Business777Updated 23 Sept 20263 pages

GCSE Business Studies: Growing the Business (Topic 2.1)

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Aimee Ford@aimeeh_ford
As businesses mature and expand, they face crucial decisions about how to grow, where to operate, and what values to uphold. Understanding business growth strategies, globalisation effects, and ethical considerations will help you grasp how modern companies navigate an increasingly connected world.
Business Studies Topic 2.1 – page 1

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Business Growth and Finance

Want to know how your favourite brands got so massive? There are two main routes businesses take to grow bigger and stronger.

Internal growth (organic growth) happens when companies expand their own activities - think of a local restaurant opening new locations or Apple developing the next iPhone. It's slower but less risky and cheaper. External growth (inorganic growth) involves mergers or takeovers - like when Disney bought Marvel. This method is faster but riskier and more expensive.

Here's the brilliant part: larger firms enjoy economies of scale. As output increases, the average cost per item actually decreases! This happens because big companies can buy supplies in bulk, afford better technology, and spread their fixed costs over more products. More profit means more money to reinvest and grow even further.

When it comes to funding growth, businesses have several options. Internal sources include retained profits and selling assets, whilst external sources involve share capital (for limited companies) and loan capital. Each method has different costs, risks, and repayment terms.

Quick Tip: Remember that economies of scale are like buying in bulk at Costco - the more you buy, the cheaper each item becomes!

Business Studies Topic 2.1 – page 2

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Changing Objectives and Globalisation

As businesses grow, their goals evolve dramatically. A startup might focus purely on survival, whilst an established company aims to enter international markets or expand its workforce.

Companies change their aims and objectives due to internal factors (like new technology or performance changes) and external pressures (market conditions or new legislation). This flexibility keeps them competitive and relevant.

Globalisation has transformed how businesses operate worldwide. Companies can now import supplies more cheaply from global markets, though this increases competition. They can export to massive international audiences and set up operations in countries with lower labour costs.

Multinationals - businesses operating across multiple countries - exemplify globalisation's impact. However, governments still control international trade through tariffs (taxes on imports/exports) and trade blocs (groups of countries with reduced trade barriers).

Remember SPICED: when the pound is Strong, imports become Cheaper but exports become Dearer. This affects UK businesses' competitiveness abroad.

Real-World Connection: Think about how Netflix started as a US DVD service but now operates globally with content tailored to different countries!

Business Studies Topic 2.1 – page 3

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Ethics and Environmental Responsibility

Modern businesses can't just focus on profits - they must consider their impact on people and the planet too.

Ethical considerations involve moral principles of right and wrong, especially regarding international workers and suppliers. UK firms might exploit cheap labour in developing countries, but many now adopt codes of conduct limiting work hours and ensuring fair treatment. Fair trade sourcing helps developing country producers receive fair compensation.

Acting ethically creates trade-offs: customers often prefer ethical businesses, leading to increased profits and positive shareholder effects. However, ethical suppliers can be harder to find and more expensive, potentially raising prices.

Environmental influences push businesses to become more 'green'. Companies reduce packaging, recycle more, dispose of waste carefully, and use efficient machinery. Being environmentally friendly can provide competitive advantages by attracting eco-conscious customers and reducing long-term costs.

The challenge lies in balancing sustainability with profit. Environmental improvements often require upfront investment, but they can lead to cost savings and better brand reputation over time.

Think About It: Companies like Patagonia have built their entire brand around environmental responsibility - proving that ethics and profits can work together!

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