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27 Dec 2025

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1 page

Effective Business Communication

Lydia Brankin

@lydiabrankin_bzxf

Communication is the backbone of any successful business - it's... Show more

# Communication
= Communication is about sending and receiving information.
Through any channel/method, these may be verbal, written or emai

Communication Channels and Methods

Every workplace relies on different ways to share information, and you'll need to master them all. Non-verbal communication includes facial expressions and gestures - perfect for quick feedback like showing approval or concern, but it can easily be misunderstood without context.

Written communication gives you time to think through your message properly, and recipients can read it at their own pace. However, it's time-consuming to create and might fail completely if people simply don't read it. There's also no chance to clarify misunderstandings immediately.

Verbal communication is your go-to for quick, flexible conversations where you can adapt your message on the spot. Any confusion gets sorted instantly, and you can combine it with gestures for extra impact. The downside? Once it's said, it's gone - no permanent record exists, and language barriers or tone can create problems.

Quick Tip: Match your communication method to your message - use verbal for urgent discussions, written for complex instructions, and non-verbal to reinforce your key points.

Technological Communication Revolution

Technology has completely transformed how businesses operate, offering incredible benefits alongside some serious challenges. Technological communication tools like email, video conferencing, and intranets can dramatically improve efficiency and cut costs in the long run.

The benefits are impressive: instant data access, faster communication, reduced staffing needs, and the ability to track customer behaviour patterns. Plus, you can store massive amounts of information cheaply and access it at lightning speed.

But there's a catch - the initial investment is expensive, staff need proper training, and technical failures can bring everything grinding to a halt. Information overload is a real problem, and confidentiality concerns mean sensitive data might not be as secure as you'd hope.

Formal vs Informal Communication

Formal communication channels follow the official company hierarchy - think newsletters, annual reports, and structured meetings between managers and their teams. These channels ensure important policies and procedures reach everyone who needs them.

Informal communication happens naturally - conversations in the canteen, managers chatting with staff during walk-arounds, or team discussions during training. This informal network actually helps the formal system work better by filling in gaps and building relationships.

Both types are essential for a healthy workplace culture. Formal channels provide structure and accountability, whilst informal ones build trust and encourage honest feedback.

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Economics

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265

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27 Dec 2025

•

1 page

Effective Business Communication

Lydia Brankin

@lydiabrankin_bzxf

Communication is the backbone of any successful business - it's all about getting your message across clearly and efficiently. Whether you're chatting face-to-face with colleagues or sending crucial emails to clients, understanding different communication methods can make or break your... Show more

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Communication Channels and Methods

Quick Tip: Match your communication method to your message - use verbal for urgent discussions, written for complex instructions, and non-verbal to reinforce your key points.

Technological Communication Revolution

Formal vs Informal Communication

Both types are essential for a healthy workplace culture. Formal channels provide structure and accountability, whilst informal ones build trust and encourage honest feedback.