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Psychology
10 Dec 2025
1,327
9 pages
Want to ace your psychology research methods? This guide breaks down everything you need to know about experimental... Show more
Variable control is absolutely crucial for getting reliable results in psychology experiments. There are several types of extraneous variables that can mess up your findings if you're not careful.
Confounding variables are outside factors that accidentally influence your results. You can reduce these by using controlled laboratory settings, though this might make your experiment feel a bit artificial. Participant variables relate to individual differences between people - things like age, personality, or background that could skew results.
The three main experimental designs each have their trade-offs. Repeated measures uses the same participants in all conditions, which is efficient but can create order effects (people getting tired or better with practice). Independent groups uses different people for each condition, avoiding order effects but introducing participant variables. Matched pairs tries to get the best of both worlds by carefully pairing similar participants.
Quick Tip Remember that counterbalancing (splitting participants and reversing the order of tasks) is your best friend for dealing with order effects in repeated measures designs.
Laboratory experiments give you maximum control over variables and are easy to replicate, but they often lack ecological validity - basically, they don't reflect real life very well. Field experiments happen in natural settings, making results more realistic but harder to control.
Natural experiments study situations that occur naturally (like comparing children before and after a school policy change), whilst quasi experiments focus on characteristics that can't be randomly assigned, like personality traits or gender.
Your sampling technique massively affects whether you can generalise your findings. Random sampling gives everyone an equal chance of being selected, making your results more representative. Systematic sampling follows a pattern (like every 10th person), whilst stratified sampling ensures you get proportional representation from different subgroups.
Reality Check Opportunity sampling (grabbing whoever's available) is the most common method in student research, but remember it can be quite biased towards certain types of people.
Ethical guidelines aren't just bureaucracy - they protect both participants and researchers. Informed consent means people must know what they're agreeing to, whilst deception should only be used when absolutely necessary (and participants must be debriefed afterwards).
Confidentiality protects participants' identities, and the right to withdraw ensures people never feel trapped in a study. Protection from harm means the risks shouldn't exceed what someone faces in daily life.
Naturalistic observation studies behaviour in real settings without interference, giving you authentic data but little control over other variables. Controlled observation happens in artificial settings where you can focus on specific behaviours. Covert observation (where people don't know they're being watched) avoids demand characteristics but raises serious ethical concerns.
Ethical Alert Always consider whether covert observation is truly necessary - observing people without consent can feel invasive and may breach privacy laws.
Questionnaires are brilliant for collecting large amounts of data cheaply, but the quality depends heavily on your question design. Closed questions give you neat, quantifiable data that's easy to analyse statistically. Open questions provide rich, detailed insights but take ages to analyse properly.
Structured interviews use standardised questions, making them reliable and easy to replicate. Unstructured interviews allow for deeper exploration of topics and can uncover unexpected insights, but they're time-consuming and require skilled interviewers.
Participant observation puts the researcher inside the group being studied, providing insider insights but potentially creating bias. Non-participant observation maintains objectivity but might miss subtle social dynamics that only insiders would understand.
Pro Tip Group interviews can reveal how people's opinions change in social settings, but watch out for participants saying what they think others want to hear rather than their honest views.
Meta-analysis combines results from multiple studies to identify overall patterns and effects. This approach provides more reliable conclusions than single studies but can't eliminate bias if the original research was flawed.
Understanding the difference between aims and hypotheses is fundamental. Your aim states what you want to investigate, whilst your hypothesis makes a specific, testable prediction. Directional hypotheses predict the direction of an effect, whilst non-directional hypotheses simply predict that there will be some effect.
Volunteer bias can seriously skew your results because people who volunteer for studies tend to be more motivated or have different characteristics than the general population. Random allocation helps ensure fair distribution of participants across conditions.
Research Reality Systematic distortion (bias) can creep into any study, so always consider what factors might have influenced your participants' behaviour beyond what you intended to measure.
Behavioural categories help you operationalise what you're observing by breaking complex behaviours (like aggression) into measurable components (like hitting or shouting). This makes your observations more reliable and systematic.
Event sampling counts how often specific behaviours occur, whilst time sampling records what happens at regular intervals. Both methods help manage large amounts of observational data but can miss important details.
Correlations show relationships between variables without proving causation. Positive correlations mean both variables increase together, negative correlations mean one increases as the other decreases, and no correlation means there's no clear relationship.
Critical Thinking Remember that correlation doesn't equal causation - just because two things are related doesn't mean one causes the other. There might be a third factor influencing both variables.
Open questions in questionnaires let participants express themselves fully, providing rich qualitative data that can reveal unexpected insights. However, this data is harder to analyse and compare across participants. Closed questions make analysis much simpler but might force people into categories that don't really fit their views.
Demand characteristics occur when participants figure out what the study is about and change their behaviour accordingly. You can reduce these through single-blind studies (participants don't know the aim) or double-blind studies (neither participants nor researchers know the conditions).
Investigator effects happen when researchers unconsciously influence participants through their behaviour or expectations. Standardised procedures and double-blind designs help minimise these effects.
Design Tip Experimental realism (making the study feel natural and engaging) often works better than trying to hide everything from participants - when people feel comfortable, they're more likely to behave naturally.
Central tendency measures help you summarise your data effectively. Each type tells you something different about your results and has specific strengths and limitations depending on your data type and research question.
Understanding data types is crucial for choosing the right statistical tests. Nominal data comes in categories (like eye colour), ordinal data can be ranked (like satisfaction ratings), interval data has equal spacing between points (like temperature), and ratio data has a true zero point.
Primary data is information you collect yourself, giving you control over quality but requiring more time and resources. Secondary data uses existing information, which is cheaper and faster but might not perfectly fit your research needs.
Stats Success The sign test is a simple non-parametric test that's perfect for repeated measures designs with nominal data - it's often the first statistical test psychology students learn to calculate.
Primary data gives you complete control over data quality and collection methods, but it's expensive and time-consuming to gather. You know exactly how it was collected and can ensure it fits your research needs perfectly.
Secondary data includes existing research, government statistics, or archive material. It's much cheaper and faster to access, but might not exactly match what you need for your specific research question.
The sign test is your go-to statistical test for simple experiments using repeated measures design with nominal data. It tells you whether any differences you've found are statistically significant or just due to chance.
Data Wisdom Always consider whether secondary data was collected in a similar context to your research - cultural differences, time periods, or different methodologies might affect how applicable the findings are to your study.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Want to ace your psychology research methods? This guide breaks down everything you need to know about experimental design, sampling techniques, observations, and statistical analysis. You'll master the concepts that regularly appear on your A-level exams and learn how real... Show more
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Variable control is absolutely crucial for getting reliable results in psychology experiments. There are several types of extraneous variables that can mess up your findings if you're not careful.
Confounding variables are outside factors that accidentally influence your results. You can reduce these by using controlled laboratory settings, though this might make your experiment feel a bit artificial. Participant variables relate to individual differences between people - things like age, personality, or background that could skew results.
The three main experimental designs each have their trade-offs. Repeated measures uses the same participants in all conditions, which is efficient but can create order effects (people getting tired or better with practice). Independent groups uses different people for each condition, avoiding order effects but introducing participant variables. Matched pairs tries to get the best of both worlds by carefully pairing similar participants.
Quick Tip: Remember that counterbalancing (splitting participants and reversing the order of tasks) is your best friend for dealing with order effects in repeated measures designs.
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Laboratory experiments give you maximum control over variables and are easy to replicate, but they often lack ecological validity - basically, they don't reflect real life very well. Field experiments happen in natural settings, making results more realistic but harder to control.
Natural experiments study situations that occur naturally (like comparing children before and after a school policy change), whilst quasi experiments focus on characteristics that can't be randomly assigned, like personality traits or gender.
Your sampling technique massively affects whether you can generalise your findings. Random sampling gives everyone an equal chance of being selected, making your results more representative. Systematic sampling follows a pattern (like every 10th person), whilst stratified sampling ensures you get proportional representation from different subgroups.
Reality Check: Opportunity sampling (grabbing whoever's available) is the most common method in student research, but remember it can be quite biased towards certain types of people.
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Ethical guidelines aren't just bureaucracy - they protect both participants and researchers. Informed consent means people must know what they're agreeing to, whilst deception should only be used when absolutely necessary (and participants must be debriefed afterwards).
Confidentiality protects participants' identities, and the right to withdraw ensures people never feel trapped in a study. Protection from harm means the risks shouldn't exceed what someone faces in daily life.
Naturalistic observation studies behaviour in real settings without interference, giving you authentic data but little control over other variables. Controlled observation happens in artificial settings where you can focus on specific behaviours. Covert observation (where people don't know they're being watched) avoids demand characteristics but raises serious ethical concerns.
Ethical Alert: Always consider whether covert observation is truly necessary - observing people without consent can feel invasive and may breach privacy laws.
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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Questionnaires are brilliant for collecting large amounts of data cheaply, but the quality depends heavily on your question design. Closed questions give you neat, quantifiable data that's easy to analyse statistically. Open questions provide rich, detailed insights but take ages to analyse properly.
Structured interviews use standardised questions, making them reliable and easy to replicate. Unstructured interviews allow for deeper exploration of topics and can uncover unexpected insights, but they're time-consuming and require skilled interviewers.
Participant observation puts the researcher inside the group being studied, providing insider insights but potentially creating bias. Non-participant observation maintains objectivity but might miss subtle social dynamics that only insiders would understand.
Pro Tip: Group interviews can reveal how people's opinions change in social settings, but watch out for participants saying what they think others want to hear rather than their honest views.
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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Meta-analysis combines results from multiple studies to identify overall patterns and effects. This approach provides more reliable conclusions than single studies but can't eliminate bias if the original research was flawed.
Understanding the difference between aims and hypotheses is fundamental. Your aim states what you want to investigate, whilst your hypothesis makes a specific, testable prediction. Directional hypotheses predict the direction of an effect, whilst non-directional hypotheses simply predict that there will be some effect.
Volunteer bias can seriously skew your results because people who volunteer for studies tend to be more motivated or have different characteristics than the general population. Random allocation helps ensure fair distribution of participants across conditions.
Research Reality: Systematic distortion (bias) can creep into any study, so always consider what factors might have influenced your participants' behaviour beyond what you intended to measure.
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Behavioural categories help you operationalise what you're observing by breaking complex behaviours (like aggression) into measurable components (like hitting or shouting). This makes your observations more reliable and systematic.
Event sampling counts how often specific behaviours occur, whilst time sampling records what happens at regular intervals. Both methods help manage large amounts of observational data but can miss important details.
Correlations show relationships between variables without proving causation. Positive correlations mean both variables increase together, negative correlations mean one increases as the other decreases, and no correlation means there's no clear relationship.
Critical Thinking: Remember that correlation doesn't equal causation - just because two things are related doesn't mean one causes the other. There might be a third factor influencing both variables.
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Open questions in questionnaires let participants express themselves fully, providing rich qualitative data that can reveal unexpected insights. However, this data is harder to analyse and compare across participants. Closed questions make analysis much simpler but might force people into categories that don't really fit their views.
Demand characteristics occur when participants figure out what the study is about and change their behaviour accordingly. You can reduce these through single-blind studies (participants don't know the aim) or double-blind studies (neither participants nor researchers know the conditions).
Investigator effects happen when researchers unconsciously influence participants through their behaviour or expectations. Standardised procedures and double-blind designs help minimise these effects.
Design Tip: Experimental realism (making the study feel natural and engaging) often works better than trying to hide everything from participants - when people feel comfortable, they're more likely to behave naturally.
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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Central tendency measures help you summarise your data effectively. Each type tells you something different about your results and has specific strengths and limitations depending on your data type and research question.
Understanding data types is crucial for choosing the right statistical tests. Nominal data comes in categories (like eye colour), ordinal data can be ranked (like satisfaction ratings), interval data has equal spacing between points (like temperature), and ratio data has a true zero point.
Primary data is information you collect yourself, giving you control over quality but requiring more time and resources. Secondary data uses existing information, which is cheaper and faster but might not perfectly fit your research needs.
Stats Success: The sign test is a simple non-parametric test that's perfect for repeated measures designs with nominal data - it's often the first statistical test psychology students learn to calculate.
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Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Primary data gives you complete control over data quality and collection methods, but it's expensive and time-consuming to gather. You know exactly how it was collected and can ensure it fits your research needs perfectly.
Secondary data includes existing research, government statistics, or archive material. It's much cheaper and faster to access, but might not exactly match what you need for your specific research question.
The sign test is your go-to statistical test for simple experiments using repeated measures design with nominal data. It tells you whether any differences you've found are statistically significant or just due to chance.
Data Wisdom: Always consider whether secondary data was collected in a similar context to your research - cultural differences, time periods, or different methodologies might affect how applicable the findings are to your study.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
32
Smart Tools NEW
Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
Quotes from every main character
English LiteratureApp Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Sociology