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Andrew Ferguson
13/12/2025
Business
Business Objectives
228
•
13 Dec 2025
•
Understanding Nat5 Business Objectives
Andrew Ferguson
@andrewferguson_wugk
1 / 10
Understanding Business Objectives
Think of business objectives as a company's New Year's resolutions - they're specific targets that help businesses stay focused and measure their success. Just like your personal goals give you direction, objectives help businesses decide what activities to prioritise and how to spend their money.
These targets aren't just wishful thinking either. They're practical tools that guide everything from daily decisions to long-term planning, ensuring everyone in the company is working towards the same end goal.
💡 Quick Tip: Business objectives are like a sat-nav for companies - without them, businesses would just be driving around aimlessly!
Profit Maximisation
Here's the big one that drives most businesses you know - profit maximisation simply means making more money than you spend. If a business earns £10,000 but spends £4,000 on costs, they've made £6,000 profit.
This is the primary goal for virtually every private sector business, from your local corner shop to massive corporations like Apple. Without profit, businesses can't grow, invest in new products, or even pay their staff properly.
It's worth remembering that profit isn't just about being greedy - it's what allows businesses to survive and create jobs in the economy.
💡 Remember: Profit = Income - Costs. It's that simple!
Provision of Service
Not every organisation is focused on making money though. Public sector organisations like your local council or the NHS aim to provide quality services that people actually need and want.
For example, your school's main objective isn't to make profit - it's to give you the best education possible. Similarly, charities like Oxfam focus on tackling issues like poverty rather than making money.
This objective is all about improving people's lives and solving real-world problems, which is why it's so important in the public and voluntary sectors.
💡 Think About It: Your local library's success isn't measured by profit, but by how well it serves the community!
Social Responsibility
Social responsibility is basically about being a good neighbour - businesses want to be seen positively by not damaging the environment or local community. This has become massively important as younger consumers (that's you!) increasingly care about ethical business practices.
Companies might invest in recycling schemes, use sustainable materials, or support local charities. It's not just good PR either - being socially responsible can actually attract more customers and better employees.
All types of organisations - private, public, and third sector - now prioritise this objective because society expects businesses to care about more than just money.
💡 Real Example: Think about how McDonald's switched to paper straws - that's social responsibility in action!
Survival and Customer Satisfaction
Survival might sound dramatic, but it's often the most important objective for new businesses or companies facing tough times. You can't worry about profit if you're about to go bust! This is especially crucial for private sector businesses during economic downturns.
Customer satisfaction goes hand-in-hand with survival because happy customers keep coming back. It's much cheaper to keep existing customers happy than to constantly find new ones - think about how Netflix keeps adding new shows to stop you from cancelling your subscription.
Smart businesses know that satisfied customers become loyal customers, and loyal customers mean steady income and positive word-of-mouth advertising.
💡 Key Insight: A business that survives but has unhappy customers won't thrive for long!
Market Share and Innovation
Market share is about grabbing a bigger slice of the customer pie - businesses want more customers than their competitors. Becoming the market leader means you've got the biggest slice of all, which usually brings more power and influence in your industry.
Enterprise and innovation objectives focus on developing new ideas and different ways to satisfy what customers want. This might mean creating entirely new products or finding fresh approaches to old problems.
These objectives often work together - innovative companies like Tesla gained massive market share by revolutionising electric cars, combining cutting-edge technology with environmental consciousness.
💡 Success Story: Amazon started by just selling books online but innovated their way to becoming a market leader in countless areas!
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Understanding Nat5 Business Objectives
Andrew Ferguson
@andrewferguson_wugk
Every business needs clear targets to work towards, just like how you might set goals for your GCSEs or A-levels. Business objectivesare the specific goals that companies aim to achieve, and they vary depending on what type of organisation... Show more
Understanding Business Objectives
Think of business objectives as a company's New Year's resolutions - they're specific targets that help businesses stay focused and measure their success. Just like your personal goals give you direction, objectives help businesses decide what activities to prioritise and how to spend their money.
These targets aren't just wishful thinking either. They're practical tools that guide everything from daily decisions to long-term planning, ensuring everyone in the company is working towards the same end goal.
💡 Quick Tip: Business objectives are like a sat-nav for companies - without them, businesses would just be driving around aimlessly!
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Profit Maximisation
Here's the big one that drives most businesses you know - profit maximisation simply means making more money than you spend. If a business earns £10,000 but spends £4,000 on costs, they've made £6,000 profit.
This is the primary goal for virtually every private sector business, from your local corner shop to massive corporations like Apple. Without profit, businesses can't grow, invest in new products, or even pay their staff properly.
It's worth remembering that profit isn't just about being greedy - it's what allows businesses to survive and create jobs in the economy.
💡 Remember: Profit = Income - Costs. It's that simple!
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Provision of Service
Not every organisation is focused on making money though. Public sector organisations like your local council or the NHS aim to provide quality services that people actually need and want.
For example, your school's main objective isn't to make profit - it's to give you the best education possible. Similarly, charities like Oxfam focus on tackling issues like poverty rather than making money.
This objective is all about improving people's lives and solving real-world problems, which is why it's so important in the public and voluntary sectors.
💡 Think About It: Your local library's success isn't measured by profit, but by how well it serves the community!
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Social Responsibility
Social responsibility is basically about being a good neighbour - businesses want to be seen positively by not damaging the environment or local community. This has become massively important as younger consumers (that's you!) increasingly care about ethical business practices.
Companies might invest in recycling schemes, use sustainable materials, or support local charities. It's not just good PR either - being socially responsible can actually attract more customers and better employees.
All types of organisations - private, public, and third sector - now prioritise this objective because society expects businesses to care about more than just money.
💡 Real Example: Think about how McDonald's switched to paper straws - that's social responsibility in action!
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Survival and Customer Satisfaction
Survival might sound dramatic, but it's often the most important objective for new businesses or companies facing tough times. You can't worry about profit if you're about to go bust! This is especially crucial for private sector businesses during economic downturns.
Customer satisfaction goes hand-in-hand with survival because happy customers keep coming back. It's much cheaper to keep existing customers happy than to constantly find new ones - think about how Netflix keeps adding new shows to stop you from cancelling your subscription.
Smart businesses know that satisfied customers become loyal customers, and loyal customers mean steady income and positive word-of-mouth advertising.
💡 Key Insight: A business that survives but has unhappy customers won't thrive for long!
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Market Share and Innovation
Market share is about grabbing a bigger slice of the customer pie - businesses want more customers than their competitors. Becoming the market leader means you've got the biggest slice of all, which usually brings more power and influence in your industry.
Enterprise and innovation objectives focus on developing new ideas and different ways to satisfy what customers want. This might mean creating entirely new products or finding fresh approaches to old problems.
These objectives often work together - innovative companies like Tesla gained massive market share by revolutionising electric cars, combining cutting-edge technology with environmental consciousness.
💡 Success Story: Amazon started by just selling books online but innovated their way to becoming a market leader in countless areas!
Sign up to see the contentIt's free!
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Join milions of students
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Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Sign up to see the contentIt's free!
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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user