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Psychology

8 Dec 2025

3,157

1 page

Comprehensive AQA Psychology Memory Notes

L

Lily @lily_uxee

Memory is one of psychology's most fascinating topics, and understanding how we store and recall information is crucial... Show more

Multi Store Model
Shiffrin & Atkinson (68,71)
memory
SR several stores
visual > iconic
acoustic > echoic
duration less
than a second
capacit

Multi Store Model & Working Memory Model

Ever wondered why you can remember song lyrics from years ago but forget what you had for breakfast? Atkinson and Shiffrin's Multi Store Model explains memory as three separate stores sensory memory (lasts less than a second), short-term memory holds7±2itemsfor1830secondsholds 7±2 items for 18-30 seconds, and long-term memory (permanent storage with unlimited capacity).

The model shows information flowing from sensory input through rehearsal into long-term storage. However, Baddeley's research revealed that short-term memory processes sound differently from long-term memory, which focuses on meaning - proving these are genuinely separate systems.

Baddeley and Hitch's Working Memory Model improved on this by replacing simple short-term memory with four components the central executive (controls attention), phonological loop (processes sounds), visuospatial sketchpad (handles visual information), and episodic buffer (temporarily combines information). This explains why you can listen to music whilst doing homework - different parts of working memory handle each task.

Key Point The working memory model better explains everyday memory tasks than the basic multi-store approach, which is why it's preferred by modern psychologists.

Types of Long-Term Memory & Forgetting

Your long-term memory isn't just one giant storage unit - it's actually three distinct types. Episodic memory stores personal experiences (like your last birthday), semantic memory holds general knowledge (like knowing London is England's capital), and procedural memory contains skills you perform automatically (like riding a bike or typing).

Clinical evidence from patient HM, who had brain damage, supports this division. His episodic memory was severely impaired, but his procedural and semantic memories remained largely intact, showing these systems operate independently.

Forgetting happens through several mechanisms. Retrieval failure occurs when information exists but you can't access it without the right cue - like context-dependent learning where you remember better in the same environment you learned something. Interference happens when similar memories compete, either from old information blocking new (proactive) or new information disrupting old (retroactive).

Remember Understanding these forgetting mechanisms can actually improve your revision techniques - varying your study locations and avoiding similar topics back-to-back helps prevent interference.

Eyewitness Testimony & Cognitive Interviews

Your memory isn't like a video recording - it's surprisingly unreliable and easily influenced. Loftus and Palmer's famous car crash study showed how leading questions can distort memory. Participants who heard "smashed" estimated higher speeds than those who heard "contacted", proving that question wording affects recall.

Post-event discussion also contaminates memory through memory conformity. When witnesses talk after an incident, they often combine information and create false memories. Gabbert's research found 71% of participants recalled incorrect details after discussing what they'd seen, compared to 0% who didn't discuss it.

The anxiety effect on eyewitness testimony follows a U-shaped curve. Moderate anxiety can improve recall, but extreme stress (like weapon focus where attention fixates on a gun) actually reduces accuracy. This explains why eyewitness testimony can be both surprisingly accurate and completely wrong.

Cognitive interviews improve accuracy by using four techniques reporting everything, reinstating the context, reversing the order of events, and changing perspective. Though time-consuming and requiring special training, they produce 41% more accurate information than standard police interviews.

Real-World Impact These findings have transformed how police conduct interviews and how courts evaluate eyewitness testimony, making the justice system more reliable.

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4.8/5

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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

 

Psychology

3,157

8 Dec 2025

1 page

Comprehensive AQA Psychology Memory Notes

L

Lily

@lily_uxee

Memory is one of psychology's most fascinating topics, and understanding how we store and recall information is crucial for your A-level Psychology studies. These theories explain everything from why you forget where you put your keys to how eyewitness testimony... Show more

Multi Store Model
Shiffrin & Atkinson (68,71)
memory
SR several stores
visual > iconic
acoustic > echoic
duration less
than a second
capacit

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Multi Store Model & Working Memory Model

Ever wondered why you can remember song lyrics from years ago but forget what you had for breakfast? Atkinson and Shiffrin's Multi Store Model explains memory as three separate stores: sensory memory (lasts less than a second), short-term memory holds7±2itemsfor1830secondsholds 7±2 items for 18-30 seconds, and long-term memory (permanent storage with unlimited capacity).

The model shows information flowing from sensory input through rehearsal into long-term storage. However, Baddeley's research revealed that short-term memory processes sound differently from long-term memory, which focuses on meaning - proving these are genuinely separate systems.

Baddeley and Hitch's Working Memory Model improved on this by replacing simple short-term memory with four components: the central executive (controls attention), phonological loop (processes sounds), visuospatial sketchpad (handles visual information), and episodic buffer (temporarily combines information). This explains why you can listen to music whilst doing homework - different parts of working memory handle each task.

Key Point: The working memory model better explains everyday memory tasks than the basic multi-store approach, which is why it's preferred by modern psychologists.

Types of Long-Term Memory & Forgetting

Your long-term memory isn't just one giant storage unit - it's actually three distinct types. Episodic memory stores personal experiences (like your last birthday), semantic memory holds general knowledge (like knowing London is England's capital), and procedural memory contains skills you perform automatically (like riding a bike or typing).

Clinical evidence from patient HM, who had brain damage, supports this division. His episodic memory was severely impaired, but his procedural and semantic memories remained largely intact, showing these systems operate independently.

Forgetting happens through several mechanisms. Retrieval failure occurs when information exists but you can't access it without the right cue - like context-dependent learning where you remember better in the same environment you learned something. Interference happens when similar memories compete, either from old information blocking new (proactive) or new information disrupting old (retroactive).

Remember: Understanding these forgetting mechanisms can actually improve your revision techniques - varying your study locations and avoiding similar topics back-to-back helps prevent interference.

Eyewitness Testimony & Cognitive Interviews

Your memory isn't like a video recording - it's surprisingly unreliable and easily influenced. Loftus and Palmer's famous car crash study showed how leading questions can distort memory. Participants who heard "smashed" estimated higher speeds than those who heard "contacted", proving that question wording affects recall.

Post-event discussion also contaminates memory through memory conformity. When witnesses talk after an incident, they often combine information and create false memories. Gabbert's research found 71% of participants recalled incorrect details after discussing what they'd seen, compared to 0% who didn't discuss it.

The anxiety effect on eyewitness testimony follows a U-shaped curve. Moderate anxiety can improve recall, but extreme stress (like weapon focus where attention fixates on a gun) actually reduces accuracy. This explains why eyewitness testimony can be both surprisingly accurate and completely wrong.

Cognitive interviews improve accuracy by using four techniques: reporting everything, reinstating the context, reversing the order of events, and changing perspective. Though time-consuming and requiring special training, they produce 41% more accurate information than standard police interviews.

Real-World Impact: These findings have transformed how police conduct interviews and how courts evaluate eyewitness testimony, making the justice system more reliable.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

101

Smart Tools NEW

Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines

Mock Exam
Quiz
Flashcards
Essay

Most popular content: Memory

Most popular content in Psychology

Most popular content

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user