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Media Studies
11 Dec 2025
571
2 pages
Kiss of the Vampire is a 1963 Hammer horror film that perfectly captures the changing attitudes of the... Show more
Hammer Film Productions dominated the monster movie scene by 1963, building on successes like Frankenstein and The Mummy. The film emerged during a fascinating cultural moment - Beatlemania was taking off, JFK was assassinated, and women were experiencing newfound sexual liberation thanks to the contraceptive pill.
The poster brilliantly captures this tension between old and new. You'll spot traditional stereotypes alongside more progressive representations. The passive female victim on the left embodies classic horror tropes - she's helpless in the vampire's grip, wearing a revealing pale dress that emphasises her vulnerability.
But here's where it gets interesting the female vampire completely flips expectations. She's aggressive, dominant, and has her male victim on his knees with his throat exposed. Even the main vampire looks defensive, almost fearful of her power. This reflects the 1960s feminist movement's push for equal pay and gender equality.
Key insight This poster uses familiar horror iconography (castles, bats, blood) that audiences instantly recognise, but subverts gender expectations to reflect changing social attitudes.
Hall's representation theory explains how we decode these familiar vampire symbols, while Gauntlett's identity theory suggests the female vampire could inspire women fighting male oppression. The poster creates suspense through Barthes' enigma codes - what's the relationship between these vampires, and what happens to their victims?
The poster's media language screams classic horror whilst hinting at modernity. That capitalised serif font with blood dripping from the 'V' immediately signals vampire genre conventions - the wooden styling might even reference coffins or stakes.
The colour palette works brilliantly gloomy greys, blacks and browns create that essential dark atmosphere, while strategic red highlights draw your eye to the attacking bats, vampire, and blood. The fact it's advertised as being in 'Eastman Color' was significant - colour films were still relatively new and exciting.
Notice how the star billing follows 1960s conventions, with male actors listed first based on fame and pay. Clifford Evans had just starred in Hammer's successful 'Curse of the Werewolf', so his name carried weight with audiences.
Remember The painted artwork style was typical for film posters of this era, linking it to Christopher Lee's famous Dracula whilst establishing this as a fresh, colourful take on classic vampire stories.
Lรฉvi-Strauss's binary oppositions are everywhere - vampires versus victims, traditional versus modern gender roles, and the romantic 'kiss' versus monstrous horror. Van Zoonen's feminist theory applies perfectly the female vampire challenges traditional roles, though the passive victim still reinforces some stereotypes.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help โ all at your fingertips.
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Transform this note into: โ 50+ Practice Questions โ Interactive Flashcards โ Full Mock Exam โ Essay Outlines
Explore the persuasive techniques and media representations in Tide's 1950s advertising. This analysis covers key concepts such as semiotics, representation theory, and consumer culture, highlighting how Tide positioned itself as a brand leader through effective media language and imagery. Ideal for students studying media studies and advertising strategies.
Media StudiesExplore key theoretical perspectives and cultural contexts of the 'Kiss of the Vampire' film poster. This concise analysis covers semiotics, structuralism, and feminist representation, providing insights into the film's portrayal of gender roles and horror conventions. Ideal for Media Studies A-Level students.
Media StudiesExplore the complex portrayal of gender in the 1960s horror film 'Kiss of the Vampire'. This analysis delves into the visual and narrative codes that depict male and female characters, highlighting themes of power dynamics, objectification, and the evolving roles of women in media. Understand how societal shifts influenced these representations and the implications for feminist discourse. Type: Summary.
Media StudiesExplore the cultural and political context of the 1960s through the lens of the 'Kiss of the Vampire' poster. This analysis delves into media representation, gender roles, and feminist theory, highlighting the evolving dynamics between male and female characters. Key concepts include Stuart Hall's representation theory, Judith Butler's gender performativity, and the impact of societal changes on media portrayals. Ideal for A Level Media Studies students seeking to understand the intersection of gender and media.
Media StudiesExplore a comprehensive summary of key media theories essential for Eduqas A-Level Media Studies. This concise 4-page resource covers critical concepts such as media representation, audience effects, and industry dynamics, featuring relevant examples for practical application. Perfect for quick revision and flashcard preparation.
Media StudiesExplore the evolution of Vogue magazine from its inception in 1892 to its modern-day influence on fashion and women's representation. This summary delves into key themes such as women's empowerment, media representation, and the intersection of class and gender in the context of Vogue's historical and contemporary narratives. Ideal for students studying media representation and gender studies.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because itโs too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didnโt even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as Iโm sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH ๐๐๐ฒ๐ค๐โจ๐๐ฎ
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because itโs too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didnโt even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as Iโm sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH ๐๐๐ฒ๐ค๐โจ๐๐ฎ
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Kiss of the Vampire is a 1963 Hammer horror film that perfectly captures the changing attitudes of the swinging sixties. This poster analysis reveals how the film both reinforced and challenged traditional gender roles during a time of women's liberation.
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Hammer Film Productions dominated the monster movie scene by 1963, building on successes like Frankenstein and The Mummy. The film emerged during a fascinating cultural moment - Beatlemania was taking off, JFK was assassinated, and women were experiencing newfound sexual liberation thanks to the contraceptive pill.
The poster brilliantly captures this tension between old and new. You'll spot traditional stereotypes alongside more progressive representations. The passive female victim on the left embodies classic horror tropes - she's helpless in the vampire's grip, wearing a revealing pale dress that emphasises her vulnerability.
But here's where it gets interesting: the female vampire completely flips expectations. She's aggressive, dominant, and has her male victim on his knees with his throat exposed. Even the main vampire looks defensive, almost fearful of her power. This reflects the 1960s feminist movement's push for equal pay and gender equality.
Key insight: This poster uses familiar horror iconography (castles, bats, blood) that audiences instantly recognise, but subverts gender expectations to reflect changing social attitudes.
Hall's representation theory explains how we decode these familiar vampire symbols, while Gauntlett's identity theory suggests the female vampire could inspire women fighting male oppression. The poster creates suspense through Barthes' enigma codes - what's the relationship between these vampires, and what happens to their victims?
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The poster's media language screams classic horror whilst hinting at modernity. That capitalised serif font with blood dripping from the 'V' immediately signals vampire genre conventions - the wooden styling might even reference coffins or stakes.
The colour palette works brilliantly: gloomy greys, blacks and browns create that essential dark atmosphere, while strategic red highlights draw your eye to the attacking bats, vampire, and blood. The fact it's advertised as being in 'Eastman Color' was significant - colour films were still relatively new and exciting.
Notice how the star billing follows 1960s conventions, with male actors listed first based on fame and pay. Clifford Evans had just starred in Hammer's successful 'Curse of the Werewolf', so his name carried weight with audiences.
Remember: The painted artwork style was typical for film posters of this era, linking it to Christopher Lee's famous Dracula whilst establishing this as a fresh, colourful take on classic vampire stories.
Lรฉvi-Strauss's binary oppositions are everywhere - vampires versus victims, traditional versus modern gender roles, and the romantic 'kiss' versus monstrous horror. Van Zoonen's feminist theory applies perfectly: the female vampire challenges traditional roles, though the passive victim still reinforces some stereotypes.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help โ all at your fingertips.
12
Smart Tools NEW
Transform this note into: โ 50+ Practice Questions โ Interactive Flashcards โ Full Mock Exam โ Essay Outlines
Explore the persuasive techniques and media representations in Tide's 1950s advertising. This analysis covers key concepts such as semiotics, representation theory, and consumer culture, highlighting how Tide positioned itself as a brand leader through effective media language and imagery. Ideal for students studying media studies and advertising strategies.
Media StudiesExplore key theoretical perspectives and cultural contexts of the 'Kiss of the Vampire' film poster. This concise analysis covers semiotics, structuralism, and feminist representation, providing insights into the film's portrayal of gender roles and horror conventions. Ideal for Media Studies A-Level students.
Media StudiesExplore the complex portrayal of gender in the 1960s horror film 'Kiss of the Vampire'. This analysis delves into the visual and narrative codes that depict male and female characters, highlighting themes of power dynamics, objectification, and the evolving roles of women in media. Understand how societal shifts influenced these representations and the implications for feminist discourse. Type: Summary.
Media StudiesExplore the cultural and political context of the 1960s through the lens of the 'Kiss of the Vampire' poster. This analysis delves into media representation, gender roles, and feminist theory, highlighting the evolving dynamics between male and female characters. Key concepts include Stuart Hall's representation theory, Judith Butler's gender performativity, and the impact of societal changes on media portrayals. Ideal for A Level Media Studies students seeking to understand the intersection of gender and media.
Media StudiesExplore a comprehensive summary of key media theories essential for Eduqas A-Level Media Studies. This concise 4-page resource covers critical concepts such as media representation, audience effects, and industry dynamics, featuring relevant examples for practical application. Perfect for quick revision and flashcard preparation.
Media StudiesExplore the evolution of Vogue magazine from its inception in 1892 to its modern-day influence on fashion and women's representation. This summary delves into key themes such as women's empowerment, media representation, and the intersection of class and gender in the context of Vogue's historical and contemporary narratives. Ideal for students studying media representation and gender studies.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because itโs too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didnโt even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as Iโm sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH ๐๐๐ฒ๐ค๐โจ๐๐ฎ
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because itโs too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didnโt even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as Iโm sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH ๐๐๐ฒ๐ค๐โจ๐๐ฎ
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Sociology