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Understanding the Cognitive Approach

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Phoebe Horsley

12/12/2025

Psychology

The cognitive approach

116

12 Dec 2025

2 pages

Understanding the Cognitive Approach

user profile picture

Phoebe Horsley

@phoebehorsley_jtvu

The cognitive approach revolutionised psychology by treating the mind like... Show more

AssumptionsE
internal mental processes should be studied scientifically
processes are private and cannot be observed
• Study them in directl

The Cognitive Approach: Core Assumptions

Ever wondered how your brain processes the massive amount of information you encounter every day? The cognitive approach treats your mind like a sophisticated computer system that deserves serious scientific study.

The key assumption here is that internal mental processes - like memory, perception, and thinking - can be studied scientifically even though we can't directly observe them. Since these processes are 'private', psychologists make inferences about what's happening in your mind based on your behaviour and responses.

Schemas are your brain's filing system - mental frameworks that help you organise and interpret information based on past experiences. You've got schemas for everything from what aliens look like (probably green with big eyes!) to how to behave in a restaurant. Babies are born with basic motor schemas for essential survival behaviours like sucking and grasping.

Quick Tip: Think of schemas as your brain's shortcuts - they help you process information quickly but can sometimes lead to stereotypes or assumptions.

The approach uses both theoretical models (abstract ideas about how the mind works) and computer models (actual programmes that try to mimic human thinking). This information processing approach sees your mind as working in stages: input → storage → retrieval, just like a computer.

AssumptionsE
internal mental processes should be studied scientifically
processes are private and cannot be observed
• Study them in directl

Evaluation: Strengths and Weaknesses

The cognitive approach isn't perfect, but it's transformed our understanding of the human mind in some brilliant ways. Let's break down what works and what doesn't.

Major strengths include its use of objective, scientific methods. Cognitive psychologists employ rigorous lab studies that produce reliable, credible data - giving the study of the mind proper scientific credibility. The approach also has incredible real-world applications: it's contributed to AI development, improved treatments for depression, and made eyewitness testimony more reliable.

However, the approach faces criticism for being too abstract and theoretical. Lab studies often use artificial stimuli that don't reflect real-life experiences, potentially lacking external validity. Additionally, the approach suffers from machine reductionism - it treats humans like computers and ignores crucial factors like emotion and motivation that influence our behaviour.

Remember: Unlike computers, humans have feelings, moods, and personal motivations that significantly affect how we process information.

One strength worth noting is the approach's flexibility regarding free will. It embraces soft determinism - the idea that whilst our behaviour is influenced by internal and external factors, we still have some control over our choices. This balanced view makes it more realistic than approaches that claim we're completely determined by factors beyond our control.



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This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

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Anna

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Best app on earth! no words because it’s too good

Thomas R

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Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

 

Psychology

116

12 Dec 2025

2 pages

Understanding the Cognitive Approach

user profile picture

Phoebe Horsley

@phoebehorsley_jtvu

The cognitive approach revolutionised psychology by treating the mind like a computer - focusing on how we process, store, and retrieve information. Unlike earlier approaches that only looked at observable behaviour, cognitive psychologists study the 'black box' of mental processes... Show more

AssumptionsE
internal mental processes should be studied scientifically
processes are private and cannot be observed
• Study them in directl

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The Cognitive Approach: Core Assumptions

Ever wondered how your brain processes the massive amount of information you encounter every day? The cognitive approach treats your mind like a sophisticated computer system that deserves serious scientific study.

The key assumption here is that internal mental processes - like memory, perception, and thinking - can be studied scientifically even though we can't directly observe them. Since these processes are 'private', psychologists make inferences about what's happening in your mind based on your behaviour and responses.

Schemas are your brain's filing system - mental frameworks that help you organise and interpret information based on past experiences. You've got schemas for everything from what aliens look like (probably green with big eyes!) to how to behave in a restaurant. Babies are born with basic motor schemas for essential survival behaviours like sucking and grasping.

Quick Tip: Think of schemas as your brain's shortcuts - they help you process information quickly but can sometimes lead to stereotypes or assumptions.

The approach uses both theoretical models (abstract ideas about how the mind works) and computer models (actual programmes that try to mimic human thinking). This information processing approach sees your mind as working in stages: input → storage → retrieval, just like a computer.

AssumptionsE
internal mental processes should be studied scientifically
processes are private and cannot be observed
• Study them in directl

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Evaluation: Strengths and Weaknesses

The cognitive approach isn't perfect, but it's transformed our understanding of the human mind in some brilliant ways. Let's break down what works and what doesn't.

Major strengths include its use of objective, scientific methods. Cognitive psychologists employ rigorous lab studies that produce reliable, credible data - giving the study of the mind proper scientific credibility. The approach also has incredible real-world applications: it's contributed to AI development, improved treatments for depression, and made eyewitness testimony more reliable.

However, the approach faces criticism for being too abstract and theoretical. Lab studies often use artificial stimuli that don't reflect real-life experiences, potentially lacking external validity. Additionally, the approach suffers from machine reductionism - it treats humans like computers and ignores crucial factors like emotion and motivation that influence our behaviour.

Remember: Unlike computers, humans have feelings, moods, and personal motivations that significantly affect how we process information.

One strength worth noting is the approach's flexibility regarding free will. It embraces soft determinism - the idea that whilst our behaviour is influenced by internal and external factors, we still have some control over our choices. This balanced view makes it more realistic than approaches that claim we're completely determined by factors beyond our control.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

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Most popular content: Cognitive Neuroscience

Most popular content in Psychology

Most popular content

English - inspector calls quotes and analysis

Quotes from every main character

English LiteratureEnglish Literature
10

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user