Research Methods Overview
Quantitative methods are preferred by positivists who seek measurable data. Lab experiments offer reliability and clear cause-effect relationships, but suffer from the Hawthorne effect (where subjects change behaviour when observed) and often lack representation of real-world scenarios. Field experiments improve validity but struggle with informed consent issues.
Questionnaires provide quick, cheap, and reliable data collection, though they typically have lower validity and response rates. Structured interviews offer similar advantages but often fail to capture deeper meanings. Official statistics are economical and show useful trends, but may contain errors or reflect government priorities rather than research needs.
Qualitative methods are favoured by interpretivists seeking deeper understanding. Unstructured interviews and participant observation both offer high validity but struggle with reliability and representativeness. Personal and historical documents provide valuable insights but may be difficult to obtain or incomplete.
Remember this! The choice between quantitative and qualitative methods reflects a fundamental division in sociology between those who seek to measure society objectively and those who aim to understand it from within.
































