Understanding Social Influence in Psychology
Social influence Psychology fundamentally changes how people behave and think due to real or perceived pressure from others. This psychological phenomenon manifests through several distinct mechanisms, each with varying depths of impact on individual behavior.
The three main Types of conformity in psychology with examples are internalization, identification, and compliance. Internalization represents the deepest level of change, affecting both public behavior and private beliefs long-term. Identification conformity occurs at a middle level, where individuals change their behavior and beliefs only while present with the group. Compliance conformity, the most superficial level, involves changing public behavior without altering private beliefs.
Definition: Social influence is the process by which an individual's thoughts, feelings, or behaviors are affected by the presence or actions of others, whether real or imagined.
Two primary motivations drive conformity: informational social influence (the desire to be correct) and normative social influence (the desire to be accepted). These fundamental drivers help explain why people adjust their behavior in social situations.
Example: When a new employee mimics their coworkers' professional communication style, they're exhibiting conformity psychology. This might start as compliance (public behavior change) but could develop into internalization if they genuinely adopt these communication patterns as their own.