The Behaviourist Approach
Behaviourists believe everything you do is learned - forget about thoughts and feelings, they only care about what they can actually see and measure. Watson, one of the key figures, thought babies are born as blank slates (tabula rasa) and everything they become is shaped by their environment.
Classical conditioning shows how we learn through association. Pavlov's famous dogs learned to drool at the sound of a bell because they associated it with food. The food naturally made them salivate, but after pairing it with the bell repeatedly, just the bell alone triggered the same response.
Operant conditioning is all about consequences shaping behaviour. Skinner discovered that positive reinforcement (getting rewards) and negative reinforcement (avoiding nasty stuff) both make you more likely to repeat behaviours. Punishment does the opposite - it reduces unwanted behaviour.
Quick Tip: Think of operant conditioning like training a pet - reward good behaviour and it increases, ignore or punish bad behaviour and it decreases!



