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Tide 1950s Advert Analysis for A Level Media

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Tide 1950s Advert Analysis for A Level Media
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Cristina Mead

@cristina_mead

·

16 Followers

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Tide 1950s Advert Analysis: A comprehensive look at Tide's iconic 1950s print advertisement, exploring its context, media language, representation, and theoretical perspectives in consumer culture.

  • Examines Tide's marketing strategies and impact on post-WWII American households
  • Analyzes the advertisement's visual elements, messaging, and target audience
  • Discusses relevant media theories and their application to the Tide advert
  • Highlights the representation of women and domestic ideals in 1950s advertising

07/06/2023

347

TIDE Context This product was designed for heavy duty machine cleaning. Tide was launched by Procter and Gamble in 1946 • Becoming a leading

View

Media Language and Visual Analysis

The Tide print advert from the 1950s employs several key visual and textual elements to convey its message effectively:

  1. Composition: The advert follows the rule of thirds, creating a visually balanced layout.

  2. Color scheme: Bright primary colors are used to create positive associations between the audience and the product.

  3. Typography: Headings, subheadings, and slogans are written in Sans-Serif font, connoting an informal mode of address.

  4. Imagery: A comic-strip style illustration is included, using informal slang like 'Sudsing whizz' to appeal to the audience.

Vocabulary: Sans-Serif font - A typeface without extending features at the end of strokes, giving a more modern and clean appearance.

The advertisement's design reflects the conventions of 1950s print advertising, which typically used more copy than contemporary ads due to the need to educate consumers about new products and brands.

TIDE Context This product was designed for heavy duty machine cleaning. Tide was launched by Procter and Gamble in 1946 • Becoming a leading

View

Context of Tide's 1950s Advertisement

The Tide advert 1950s emerged during a significant period in American consumer culture. Procter & Gamble launched Tide in 1946, quickly establishing it as a leading brand in America. The marketing for Tide in the 1950s was handled by DMB&B, who employed concurrent print and radio advertising to build brand familiarity.

Highlight: The post-WWII consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.

The advertisement reflects the early stages of consumer culture development, with new brands entering the market and competing for attention. Tide's marketing strategy capitalized on the growing demand for household conveniences and the changing role of women in post-war America.

Example: The advert uses the 'housewife' character and ideologies of consumers 'loving' and 'adoring' Tide to appeal to its target audience.

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Subjects

/

Media Studies

/

Media representation

/

Enabling ideas to support the study of media representation

/

Theories of gender performativity

Tide 1950s Advert Analysis for A Level Media

user profile picture

Cristina Mead

@cristina_mead

·

16 Followers

Follow

Tide 1950s Advert Analysis: A comprehensive look at Tide's iconic 1950s print advertisement, exploring its context, media language, representation, and theoretical perspectives in consumer culture.

  • Examines Tide's marketing strategies and impact on post-WWII American households
  • Analyzes the advertisement's visual elements, messaging, and target audience
  • Discusses relevant media theories and their application to the Tide advert
  • Highlights the representation of women and domestic ideals in 1950s advertising

07/06/2023

347

 

12/13

 

Media Studies

15

TIDE Context This product was designed for heavy duty machine cleaning. Tide was launched by Procter and Gamble in 1946 • Becoming a leading

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Media Language and Visual Analysis

The Tide print advert from the 1950s employs several key visual and textual elements to convey its message effectively:

  1. Composition: The advert follows the rule of thirds, creating a visually balanced layout.

  2. Color scheme: Bright primary colors are used to create positive associations between the audience and the product.

  3. Typography: Headings, subheadings, and slogans are written in Sans-Serif font, connoting an informal mode of address.

  4. Imagery: A comic-strip style illustration is included, using informal slang like 'Sudsing whizz' to appeal to the audience.

Vocabulary: Sans-Serif font - A typeface without extending features at the end of strokes, giving a more modern and clean appearance.

The advertisement's design reflects the conventions of 1950s print advertising, which typically used more copy than contemporary ads due to the need to educate consumers about new products and brands.

TIDE Context This product was designed for heavy duty machine cleaning. Tide was launched by Procter and Gamble in 1946 • Becoming a leading

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Context of Tide's 1950s Advertisement

The Tide advert 1950s emerged during a significant period in American consumer culture. Procter & Gamble launched Tide in 1946, quickly establishing it as a leading brand in America. The marketing for Tide in the 1950s was handled by DMB&B, who employed concurrent print and radio advertising to build brand familiarity.

Highlight: The post-WWII consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.

The advertisement reflects the early stages of consumer culture development, with new brands entering the market and competing for attention. Tide's marketing strategy capitalized on the growing demand for household conveniences and the changing role of women in post-war America.

Example: The advert uses the 'housewife' character and ideologies of consumers 'loving' and 'adoring' Tide to appeal to its target audience.

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Media Studies - A Level Media - Kiss Of The Vampire notes

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Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

15 M

Pupils love Knowunity

#1

In education app charts in 12 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.