Quantitative Research Methods
Quantitative methods are all about numbers and objectivity - exactly what positivists love because they believe sociology should be scientific. These methods help researchers spot patterns and make generalisations about society.
Laboratory experiments give researchers maximum control by testing hypotheses in artificial settings. They're brilliant for showing cause and effect relationships and can be easily repeated by other researchers. However, the artificial environment means people might act differently than they would in real life - a problem called the Hawthorne effect.
Field experiments happen in the real world, making them more natural but harder to control. People don't know they're being studied, so their behaviour is more genuine. The downside? Major ethical issues since participants can't give informed consent.
💡 Remember: The more control you have, the less realistic the setting becomes - it's always a trade-off in experimental design.











