and Quavo:

    • Represented as caring and supportive 'stars'
    • Their presence and acts of kindness cause excitement at the shelter

Highlight: The video challenges stereotypes by presenting a positive and empowering image of women in challenging circumstances.

Definition: Representation - The way media portrays and constructs meaning about individuals, groups, and ideas.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Industry Context of "Intentions"

The "Intentions" video and Justin Bieber's music career are situated within a broader industry context:

  1. Bieber's career trajectory:

    • Discovered on YouTube after his mother posted videos
    • Signed to Island Def Jam in 2008
    • Breakthrough hit "Baby" in 2010
    • Achieved five number one albums by 2013

  2. Video production:

    • Directed by Michael D Ratner, who also directed "Justin Bieber Seasons" docuseries

  3. Promotion strategies:

    • Song title revealed in "Justin Bieber: Seasons" episode
    • Social media used to promote song release
    • Video promoted on MTV's YouTube channel

  4. Collaborations:

    • Features Quavo, marking his third top ten single in the US (all collaborations with Bieber)

  5. Industry developments:

    • Hybe (BTS record label) merged with Ithaca (manages Bieber, Grande, Lovato) in 2021

Highlight: The promotion of "Intentions" demonstrates the convergence of various media platforms in modern music marketing.

Example: The song's title was revealed in Bieber's docuseries, creating anticipation and cross-promotion between different media products.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Audience and Reception of "Intentions"

The "Intentions" video and song have garnered significant audience attention:

  1. YouTube presence:

    • Bieber has 71.2M subscribers on YouTube
    • Third most subscribed artist on YouTube Music

  2. Awards and nominations:

    • Nominated for Best Pop at the 2020 MTV Video Music Awards

  3. Fan engagement:

    • Bieber's fanbase, known as "Beliebers," actively supports his music and philanthropic efforts
    • Social media platforms play a crucial role in fan interaction and promotion

Highlight: Justin Bieber's massive YouTube following demonstrates the platform's importance in modern music consumption and artist-fan relationships.

Example: The nomination for Best Pop at the MTV Video Music Awards indicates the video's positive reception within the industry and among audiences.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

View

Page 7: Audience Analysis

The final page examines the video's audience reach and reception.

Highlight: Justin Bieber's website and social media presence, including 71.2M YouTube subscribers, demonstrates his massive global audience.

Example: VMA nomination for Best Pop highlights the video's industry recognition and mainstream appeal.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

17 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.

Subjects

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Media Studies

Discover Justin Bieber's New Album and Songs!

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Film, Media and Photography

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The Justin Bieber music video "Intentions" showcases a powerful blend of entertainment and social activism, highlighting the stories of women at Alexandria House while promoting social justice causes. This GCSE Media Studies analysis examines the video's context, representation, media language, and industry impact.

• The video demonstrates Justin Bieber's evolution from teen pop star to socially conscious artist
• Features collaboration with Quavo and highlights real stories from Alexandria House
• Incorporates elements of charitable giving and social awareness
• Utilizes multiple media platforms for promotion and engagement
• Addresses themes of women's empowerment and community support

...

02/04/2023

410

 

10/11

 

Media Studies

12

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

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Join milions of students

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Social Context and Cultural Influences

Justin Bieber's "Intentions" video reflects broader social contexts:

  • Addresses racial and gender equality campaigns
  • Supports Alexandria House, a non-profit organization in Los Angeles
  • Bieber has used social media to support #BlackLivesMatter and International Women's Day

Cultural influences and comparisons:

  • Some audiences have compared "Intentions" to Drake's "God's Plan" and David Dobrik's car giveaway videos
  • Bieber and Quavo performed an acoustic version at a Global Citizen event in June 2020, raising funds for COVID-19 vaccine development and awareness of social justice issues

Quote: "I am a white Canadian and I will never know what it feels like to be an African American but what I do know is I am willing to stand up and use my voice to shine light on racism" - Justin Bieber on Instagram

Highlight: Bieber's involvement in social causes extends beyond the "Intentions" video, demonstrating a broader commitment to using his platform for positive change.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Media Language in "Intentions"

The "Intentions" video employs various media language techniques to convey its message:

  1. Storytelling: Follows the stories of three women from Alexandria House
  2. Dance scenes: Used to convey joy and community at the shelter
  3. Gesture codes: Hugs, high fives, and hands on shoulders to show emotional support
  4. Character establishment: Through settings, gestures, and props
  5. Gift-giving: Artists provide items to help characters achieve their goals
  6. Visual style: Graffiti-style font and urban setting reinforce the rap/hip-hop genre
  7. Closing shot: Posed "family" group shot and "Thank You" message represent the diverse community

Vocabulary: Gesture codes - Non-verbal communication through body language and movements

Example: The video ends with a group shot, symbolizing the unity and diversity of the Alexandria House community.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Representation in "Intentions"

The "Intentions" video presents various representations:

  1. Alexandria House:

    • Portrayed as a safe, warm, and diverse community
    • Shown through shots of women and children hugging, dancing, and eating together

  2. Women:

    • Represented as strong and empowered
    • Engaged in educational, creative, and artistic activities

  3. Social issues:

    • Addresses education, community, and homelessness
    • Shelter portrayed as a home for women and children in need

  4. Justin Bieber and Quavo:

    • Represented as caring and supportive 'stars'
    • Their presence and acts of kindness cause excitement at the shelter

Highlight: The video challenges stereotypes by presenting a positive and empowering image of women in challenging circumstances.

Definition: Representation - The way media portrays and constructs meaning about individuals, groups, and ideas.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Industry Context of "Intentions"

The "Intentions" video and Justin Bieber's music career are situated within a broader industry context:

  1. Bieber's career trajectory:

    • Discovered on YouTube after his mother posted videos
    • Signed to Island Def Jam in 2008
    • Breakthrough hit "Baby" in 2010
    • Achieved five number one albums by 2013

  2. Video production:

    • Directed by Michael D Ratner, who also directed "Justin Bieber Seasons" docuseries

  3. Promotion strategies:

    • Song title revealed in "Justin Bieber: Seasons" episode
    • Social media used to promote song release
    • Video promoted on MTV's YouTube channel

  4. Collaborations:

    • Features Quavo, marking his third top ten single in the US (all collaborations with Bieber)

  5. Industry developments:

    • Hybe (BTS record label) merged with Ithaca (manages Bieber, Grande, Lovato) in 2021

Highlight: The promotion of "Intentions" demonstrates the convergence of various media platforms in modern music marketing.

Example: The song's title was revealed in Bieber's docuseries, creating anticipation and cross-promotion between different media products.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Audience and Reception of "Intentions"

The "Intentions" video and song have garnered significant audience attention:

  1. YouTube presence:

    • Bieber has 71.2M subscribers on YouTube
    • Third most subscribed artist on YouTube Music

  2. Awards and nominations:

    • Nominated for Best Pop at the 2020 MTV Video Music Awards

  3. Fan engagement:

    • Bieber's fanbase, known as "Beliebers," actively supports his music and philanthropic efforts
    • Social media platforms play a crucial role in fan interaction and promotion

Highlight: Justin Bieber's massive YouTube following demonstrates the platform's importance in modern music consumption and artist-fan relationships.

Example: The nomination for Best Pop at the MTV Video Music Awards indicates the video's positive reception within the industry and among audiences.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 7: Audience Analysis

The final page examines the video's audience reach and reception.

Highlight: Justin Bieber's website and social media presence, including 71.2M YouTube subscribers, demonstrates his massive global audience.

Example: VMA nomination for Best Pop highlights the video's industry recognition and mainstream appeal.

GCSE MEDIA STUDIES INTENTIONS CONTEXT ▸ "Intentions" is a song by Justin Bieber, released in Feb 2020 as the second single from his fifth al

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Context of Justin Bieber's "Intentions"

"Intentions" is a song by Justin Bieber, released in February 2020 as the second single from his fifth Justin Bieber album, "Changes". The music video, directed by Michael D Ratner, premiered on Justin Bieber's website and YouTube channel simultaneously with the song's release.

Key points about the video:

  • Shot at Alexandria House, a non-profit organization in Los Angeles
  • Features stories of three women supported by the organization
  • Includes documentary footage and interviews with the women and the shelter's founder
  • Bieber established an 'Intentions Fund', donating $200,000 to Alexandria House

Highlight: The video combines music performance with real-life stories, showcasing Bieber's commitment to social causes.

Example: The longer version of the video includes documentary-style footage, providing deeper insight into the lives of the women featured.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

17 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.