Cognitive Approach: Your Brain as a Computer
Your brain processes information like a sophisticated computer, but sometimes it makes systematic errors that affect how you see the world. Understanding these cognitive biases helps explain why people make seemingly irrational decisions.
Fundamental Attribution Error (FAE) happens when we wrongly assume someone's behaviour reflects their personality rather than their situation. Confirmation bias makes us seek information that supports what we already believe, whilst hostile attribution bias leads us to interpret neutral actions as threatening.
The reconstructive model of memory shows that remembering isn't like replaying a video. Instead, we use schemas (mental frameworks) to rebuild memories, often shortening, confabulating, or rationalising what actually happened.
Cognitive priming explains how certain cues trigger related thoughts and behaviours through associative, semantic, or repetitive connections in memory.
Real-World Example: Loftus and Palmer's car crash study proved that even subtle word changes ("smashed" vs "contacted") can alter our memories of events!