Maths
Biology
Chemistry
English Lang.
History
Energy transfers (a2 only)
Responding to change (a2 only)
Infection and response
Homeostasis and response
Cell biology
Biological molecules
Organisation
Substance exchange
The control of gene expression (a2 only)
Bioenergetics
Genetic information & variation
Inheritance, variation and evolution
Genetics & ecosystems (a2 only)
Ecology
Cells
Show all topics
2o democracy and nazism: germany, 1918-1945
The cold war
Inter-war germany
Britain & the wider world: 1745 -1901
2d religious conflict and the church in england, c1529-c1570
Medieval period: 1066 -1509
1f industrialisation and the people: britain, c1783-1885
1c the tudors: england, 1485-1603
1l the quest for political stability: germany, 1871-1991
2m wars and welfare: britain in transition, 1906-1957
2j america: a nation divided, c1845-1877
World war two & the holocaust
2n revolution and dictatorship: russia, 1917-1953
2s the making of modern britain, 1951-2007
Britain: 1509 -1745
Show all topics
179
0
Saffron
17/11/2025
Criminology
Unit 1, AC 2.2
6,197
•
17 Nov 2025
•
Comprehensive Guide to Media Effectiveness in Change Campaignsexplores various... Show more
Page 2: Traditional Media Platforms in Campaign Effectiveness
This section examines traditional advertising methods and their role in campaigns for change that use television and other conventional media.
Vocabulary: Local + National advertising refers to paid promotional content distributed at both regional and country-wide levels.
Traditional media platforms discussed include:
Example: Anti-smoking campaigns utilizing multiple media channels, including billboards, TV, and cigarette packet warnings, demonstrate effective cross-platform messaging.
Highlight: Radio campaigns benefit from expert speakers who can provide detailed information and create credibility for the cause.
Page 3: Television and Documentary Impact
This section focuses on television-based campaign strategies and documentary effectiveness in driving social change.
Definition: Television campaigns differ from advertising by featuring in news programs and other editorial content rather than paid spots.
The page emphasizes:
Example: "No Knives Better Lives" campaign utilized short films for youth education, demonstrating effective use of visual storytelling in social change campaigns.
Highlight: Television appearances on national news provide credibility and reach that differs significantly from traditional advertising approaches.
This comprehensive analysis of media effectiveness in campaigns for change demonstrates the importance of selecting appropriate platforms based on campaign objectives and target audience characteristics.
This segment analyzes the impact of television appearances and documentaries in campaigns for change that use documentaries.
Quote: "Campaigns have the chance to appear at prime-time, where they will be able to reach millions of viewers."
Example: Documentary presentations combine images, factual information, and reports to provide comprehensive campaign information.
Television coverage offers free exposure through news programs and reaches large audiences through various presentation techniques.
This section examines word-of-mouth marketing, events, and newspaper coverage as essential components of campaign strategy.
Highlight: Celebrity endorsements can significantly amplify campaign reach by attracting additional media coverage.
Example: Sponsored events serve dual purposes of raising awareness and generating necessary funding for campaigns.
The effectiveness of newspapers lies in their ability to reach specific geographic areas and provide detailed campaign information.
Page 1: Digital Media Platforms in Campaigns for Change
This section explores the effectiveness of digital media platforms in modern campaigns for change, focusing on blogs, viral messaging, and social networking.
Definition: Viral messaging refers to the rapid spread of campaign messages from person to person through social media platforms.
Example: The Ice Bucket Challenge demonstrates successful viral messaging, raising awareness for ALS through user-generated content and social sharing.
Highlight: Social networking platforms reach approximately 2.3 billion users, making them powerful tools for campaign dissemination.
The page details three primary digital platforms:
Quote: "The #MeToo campaign went viral after high profile celeb cases involving alleged sexual assault, reaching 20 million shares."
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Comprehensive Guide to Media Effectiveness in Change Campaigns explores various media channels and their impact on driving social change. This essential resource analyzes traditional and digital platforms, highlighting their strengths in campaign execution.
Key aspects covered:
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 2: Traditional Media Platforms in Campaign Effectiveness
This section examines traditional advertising methods and their role in campaigns for change that use television and other conventional media.
Vocabulary: Local + National advertising refers to paid promotional content distributed at both regional and country-wide levels.
Traditional media platforms discussed include:
Example: Anti-smoking campaigns utilizing multiple media channels, including billboards, TV, and cigarette packet warnings, demonstrate effective cross-platform messaging.
Highlight: Radio campaigns benefit from expert speakers who can provide detailed information and create credibility for the cause.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 3: Television and Documentary Impact
This section focuses on television-based campaign strategies and documentary effectiveness in driving social change.
Definition: Television campaigns differ from advertising by featuring in news programs and other editorial content rather than paid spots.
The page emphasizes:
Example: "No Knives Better Lives" campaign utilized short films for youth education, demonstrating effective use of visual storytelling in social change campaigns.
Highlight: Television appearances on national news provide credibility and reach that differs significantly from traditional advertising approaches.
This comprehensive analysis of media effectiveness in campaigns for change demonstrates the importance of selecting appropriate platforms based on campaign objectives and target audience characteristics.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This segment analyzes the impact of television appearances and documentaries in campaigns for change that use documentaries.
Quote: "Campaigns have the chance to appear at prime-time, where they will be able to reach millions of viewers."
Example: Documentary presentations combine images, factual information, and reports to provide comprehensive campaign information.
Television coverage offers free exposure through news programs and reaches large audiences through various presentation techniques.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
This section examines word-of-mouth marketing, events, and newspaper coverage as essential components of campaign strategy.
Highlight: Celebrity endorsements can significantly amplify campaign reach by attracting additional media coverage.
Example: Sponsored events serve dual purposes of raising awareness and generating necessary funding for campaigns.
The effectiveness of newspapers lies in their ability to reach specific geographic areas and provide detailed campaign information.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 1: Digital Media Platforms in Campaigns for Change
This section explores the effectiveness of digital media platforms in modern campaigns for change, focusing on blogs, viral messaging, and social networking.
Definition: Viral messaging refers to the rapid spread of campaign messages from person to person through social media platforms.
Example: The Ice Bucket Challenge demonstrates successful viral messaging, raising awareness for ALS through user-generated content and social sharing.
Highlight: Social networking platforms reach approximately 2.3 billion users, making them powerful tools for campaign dissemination.
The page details three primary digital platforms:
Quote: "The #MeToo campaign went viral after high profile celeb cases involving alleged sexual assault, reaching 20 million shares."
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
179
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Explore the sociological theories of crime through the lenses of Marxism and Interactionism. This study note delves into key concepts such as labelling theory, selective law enforcement, and the impact of capitalism on criminal behavior. Evaluation points highlight strengths and weaknesses of each theory, providing a comprehensive understanding of crime and deviance. Ideal for students studying sociology and criminology.
CriminologyExplore the key concepts of Left and Right Realism in criminology, including causes of crime, evaluations, and practical solutions. This summary highlights the perspectives of Lea and Young on relative deprivation, subcultures, and the underclass theory by Charles Murray. Ideal for students studying sociological theories of crime.
CriminologyExplore the social construction of criminality, examining how societal norms, cultural differences, and historical contexts shape definitions of crime. This summary covers key concepts such as stereotypes in law enforcement, the impact of mental health on legal outcomes, and the evolution of laws over time and across cultures. Ideal for criminology students seeking to understand the complexities of crime and deviance.
CriminologyExplore the distinctions between criminal behavior and deviance in this comprehensive summary. Understand key concepts such as norms, values, moral codes, and the legal definitions of crime. This resource covers various types of crime, examples of deviant acts, and the implications of criminal convictions, making it essential for criminology students. Ideal for revision and exam preparation.
CriminologyExplore the biological theories of criminality, including somatotypes, genetic inheritance, and twin studies. This summary covers key concepts such as Sheldon's somatotypes, Lombroso's atavistic features, and the impact of genetics on criminal behavior. Ideal for students studying criminology and psychology.
CriminologyExplore the complex definitions of crime and deviance in society. This summary covers key concepts such as norms, values, and moral codes, alongside formal and informal sanctions. Ideal for students preparing for exams, this resource provides insights into the differences between criminal behavior and deviant acts, including examples and legal definitions. Enhance your understanding of sociological theories related to crime and deviance.
CriminologyApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
