Open the App

Subjects

Psychology

11 Dec 2025

97

2 pages

The Impact of Culture and Media on Gender Roles

L

Lamisah Chowdhury @lamisahchowdhury_hmcm

Ever wondered why boys and girls behave differently across the world? This fascinating topic explores how culture and... Show more

Discuss the effect of culture and media on gender development
Cross cultural research is noted for its valuable contribution to the nature-n

Cross-Cultural Research and Gender Development

Cross-cultural studies are brilliant for understanding whether gender differences come from biology or society. If gender behaviours appear the same across different cultures, it suggests biological influences. But when behaviours vary dramatically between cultures, it points to cultural socialisation being the driving force.

Margaret Mead's groundbreaking research in New Guinea perfectly illustrates this. She studied three tribes with completely different gender norms the gentle Arapesh (similar to Western femininity), the aggressive Mundugumor (like Western masculinity), and the Tchambuli where women were dominant leaders whilst men were passive and decorative. This suggested gender roles aren't fixed by biology but shaped by culture.

However, Mead later admitted she'd underestimated universal gender patterns. David Buss's study across 37 countries found consistent mate preferences everywhere - women seeking wealthy, resourceful partners whilst men prioritised youth and attractiveness. This suggests some gender behaviours might be more universal than Mead initially thought.

Key Point The extent to which natural behaviours are expressed depends heavily on cultural norms, creating a complex interaction between biology and society.

Discuss the effect of culture and media on gender development
Cross cultural research is noted for its valuable contribution to the nature-n

Media Influence and Research Limitations

Media acts as a powerful gender role model for children, providing clear but rigid stereotypes. Men are typically shown as independent and ambitious 'advice-givers', whilst women appear as dependent 'advice-seekers' in domestic settings. TV adverts reinforce this by showing men in professional roles and women in family contexts.

Children with greater media exposure tend to display more gender-stereotypical behaviours and attitudes. The media doesn't just confirm existing stereotypes - it actually teaches children what behaviours are likely to succeed, increasing their confidence in performing gender-appropriate actions.

However, cross-cultural research has significant flaws. Mead's work suffered from observer bias - she couldn't separate her own opinions from her observations, and follow-up studies revealed participants had misled her. There's also the problem of 'imposed etic' where Western researchers impose their cultural understanding on other societies, making findings potentially meaningless.

Reality Check Cross-cultural research can't actually solve the nature-nurture debate because socialisation begins at birth, making it impossible to separate biological and cultural influences completely.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

2

Smart Tools NEW

Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines

Mock Exam
Quiz
Flashcards
Essay

Similar content

Understanding Gender Bias in Psychology

Explore the complexities of gender bias in psychological research, including alpha and beta bias, androcentrism, and the implications of gender stereotypes. This summary delves into key studies, such as those by Ingallhalikar et al. and Formanowicz et al., highlighting the impact of gender on research outcomes and the importance of addressing bias in psychological practices.

PsychologyPsychology
12

6.7 Gender and Sexual Orientation

Study notes covering AP Psych curriculum

AP PsychologyAP Psychology
10th

Cultural Attachment Patterns

Explore the key findings of cultural variations in attachment styles, focusing on the meta-analysis by van Ijzendoorn and Kroonenberg. This summary covers secure, insecure-avoidant, and insecure-resistant attachments across different cultures, highlighting significant studies from Italy and Korea. Understand the implications of cultural practices on attachment types and evaluate the methodologies used in attachment research. Ideal for psychology students studying attachment theory.

PsychologyPsychology
12

Moral agent

understand man as a moral agent, and distinguish different theories of moral development

PsychologyPsychology

Moral versus Non-moral Standards

Understand the distinctions between moral and non-moral standards and their characteristics.

PsychologyPsychology

Cognitive Distortions in Crime

Explore the relationship between moral reasoning and criminal behavior through cognitive distortions. This summary covers Kohlberg's stages of moral development, research findings on offenders' moral reasoning levels, and the implications for rehabilitation. Ideal for students studying crime and deviance theories.

PsychologyPsychology
12

Most popular content: Gender Roles

Most popular content in Psychology

Most popular content

English - inspector calls quotes and analysis

Quotes from every main character

English LiteratureEnglish Literature
10

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

 

Psychology

97

11 Dec 2025

2 pages

The Impact of Culture and Media on Gender Roles

L

Lamisah Chowdhury

@lamisahchowdhury_hmcm

Ever wondered why boys and girls behave differently across the world? This fascinating topic explores how culture and media shape our understanding of what it means to be male or female, using cross-cultural research to unpack the age-old nature versus... Show more

Discuss the effect of culture and media on gender development
Cross cultural research is noted for its valuable contribution to the nature-n

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Cross-Cultural Research and Gender Development

Cross-cultural studies are brilliant for understanding whether gender differences come from biology or society. If gender behaviours appear the same across different cultures, it suggests biological influences. But when behaviours vary dramatically between cultures, it points to cultural socialisation being the driving force.

Margaret Mead's groundbreaking research in New Guinea perfectly illustrates this. She studied three tribes with completely different gender norms: the gentle Arapesh (similar to Western femininity), the aggressive Mundugumor (like Western masculinity), and the Tchambuli where women were dominant leaders whilst men were passive and decorative. This suggested gender roles aren't fixed by biology but shaped by culture.

However, Mead later admitted she'd underestimated universal gender patterns. David Buss's study across 37 countries found consistent mate preferences everywhere - women seeking wealthy, resourceful partners whilst men prioritised youth and attractiveness. This suggests some gender behaviours might be more universal than Mead initially thought.

Key Point: The extent to which natural behaviours are expressed depends heavily on cultural norms, creating a complex interaction between biology and society.

Discuss the effect of culture and media on gender development
Cross cultural research is noted for its valuable contribution to the nature-n

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Media Influence and Research Limitations

Media acts as a powerful gender role model for children, providing clear but rigid stereotypes. Men are typically shown as independent and ambitious 'advice-givers', whilst women appear as dependent 'advice-seekers' in domestic settings. TV adverts reinforce this by showing men in professional roles and women in family contexts.

Children with greater media exposure tend to display more gender-stereotypical behaviours and attitudes. The media doesn't just confirm existing stereotypes - it actually teaches children what behaviours are likely to succeed, increasing their confidence in performing gender-appropriate actions.

However, cross-cultural research has significant flaws. Mead's work suffered from observer bias - she couldn't separate her own opinions from her observations, and follow-up studies revealed participants had misled her. There's also the problem of 'imposed etic' where Western researchers impose their cultural understanding on other societies, making findings potentially meaningless.

Reality Check: Cross-cultural research can't actually solve the nature-nurture debate because socialisation begins at birth, making it impossible to separate biological and cultural influences completely.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

2

Smart Tools NEW

Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines

Mock Exam
Quiz
Flashcards
Essay

Similar content

Understanding Gender Bias in Psychology

Explore the complexities of gender bias in psychological research, including alpha and beta bias, androcentrism, and the implications of gender stereotypes. This summary delves into key studies, such as those by Ingallhalikar et al. and Formanowicz et al., highlighting the impact of gender on research outcomes and the importance of addressing bias in psychological practices.

PsychologyPsychology
12

6.7 Gender and Sexual Orientation

Study notes covering AP Psych curriculum

AP PsychologyAP Psychology
10th

Cultural Attachment Patterns

Explore the key findings of cultural variations in attachment styles, focusing on the meta-analysis by van Ijzendoorn and Kroonenberg. This summary covers secure, insecure-avoidant, and insecure-resistant attachments across different cultures, highlighting significant studies from Italy and Korea. Understand the implications of cultural practices on attachment types and evaluate the methodologies used in attachment research. Ideal for psychology students studying attachment theory.

PsychologyPsychology
12

Moral agent

understand man as a moral agent, and distinguish different theories of moral development

PsychologyPsychology

Moral versus Non-moral Standards

Understand the distinctions between moral and non-moral standards and their characteristics.

PsychologyPsychology

Cognitive Distortions in Crime

Explore the relationship between moral reasoning and criminal behavior through cognitive distortions. This summary covers Kohlberg's stages of moral development, research findings on offenders' moral reasoning levels, and the implications for rehabilitation. Ideal for students studying crime and deviance theories.

PsychologyPsychology
12

Most popular content: Gender Roles

Most popular content in Psychology

Most popular content

English - inspector calls quotes and analysis

Quotes from every main character

English LiteratureEnglish Literature
10

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user