Cultural Bias in Psychology
This page delves into the concept of cultural bias in psychological research and theory. Key terms and concepts include:
- Universality: Characteristics applicable to all humans despite cultural differences
- Individualistic cultures: Emphasizing individual needs over group needs
- Collectivist cultures: Prioritizing group needs over individual needs
- Ethnocentrism: Believing one's own culture is superior and using it as a standard to judge others
Vocabulary:
- Imposed etic: Assuming theories and concepts from one culture are universal
- Cultural relativism: Understanding cultural norms and values within their specific context
Example: Ekman's study on emotion recognition across cultures supports the idea of universal emotions, while Asch's conformity study highlights cultural limitations in psychological research.
Highlight: Yerkes' intelligence testing demonstrated cultural bias by favoring American cultural knowledge, discriminating against other cultures.
Understanding cultural bias is essential for answering questions like "discuss cultural bias in psychology (16 marks)" in A level Psychology Issues and Debates exams.






