Bentham's Act Utilitarianism
Bentham created a revolutionary approach to ethics during the Enlightenment era. His theory is teleological, consequentialist, and relativist - meaning it's all about the outcomes. Influenced by ancient Greek hedonism, Bentham believed we're controlled by two "sovereign masters": pain and pleasure.
The principle of utility is beautifully simple: do whatever creates the greatest happiness for the greatest number of people. Bentham famously said all happiness is equal - whether you get pleasure from gin or opera doesn't matter.
His hedonic calculus tries to mathematically work out which action will create the most happiness. The seven features (Purity, Richness, Remoteness, Intensity, Certainty, Extent, Duration) help calculate the best choice. For example, in a car crash, you'd save a pregnant woman over an old man because her survival is more certain and the child's happiness will last longer.
Memory Trick: Remember PRICED with an extra R - the seven features of hedonic calculus help you work out the "price" of happiness!