Understanding the Multi-Store Model of Memory and Long-Term Memory Types
The Multi store memory model represents a fundamental framework in cognitive psychology that explains how our memory system operates. Developed by Atkinson and Shiffrin in 1968, this model demonstrates how information flows through different memory stores in a sequential manner. The model includes three main components: sensory memory, short-term memory, and long-term memory.
Definition: The Multi-store model proposes that information passes through distinct memory stores: sensory memory (milliseconds), short-term memory (18 seconds), and long-term memory (lifetime).
Information first enters through our senses (sight, sound, touch, taste, and smell) into the sensory register. Through attention, selected information moves to short-term memory, where it can be maintained through rehearsal. Without rehearsal, information quickly fades. Through continued rehearsal, information can transfer to long-term memory, where it can be stored indefinitely.
The characteristics of each store differ significantly. Sensory memory has a very large capacity but only lasts milliseconds. Short-term memory can hold 7±2 chunks of information for about 18 seconds and primarily uses acoustic encoding. Long-term memory has unlimited capacity, potentially lifetime duration, and uses semantic encoding.











