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Impact of Social Media and Technology on Communication - Easy Notes for Kids

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Saffron

28/05/2023

Sociology

A-Level Sociology- The New Media

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Sociology

Impact of Social Media and Technology on Communication - Easy Notes for Kids

The rise of new media and digital technology has transformed modern communication, creating both opportunities and challenges across different demographic groups. Digital platforms have revolutionized how we interact, share information, and consume content, while simultaneously raising concerns about privacy, social isolation, and digital inequality.

• The emergence of digital technologies has fundamentally changed communication patterns through features like digitality, interactivity, and convergence
• Social media and digital platforms have created significant generational, class, and gender divides in access and usage
• While offering unprecedented connectivity, negative impacts of digital technology on communication include surveillance concerns, cybersecurity risks, and potential loss of social capital
• The impact of technology on Generation Z is particularly pronounced, with younger users spending significantly more time online
• Digital inequality remains a crucial challenge, creating a "digital underclass" excluded from essential online services

...

28/05/2023

813

● ● ● ● The New Media What is it? The new media is anything that uses digital technologies or the internet for communication. Examples-socia

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Sociological Perspectives on New Media

Various sociological viewpoints offer insights into the impact of new media on society:

Postmodernism

Postmodernists argue that new media and popular culture have a significant influence on shaping identities in contemporary society:

  • Media may have more impact on identity formation than traditional factors like family or class
  • Increased access to global entertainment and diverse cultural influences
  • Creation of new global hybrid styles in fashion, music, and lifestyle

Highlight: Postmodernists emphasize the role of new media in shaping identities and creating a more globalized cultural landscape.

Marxism

Marxist perspectives offer a critique of the postmodern approach and highlight concerns about power dynamics in new media:

  • Globalization may restrict choice as media ownership becomes concentrated
  • Global media culture can lead to homogenization rather than diversity
  • Economic factors like poverty still limit access and consumption choices for many

Example: The concentration of media ownership in the hands of a few transnational companies exemplifies Marxist concerns about power in new media.

The Global Village Concept

The idea of the world as a "global village" suggests that new media is creating a more interconnected and culturally unified world:

  • New media facilitates global cultural influences on lifestyle and consumption
  • Increased awareness of diverse choices and online communities

Definition: The "global village" concept refers to the idea that new media technologies are creating a more interconnected world with shared cultural influences.

Criticisms and Limitations

While new media has transformative potential, several criticisms highlight its limitations:

  • Postmodern perspectives may overlook persistent social inequalities
  • Factors like poverty, patriarchy, and racial discrimination continue to limit access and choices
  • The democratic potential of new media may be overstated, as large companies still exert significant influence

Vocabulary: "Digital underclass" refers to groups who are materially deprived and unable to afford or access new media technologies, potentially exacerbating existing social inequalities.

This exploration of new media highlights its complex and multifaceted impact on communication, culture, and society. While offering unprecedented opportunities for connectivity and information access, new media also presents challenges related to inequality, privacy, and the quality of public discourse.

● ● ● ● The New Media What is it? The new media is anything that uses digital technologies or the internet for communication. Examples-socia

View

Critical Perspectives on New Media Impact

The second page delves into various theoretical perspectives and criticisms of new media's societal impact, particularly focusing on surveillance and postmodern implications.

Highlight: The Cambridge Analytica scandal exemplifies concerns about data privacy and surveillance in the digital age.

The text explores several critical viewpoints:

Definition: Risk society, as defined by Beck, describes how multiple viewpoints in new media can undermine social cohesion.

Quote: "Keen (2007) calls the internet the cult of the amateur, as low quality, unregulated info becomes part of collective intelligence."

The sociological analysis reveals:

Vocabulary: Social capital refers to the benefits derived from social connections and networks, which some argue is diminishing due to digital isolation.

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Sociology

Impact of Social Media and Technology on Communication - Easy Notes for Kids

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Saffron

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The rise of new media and digital technology has transformed modern communication, creating both opportunities and challenges across different demographic groups. Digital platforms have revolutionized how we interact, share information, and consume content, while simultaneously raising concerns about privacy, social isolation, and digital inequality.

• The emergence of digital technologies has fundamentally changed communication patterns through features like digitality, interactivity, and convergence
• Social media and digital platforms have created significant generational, class, and gender divides in access and usage
• While offering unprecedented connectivity, negative impacts of digital technology on communication include surveillance concerns, cybersecurity risks, and potential loss of social capital
• The impact of technology on Generation Z is particularly pronounced, with younger users spending significantly more time online
• Digital inequality remains a crucial challenge, creating a "digital underclass" excluded from essential online services

...

28/05/2023

813

 

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Sociology

13

● ● ● ● The New Media What is it? The new media is anything that uses digital technologies or the internet for communication. Examples-socia

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Sociological Perspectives on New Media

Various sociological viewpoints offer insights into the impact of new media on society:

Postmodernism

Postmodernists argue that new media and popular culture have a significant influence on shaping identities in contemporary society:

  • Media may have more impact on identity formation than traditional factors like family or class
  • Increased access to global entertainment and diverse cultural influences
  • Creation of new global hybrid styles in fashion, music, and lifestyle

Highlight: Postmodernists emphasize the role of new media in shaping identities and creating a more globalized cultural landscape.

Marxism

Marxist perspectives offer a critique of the postmodern approach and highlight concerns about power dynamics in new media:

  • Globalization may restrict choice as media ownership becomes concentrated
  • Global media culture can lead to homogenization rather than diversity
  • Economic factors like poverty still limit access and consumption choices for many

Example: The concentration of media ownership in the hands of a few transnational companies exemplifies Marxist concerns about power in new media.

The Global Village Concept

The idea of the world as a "global village" suggests that new media is creating a more interconnected and culturally unified world:

  • New media facilitates global cultural influences on lifestyle and consumption
  • Increased awareness of diverse choices and online communities

Definition: The "global village" concept refers to the idea that new media technologies are creating a more interconnected world with shared cultural influences.

Criticisms and Limitations

While new media has transformative potential, several criticisms highlight its limitations:

  • Postmodern perspectives may overlook persistent social inequalities
  • Factors like poverty, patriarchy, and racial discrimination continue to limit access and choices
  • The democratic potential of new media may be overstated, as large companies still exert significant influence

Vocabulary: "Digital underclass" refers to groups who are materially deprived and unable to afford or access new media technologies, potentially exacerbating existing social inequalities.

This exploration of new media highlights its complex and multifaceted impact on communication, culture, and society. While offering unprecedented opportunities for connectivity and information access, new media also presents challenges related to inequality, privacy, and the quality of public discourse.

● ● ● ● The New Media What is it? The new media is anything that uses digital technologies or the internet for communication. Examples-socia

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Critical Perspectives on New Media Impact

The second page delves into various theoretical perspectives and criticisms of new media's societal impact, particularly focusing on surveillance and postmodern implications.

Highlight: The Cambridge Analytica scandal exemplifies concerns about data privacy and surveillance in the digital age.

The text explores several critical viewpoints:

Definition: Risk society, as defined by Beck, describes how multiple viewpoints in new media can undermine social cohesion.

Quote: "Keen (2007) calls the internet the cult of the amateur, as low quality, unregulated info becomes part of collective intelligence."

The sociological analysis reveals:

Vocabulary: Social capital refers to the benefits derived from social connections and networks, which some argue is diminishing due to digital isolation.

● ● ● ● The New Media What is it? The new media is anything that uses digital technologies or the internet for communication. Examples-socia

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

The New Media: Definition and Key Features

The new media refers to communication platforms that utilize digital technologies or the internet. This includes social media, streaming services, online gaming, smartphones, and smart TVs.

Key features of new media include:

  1. Digitality: Allows for rapid communication and efficient data storage
  2. Interactivity: Enables audience engagement and participation
  3. Convergence: Multiple media types accessible through a single device
  4. User-driven content: Puts consumers in control of media consumption

Definition: New media encompasses any form of communication that relies on digital technologies or the internet, characterized by interactivity and user control.

Example: A smartphone exemplifies new media convergence, offering access to social media, streaming video, web browsing, and more in one device.

Usage Patterns and Digital Divides

New media adoption varies across different demographic groups:

  • Age: Younger generations (16-24) tend to spend more time online than older adults
  • Class: Lower-income groups may face barriers to access, creating a "digital underclass"
  • Gender: Some differences exist in how men and women engage with certain digital platforms

Highlight: The generational divide in new media usage is significant, with younger people generally being more engaged with digital platforms compared to older adults.

Debates Surrounding New Media

Opinions on the impact of new media are divided:

Neophiliacs (Positive View):

  • Increased consumer choice
  • Enhanced user participation
  • E-commerce revolution
  • Potential for revitalizing democracy

Cultural Pessimists (Critical View):

  • Concerns about surveillance and privacy
  • Risks to social cohesion
  • Spread of low-quality information
  • Potential for cybercrime and social isolation

Quote: "The internet means we now live in a state of increased surveillance" - Cultural Pessimist perspective

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

21 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.