Maths
Chemistry
Biology
English Language
History
Responding to change (a2 only)
Infection and response
Homeostasis and response
Energy transfers (a2 only)
Cell biology
Organisms respond to changes in their internal and external environments (a-level only)
Biological molecules
Organisation
Substance exchange
Bioenergetics
Genetic information & variation
Inheritance, variation and evolution
Genetics & ecosystems (a2 only)
Ecology
Cells
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1l the quest for political stability: germany, 1871-1991
Britain & the wider world: 1745 -1901
The cold war
Inter-war germany
Medieval period: 1066 -1509
2d religious conflict and the church in england, c1529-c1570
2o democracy and nazism: germany, 1918-1945
1f industrialisation and the people: britain, c1783-1885
1c the tudors: england, 1485-1603
2m wars and welfare: britain in transition, 1906-1957
World war two & the holocaust
2n revolution and dictatorship: russia, 1917-1953
2s the making of modern britain, 1951-2007
World war one
Britain: 1509 -1745
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11
0
Megan Barker
24/11/2025
Psychology
Coding Capacity and Duration in Memory Summary A-Level Psychology
717
•
24 Nov 2025
•
Megan Barker
@meganbarker_mvst
Memory works differently depending on whether we're storing information briefly... Show more
When we process information, our brain stores it using different coding methods. Baddeley's research revealed a fascinating distinction: short-term memory primarily uses acoustic coding (based on sound), while long-term memory relies on semantic coding (based on meaning).
In his experiment, participants struggled to recall acoustically similar words immediately, suggesting STM stores information by how it sounds. After 20 minutes, semantically similar words became harder to recall, indicating LTM organizes information by meaning.
While these findings have stood the test of time, there are important limitations. The word lists used had no personal meaning to participants, so the results may not fully represent how we process meaningful information in everyday life. When dealing with personally relevant information, we might use semantic coding even for short-term tasks.
Quick Tip: Think about phone numbers—we often repeat them aloud (acoustic coding) to remember them briefly, but meaningful dates like birthdays are stored based on their significance (semantic coding).
How much can we actually remember at once? Joseph Jacobs (1887) used digit span tests to measure STM capacity, finding people could recall about 9.3 digits or 7.3 letters immediately. This research was later supported by George Miller (1956), who proposed the famous "magical number" of 7±2 items as our STM capacity limit.
Miller also introduced the concept of chunking, where grouping related information helps us remember more. For example, remembering the phone number 02071234567 is easier as 020-7123-4567.
More recent research suggests Miller may have overestimated STM capacity. Cowan's review concluded we can only hold about 4±1 chunks of information in STM. Vogel's research on visual information similarly found a 4-chunk limit, suggesting the lower end of Miller's range (5 items) might be more accurate.
Remember: While your short-term memory is limited, your long-term memory has virtually unlimited capacity. That's why revision techniques that help transfer information from STM to LTM are so important!
How long can we hold information in different memory stores? Peterson and Peterson (1959) tested STM duration using nonsense trigrams (like XKT) while participants counted backwards from a given number. The results were striking: after just 3 seconds, 80% recalled correctly, but after 18 seconds, fewer than 10% could remember the trigrams.
This study showed STM information fades quickly without rehearsal. However, it used artificial stimuli that don't reflect everyday memory tasks, limiting its real-world application.
In contrast, Bahrick's research (1975) demonstrated the impressive duration of LTM. Testing 392 participants aged 17-74 with yearbook photos, researchers found 90% accuracy in recognizing faces from up to 15 years prior and 70% accuracy even after 48 years! Free recall was lower but still impressive at 60% and 30% respectively.
Fascinating fact: Bahrick's study has high external validity because it used meaningful memories like people's faces and names. When similar studies used meaningless pictures, recall rates dropped significantly—showing how important personal relevance is for long-term memory!
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Megan Barker
@meganbarker_mvst
Memory works differently depending on whether we're storing information briefly or for the long term. The way we code, how much we can remember, and how long we can hold onto information varies between short-term memory (STM) and long-term memory... Show more
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When we process information, our brain stores it using different coding methods. Baddeley's research revealed a fascinating distinction: short-term memory primarily uses acoustic coding (based on sound), while long-term memory relies on semantic coding (based on meaning).
In his experiment, participants struggled to recall acoustically similar words immediately, suggesting STM stores information by how it sounds. After 20 minutes, semantically similar words became harder to recall, indicating LTM organizes information by meaning.
While these findings have stood the test of time, there are important limitations. The word lists used had no personal meaning to participants, so the results may not fully represent how we process meaningful information in everyday life. When dealing with personally relevant information, we might use semantic coding even for short-term tasks.
Quick Tip: Think about phone numbers—we often repeat them aloud (acoustic coding) to remember them briefly, but meaningful dates like birthdays are stored based on their significance (semantic coding).
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
How much can we actually remember at once? Joseph Jacobs (1887) used digit span tests to measure STM capacity, finding people could recall about 9.3 digits or 7.3 letters immediately. This research was later supported by George Miller (1956), who proposed the famous "magical number" of 7±2 items as our STM capacity limit.
Miller also introduced the concept of chunking, where grouping related information helps us remember more. For example, remembering the phone number 02071234567 is easier as 020-7123-4567.
More recent research suggests Miller may have overestimated STM capacity. Cowan's review concluded we can only hold about 4±1 chunks of information in STM. Vogel's research on visual information similarly found a 4-chunk limit, suggesting the lower end of Miller's range (5 items) might be more accurate.
Remember: While your short-term memory is limited, your long-term memory has virtually unlimited capacity. That's why revision techniques that help transfer information from STM to LTM are so important!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
How long can we hold information in different memory stores? Peterson and Peterson (1959) tested STM duration using nonsense trigrams (like XKT) while participants counted backwards from a given number. The results were striking: after just 3 seconds, 80% recalled correctly, but after 18 seconds, fewer than 10% could remember the trigrams.
This study showed STM information fades quickly without rehearsal. However, it used artificial stimuli that don't reflect everyday memory tasks, limiting its real-world application.
In contrast, Bahrick's research (1975) demonstrated the impressive duration of LTM. Testing 392 participants aged 17-74 with yearbook photos, researchers found 90% accuracy in recognizing faces from up to 15 years prior and 70% accuracy even after 48 years! Free recall was lower but still impressive at 60% and 30% respectively.
Fascinating fact: Bahrick's study has high external validity because it used meaningful memories like people's faces and names. When similar studies used meaningless pictures, recall rates dropped significantly—showing how important personal relevance is for long-term memory!
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
