English (UK)

Explore key strategies for designing impactful campaign materials aimed at driving social change. This resource covers persuasive techniques, audience engagement, and the creation of various media types, including posters, leaflets, and social media content. Ideal for students in criminology and social justice, this guide emphasizes the importance of consistency, clarity, and emotional appeal in campaign messaging.

Campaign Design Essentials

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English

ac 3.2

Criminology

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Fun Stuff

AC 3.2

United Kingdom

Katelyn Wakefield 

Persuasion

Methods and strategies for influencing attitudes and behavior through different persuasion routes and information presentation techniques.

Behavioural Sciences

Persuasion and Message Framing

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