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Britain & the wider world: 1745 -1901
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Media Studies
10 Oct 2025
495
2 pages
Cristina Mead @cristina_mead
Tide 1950s Advert Analysis: A comprehensive look at Tide's iconic 1950s print advertisement, exploring its context, media... Show more
The Tide print advert from the 1950s employs several key visual and textual elements to convey its message effectively
Composition The advert follows the rule of thirds, creating a visually balanced layout.
Color scheme Bright primary colors are used to create positive associations between the audience and the product.
Typography Headings, subheadings, and slogans are written in Sans-Serif font, connoting an informal mode of address.
Imagery A comic-strip style illustration is included, using informal slang like 'Sudsing whizz' to appeal to the audience.
Vocabulary Sans-Serif font - A typeface without extending features at the end of strokes, giving a more modern and clean appearance.
The advertisement's design reflects the conventions of 1950s print advertising, which typically used more copy than contemporary ads due to the need to educate consumers about new products and brands.
The Tide advert 1950s emerged during a significant period in American consumer culture. Procter & Gamble launched Tide in 1946, quickly establishing it as a leading brand in America. The marketing for Tide in the 1950s was handled by DMB&B, who employed concurrent print and radio advertising to build brand familiarity.
Highlight The post-WWII consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.
The advertisement reflects the early stages of consumer culture development, with new brands entering the market and competing for attention. Tide's marketing strategy capitalized on the growing demand for household conveniences and the changing role of women in post-war America.
Example The advert uses the 'housewife' character and ideologies of consumers 'loving' and 'adoring' Tide to appeal to its target audience.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
18
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Explore the representation of women in the 1950s Tide advertisement through the lens of media studies. This analysis delves into traditional gender roles, the idealization of femininity, and the impact of patriarchy on media portrayals. Key concepts include empowerment, misrepresentation, and historical context, making it essential for WJEC Eduqas A Level Media Studies students.
Media StudiesExplore the cultural and political context of the 1960s through the lens of the 'Kiss of the Vampire' poster. This analysis delves into media representation, gender roles, and feminist theory, highlighting the evolving dynamics between male and female characters. Key concepts include Stuart Hall's representation theory, Judith Butler's gender performativity, and the impact of societal changes on media portrayals. Ideal for A Level Media Studies students seeking to understand the intersection of gender and media.
Media StudiesExplore the evolution of Vogue magazine from its inception in 1892 to its modern-day influence on fashion and women's representation. This summary delves into key themes such as women's empowerment, media representation, and the intersection of class and gender in the context of Vogue's historical and contemporary narratives. Ideal for students studying media representation and gender studies.
Media StudiesExplore key theoretical perspectives and cultural contexts of the 'Kiss of the Vampire' film poster. This concise analysis covers semiotics, structuralism, and feminist representation, providing insights into the film's portrayal of gender roles and horror conventions. Ideal for Media Studies A-Level students.
Media StudiesExplore a comprehensive summary of key media theories essential for Eduqas A-Level Media Studies. This concise 4-page resource covers critical concepts such as media representation, audience effects, and industry dynamics, featuring relevant examples for practical application. Perfect for quick revision and flashcard preparation.
Media StudiesExplore the 1963 film poster for 'Kiss of the Vampire' through a detailed analysis of its cultural context, media language, and representation of gender roles. This study note covers key concepts such as feminist theory, semiotics, and the evolution of horror film imagery, making it essential for A-Level Media Studies students.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Media Studies
10 Oct 2025
495
2 pages
Cristina Mead @cristina_mead
Tide 1950s Advert Analysis: A comprehensive look at Tide's iconic 1950s print advertisement, exploring its context, media language, representation, and theoretical perspectives in consumer culture.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The Tide print advert from the 1950s employs several key visual and textual elements to convey its message effectively
Composition The advert follows the rule of thirds, creating a visually balanced layout.
Color scheme Bright primary colors are used to create positive associations between the audience and the product.
Typography Headings, subheadings, and slogans are written in Sans-Serif font, connoting an informal mode of address.
Imagery A comic-strip style illustration is included, using informal slang like 'Sudsing whizz' to appeal to the audience.
Vocabulary Sans-Serif font - A typeface without extending features at the end of strokes, giving a more modern and clean appearance.
The advertisement's design reflects the conventions of 1950s print advertising, which typically used more copy than contemporary ads due to the need to educate consumers about new products and brands.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The Tide advert 1950s emerged during a significant period in American consumer culture. Procter & Gamble launched Tide in 1946, quickly establishing it as a leading brand in America. The marketing for Tide in the 1950s was handled by DMB&B, who employed concurrent print and radio advertising to build brand familiarity.
Highlight The post-WWII consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.
The advertisement reflects the early stages of consumer culture development, with new brands entering the market and competing for attention. Tide's marketing strategy capitalized on the growing demand for household conveniences and the changing role of women in post-war America.
Example The advert uses the 'housewife' character and ideologies of consumers 'loving' and 'adoring' Tide to appeal to its target audience.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
18
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Explore the representation of women in the 1950s Tide advertisement through the lens of media studies. This analysis delves into traditional gender roles, the idealization of femininity, and the impact of patriarchy on media portrayals. Key concepts include empowerment, misrepresentation, and historical context, making it essential for WJEC Eduqas A Level Media Studies students.
Media StudiesExplore the cultural and political context of the 1960s through the lens of the 'Kiss of the Vampire' poster. This analysis delves into media representation, gender roles, and feminist theory, highlighting the evolving dynamics between male and female characters. Key concepts include Stuart Hall's representation theory, Judith Butler's gender performativity, and the impact of societal changes on media portrayals. Ideal for A Level Media Studies students seeking to understand the intersection of gender and media.
Media StudiesExplore the evolution of Vogue magazine from its inception in 1892 to its modern-day influence on fashion and women's representation. This summary delves into key themes such as women's empowerment, media representation, and the intersection of class and gender in the context of Vogue's historical and contemporary narratives. Ideal for students studying media representation and gender studies.
Media StudiesExplore key theoretical perspectives and cultural contexts of the 'Kiss of the Vampire' film poster. This concise analysis covers semiotics, structuralism, and feminist representation, providing insights into the film's portrayal of gender roles and horror conventions. Ideal for Media Studies A-Level students.
Media StudiesExplore a comprehensive summary of key media theories essential for Eduqas A-Level Media Studies. This concise 4-page resource covers critical concepts such as media representation, audience effects, and industry dynamics, featuring relevant examples for practical application. Perfect for quick revision and flashcard preparation.
Media StudiesExplore the 1963 film poster for 'Kiss of the Vampire' through a detailed analysis of its cultural context, media language, and representation of gender roles. This study note covers key concepts such as feminist theory, semiotics, and the evolution of horror film imagery, making it essential for A-Level Media Studies students.
Media StudiesApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
