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Media StudiesMedia Studies789 views·Updated Jun 3, 2026·3 pages

Exploring Assassin's Creed: Media Analysis

user profile picture
Rebecca Carter@rebeccacarter_upmw

Assassin's Creed has dominated the gaming world since 2007, evolving... Show more

1
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

The Franchise Foundation 2007ongoing2007-ongoing

Assassin's Creed started as a prototype for Prince of Persia but quickly became something much bigger. Developed by Ubisoft, this franchise has churned out games consistently since 2007, with Valhalla being the latest major release in 2020.

What makes these games special? They're historically-set action-adventure games that let you sneak around ancient worlds, climb buildings with parkour-style free running, and engage in epic combat. The formula works because each game offers familiar pleasures assassinsvsTemplarsstoryline,openworldexplorationassassins vs Templars storyline, open-world exploration whilst adding fresh elements like new time periods, protagonists, and gameplay mechanics.

The franchise has evolved massively from its early days. Later games introduced sandbox environments, multiplayer modes, and branching storylines that respond to your choices. This evolution reflects how the gaming industry has grown since the 1970s - better graphics, online capabilities, and more interactive elements have transformed what's possible.

Quick Fact: All games feature the iconic logo based on an eagle's skull - instant brand recognition that's helped build a dedicated fanbase across multiple console generations.

2
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

Cultural Impact and Representation

Gaming culture has created 'The Gamer' - a passionate subculture that's far more engaged than casual players. Assassin's Creed initially targeted this demographic with male protagonists, appealing to younger male audiences and aspirational identities that players wanted to embody.

However, the franchise has genuinely evolved its approach to representation. Assassin's Creed III: Liberation (2012) broke new ground as the first game with a female protagonist throughout. By 2020's Valhalla, players could switch between male and female characters at any time - a significant shift that acknowledges gaming's diverse audience.

Race representation has also improved in recent entries, moving beyond predominantly Caucasian protagonists to reflect the historical settings more authentically. This change suggests developers are responding to both cultural criticism and market demands for more inclusive gaming experiences.

Interestingly, female gamers adapt more easily to playing opposite-gender characters, possibly because they've had years of practice being overlooked in game design. This highlights how the industry is still catching up with its actual audience demographics.

Key Point: The franchise's evolution from male-only to inclusive character options mirrors broader changes in gaming culture and audience expectations.

3
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

Strategic Game Releases

Assassin's Creed III: Liberation demonstrates clever platform strategy. Originally exclusive to PS Vita in 2012, it was designed to showcase the handheld's capabilities. When that didn't work as planned, Ubisoft remastered it for mainstream consoles in 2014, then again for Nintendo Switch in 2019 - maximising profit from a single game.

Valhalla (2020) shows even smarter timing. Released across eighth and ninth-generation consoles simultaneously, it bridged the gap between old and new gaming systems. This multi-platform approach meant no one got left behind during the console transition, whilst new systems used Valhalla to demonstrate their improved capabilities.

Both games follow the franchise formula: deliver familiar pleasures that existing fans expect, then add new elements to attract broader audiences. Liberation offered a strong female protagonist, whilst Valhalla introduced enhanced combat, skill trees, avatar customisation, and even diplomatic solutions to missions.

The regulatory landscape has changed too - direct downloads bypass traditional store-based regulation, giving developers more control but raising new questions about content oversight.

Industry Insight: Assassin's Creed's release strategy shows how successful franchises balance fan loyalty with market expansion, using technological transitions as opportunities rather than obstacles.

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Media StudiesMedia Studies789 views·Updated Jun 3, 2026·3 pages

Exploring Assassin's Creed: Media Analysis

user profile picture
Rebecca Carter@rebeccacarter_upmw

Assassin's Creed has dominated the gaming world since 2007, evolving from a simple action-adventure concept into one of the most successful video game franchises ever. This historic stealth-based series perfectly demonstrates how the gaming industry adapts to new technology, changing... Show more

1
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

The Franchise Foundation 2007ongoing2007-ongoing

Assassin's Creed started as a prototype for Prince of Persia but quickly became something much bigger. Developed by Ubisoft, this franchise has churned out games consistently since 2007, with Valhalla being the latest major release in 2020.

What makes these games special? They're historically-set action-adventure games that let you sneak around ancient worlds, climb buildings with parkour-style free running, and engage in epic combat. The formula works because each game offers familiar pleasures assassinsvsTemplarsstoryline,openworldexplorationassassins vs Templars storyline, open-world exploration whilst adding fresh elements like new time periods, protagonists, and gameplay mechanics.

The franchise has evolved massively from its early days. Later games introduced sandbox environments, multiplayer modes, and branching storylines that respond to your choices. This evolution reflects how the gaming industry has grown since the 1970s - better graphics, online capabilities, and more interactive elements have transformed what's possible.

Quick Fact: All games feature the iconic logo based on an eagle's skull - instant brand recognition that's helped build a dedicated fanbase across multiple console generations.

2
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

Cultural Impact and Representation

Gaming culture has created 'The Gamer' - a passionate subculture that's far more engaged than casual players. Assassin's Creed initially targeted this demographic with male protagonists, appealing to younger male audiences and aspirational identities that players wanted to embody.

However, the franchise has genuinely evolved its approach to representation. Assassin's Creed III: Liberation (2012) broke new ground as the first game with a female protagonist throughout. By 2020's Valhalla, players could switch between male and female characters at any time - a significant shift that acknowledges gaming's diverse audience.

Race representation has also improved in recent entries, moving beyond predominantly Caucasian protagonists to reflect the historical settings more authentically. This change suggests developers are responding to both cultural criticism and market demands for more inclusive gaming experiences.

Interestingly, female gamers adapt more easily to playing opposite-gender characters, possibly because they've had years of practice being overlooked in game design. This highlights how the industry is still catching up with its actual audience demographics.

Key Point: The franchise's evolution from male-only to inclusive character options mirrors broader changes in gaming culture and audience expectations.

3
of 3
# A level component 1 section B industries and audiences

The Franchise (2007-ongoing)

*	A long running video game franchise that is develo

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

Strategic Game Releases

Assassin's Creed III: Liberation demonstrates clever platform strategy. Originally exclusive to PS Vita in 2012, it was designed to showcase the handheld's capabilities. When that didn't work as planned, Ubisoft remastered it for mainstream consoles in 2014, then again for Nintendo Switch in 2019 - maximising profit from a single game.

Valhalla (2020) shows even smarter timing. Released across eighth and ninth-generation consoles simultaneously, it bridged the gap between old and new gaming systems. This multi-platform approach meant no one got left behind during the console transition, whilst new systems used Valhalla to demonstrate their improved capabilities.

Both games follow the franchise formula: deliver familiar pleasures that existing fans expect, then add new elements to attract broader audiences. Liberation offered a strong female protagonist, whilst Valhalla introduced enhanced combat, skill trees, avatar customisation, and even diplomatic solutions to missions.

The regulatory landscape has changed too - direct downloads bypass traditional store-based regulation, giving developers more control but raising new questions about content oversight.

Industry Insight: Assassin's Creed's release strategy shows how successful franchises balance fan loyalty with market expansion, using technological transitions as opportunities rather than obstacles.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.6/5App Store
4.7/5Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan SiOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha KlichAndroid user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

AnnaiOS user