The study of memory duration and capacity has been fundamentally shaped by three key research efforts that help us understand how our brains process and retain information.
Peterson and Peterson's (1959 original study) investigated short-term memory duration using trigrams (three consonant letters) followed by counting backward tasks. Their groundbreaking research demonstrated that without rehearsal, information in short-term memory typically fades within 18-30 seconds. The Peterson and Peterson findings showed that after just 3 seconds of distraction, participants could only recall about 80% of trigrams, dropping to nearly 10% recall after 18 seconds. This STM duration experiment conclusively proved that short-term memory has a very limited duration without active maintenance through rehearsal.
Bahrick et al (1975) conducted a comprehensive study of long-term memory retention by examining how well people remembered their high school Spanish knowledge over periods ranging from 1 to 50 years. The Bahrick et al 1975 findings revealed that while some initial forgetting occurs, knowledge can remain remarkably stable for decades in what they termed the "permastore." Meanwhile, Jacobs (1887 digit span test) focused on memory capacity rather than duration. His research established the foundation for understanding that short-term memory has a limited capacity of about 7 items (plus or minus 2), later confirmed by Miller capacity of STM research. The Jacobs capacity of STM experiments used sequences of digits to determine that most people can remember between 5-9 digits in correct order. These studies collectively demonstrate that while our short-term memory is quite limited in both duration and capacity, our long-term memory can maintain information for extraordinarily long periods when properly encoded.