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Classic Dramatic Literature
Modern Lyric Poetry
Influential English-Language Authors
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Evidence Analysis and Integration
Author's Stylistic Elements
Figurative Language and Rhetoric
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Human Organ Systems
Cellular Organization and Development
Biomolecular Structure and Organization
Enzyme Structure and Regulation
Cellular Organization Types
Biological Homeostatic Processes
Cellular Membrane Structure
Autotrophic Energy Processes
Environmental Sustainability and Impact
Neural Communication Systems
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Social Sciences Research & Practice
Social Structure and Mobility
Classic Social Influence Experiments
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Chemical Sciences and Applications
Chemical Bond Types and Properties
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Chromatographic Separation Principles
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Electrochemical Cell Systems
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Nazi Germany and Holocaust 1933-1945
World Wars and Peace Treaties
European Monarchs and Statesmen
Cold War Global Tensions
Medieval Institutions and Systems
European Renaissance and Enlightenment
Modern Global Environmental-Health Challenges
Modern Military Conflicts
Medieval Migration and Invasions
World Wars Era and Impact
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465
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2 Jan 2026
•
Globalisation has transformed how businesses operate, creating a world where... Show more
Globalisation means the world's economies are becoming increasingly connected through cultural, political, economic and technological links. Instead of just thinking about their local market, businesses now make decisions based on global opportunities and challenges.
This shift creates brilliant opportunities for companies willing to expand internationally. You can access much larger markets, achieve economies of scale, lower production costs, and spread risks across different countries. Plus, many governments now actively encourage foreign investment by relaxing regulations and offering incentives.
However, trading globally isn't without its challenges. Companies face fierce international competition, language barriers, unpredictable currency fluctuations, higher admin costs, and the need to navigate different cultural expectations.
A multinational corporation (MNC) operates with headquarters in one country but has branches and manufacturing facilities worldwide. These companies choose foreign locations for several smart reasons: they get closer to local markets, benefit from lower labour costs, receive government incentives, and often pay reduced tax rates.
When multinationals set up operations abroad, they create a win-win situation. The host country gains jobs, worker training, technology transfer, management expertise, and improved infrastructure. However, there are downsides too - local firms face increased competition, and profits often flow back to the multinational's home country.
The Bartlett and Ghoshal Model helps explain how multinationals balance global efficiency with local responsiveness. Companies can choose from global strategies (centralised control), international strategies (cost leadership), multi-domestic strategies (local customisation), or transnational strategies (combining low costs with differentiated products).
Key Insight: Successful multinationals must constantly balance the pressure to keep costs low globally whilst meeting local market expectations and cultural preferences.
Companies have several routes into international markets, each with distinct advantages and risks. Licensing offers a quick, low-risk entry where you allow foreign companies to use your technology, brand, or expertise for fees or royalties. It's brilliant for avoiding transport costs and regulatory barriers, but you risk creating future competitors.
Joint ventures involve partnering with another company to create a separate business entity. This approach lets you share risks, costs, and expertise whilst accessing new markets faster. However, success depends on clear communication and aligned objectives between partners.
Franchising works well for service businesses, allowing rapid international expansion without heavy investment. The franchisor gains local market knowledge and saves on capital costs, but maintaining brand consistency across different countries can prove challenging.
Each method requires careful consideration of your company's resources, risk tolerance, and long-term strategic goals. The right choice often depends on your industry, target market characteristics, and available capital.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Globalisation has transformed how businesses operate, creating a world where companies can expand beyond their home countries more easily than ever before. This interconnected global economy brings both massive opportunities and significant challenges for businesses looking to grow internationally.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Globalisation means the world's economies are becoming increasingly connected through cultural, political, economic and technological links. Instead of just thinking about their local market, businesses now make decisions based on global opportunities and challenges.
This shift creates brilliant opportunities for companies willing to expand internationally. You can access much larger markets, achieve economies of scale, lower production costs, and spread risks across different countries. Plus, many governments now actively encourage foreign investment by relaxing regulations and offering incentives.
However, trading globally isn't without its challenges. Companies face fierce international competition, language barriers, unpredictable currency fluctuations, higher admin costs, and the need to navigate different cultural expectations.
A multinational corporation (MNC) operates with headquarters in one country but has branches and manufacturing facilities worldwide. These companies choose foreign locations for several smart reasons: they get closer to local markets, benefit from lower labour costs, receive government incentives, and often pay reduced tax rates.
When multinationals set up operations abroad, they create a win-win situation. The host country gains jobs, worker training, technology transfer, management expertise, and improved infrastructure. However, there are downsides too - local firms face increased competition, and profits often flow back to the multinational's home country.
The Bartlett and Ghoshal Model helps explain how multinationals balance global efficiency with local responsiveness. Companies can choose from global strategies (centralised control), international strategies (cost leadership), multi-domestic strategies (local customisation), or transnational strategies (combining low costs with differentiated products).
Key Insight: Successful multinationals must constantly balance the pressure to keep costs low globally whilst meeting local market expectations and cultural preferences.
Companies have several routes into international markets, each with distinct advantages and risks. Licensing offers a quick, low-risk entry where you allow foreign companies to use your technology, brand, or expertise for fees or royalties. It's brilliant for avoiding transport costs and regulatory barriers, but you risk creating future competitors.
Joint ventures involve partnering with another company to create a separate business entity. This approach lets you share risks, costs, and expertise whilst accessing new markets faster. However, success depends on clear communication and aligned objectives between partners.
Franchising works well for service businesses, allowing rapid international expansion without heavy investment. The franchisor gains local market knowledge and saves on capital costs, but maintaining brand consistency across different countries can prove challenging.
Each method requires careful consideration of your company's resources, risk tolerance, and long-term strategic goals. The right choice often depends on your industry, target market characteristics, and available capital.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
10
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Business
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