Campaign Planning and Objectives

The campaign focuses on raising awareness about technological crime with specific emphasis on public education and crime reporting. The plan utilizes SMART objectives to ensure measurable success in combating cybercrime.

Definition: SMART objectives stand for Specific, Measurable, Achievable, Relevant, and Time-bound goals for campaign success.

Example: The campaign aims to achieve 30 likes on social media posts as a measurable metric of awareness spread.

Highlight: A notable case study mentioned is Alex Bessell, who generated over £50,000 through malware sales and attracted 1 million visitors through malicious links.

The campaign materials include:

• 200+ awareness posters for town distribution
• Targeted leaflets for letterbox distribution
• Branded merchandise including t-shirts and hoodies
• Social media content strategy

Vocabulary: Malware - Malicious software designed to harm computer systems or steal personal information.