The Asch conformity experiment was a groundbreaking social psychology study examining conformity behavior under group pressure. The study revealed significant insights into social influence and group dynamics, with participants conforming to incorrect group judgments about 37% of the time.
Key findings:
- Study involved 123 American male college students
- Used controlled laboratory conditions to measure conformity
- Demonstrated how social pressure can influence individual judgment
- Revealed ethical concerns regarding participant deception
- Highlighted limitations in population representation and ecological validity