Definition: Public appearances involve campaign promoters attending events or speaking publicly to raise awareness of campaign objectives.

Example: Sarah's Law campaign effectively used public appearances, leading to the introduction of the Child Sex Offender Disclosure Scheme in England and Wales in 2011.

Highlight: Cancer Research's leaflet campaign proved highly effective, contributing to raising £634 million in 2017-2018.

Quote: "Personal and realistic touch to the campaign" describes the key strength of public appearances in campaign communication.

Definition: Blogs are regularly updated websites or web pages managed by individuals or small groups, serving as platforms for expressing views and sharing multimedia content.

Example: Greenpeace's blog demonstrates effective campaign communication, incorporating videos and articles that achieve significant social media sharing, with some posts reaching nearly 1,000 shares.

Highlight: Social networking platforms reach an impressive 2.3 billion users, making them powerful tools for campaign messaging.

Vocabulary: Internet trolls - individuals who post inflammatory or malicious content online to provoke others.