Memory Capacity and Duration Research
Evaluation of Capacity Studies
The digit span studies have limitations:
- Use of artificial stimuli (meaningless digits and letters)
- Lack of validity in early research due to inadequate controls
However, consistent findings across multiple studies support the validity of the 7±2 capacity concept.
Research on Memory Duration
Memory duration refers to how long information is stored. STM typically holds information for 18-30 seconds, while LTM can store information indefinitely.
Peterson & Peterson Study (1959)
The Peterson and Peterson duration of STM experiment involved:
- 24 undergraduate students
- 8 tasks with consonant syllables and 3-digit numbers
- Backward counting to prevent rehearsal
- Recall attempts after 3, 6, 9, 12, 15, and 18 seconds
Findings suggested that STM has a short duration unless information is actively rehearsed.
Highlight: The Peterson & Peterson study demonstrated that without rehearsal, information in short-term memory decays rapidly, typically within 18-30 seconds.
Bahrick's Study on Long-Term Memory Duration (1975)
Bahrick's procedure:
- 392 American participants aged 17-74
- High school yearbook tests:
- Photo recognition test
- Free recall of classmates' names
Findings:
- 15 years post-graduation: 90% accurate in photo recall, 60% in free recall
- 48 years post-graduation: 70% accurate in photo recognition, 30% in free recall
Highlight: Bahrick's study suggests that the capacity of long-term memory is potentially unlimited, with some information persisting for decades.
Evaluation of Duration Studies
Limitations include:
- Use of artificial stimuli in Peterson & Peterson's study
- Potential lack of validity in early research due to inadequate controls
Example: The use of meaningless consonant syllables in Peterson & Peterson's study may not accurately reflect how people remember meaningful information in real-life situations.
These studies on coding, capacity, and duration provide valuable insights into human memory processes, despite their limitations. They form the foundation for our understanding of working memory models, semantic memory, and the distinctions between episodic and semantic memory.






