Cognitive Approach
Your brain is basically a computer that processes information, and the cognitive approach studies how this mental processing affects behaviour. Unlike behaviourists who ignore internal thoughts, cognitive psychologists focus on what happens between stimulus and response.
Schemas are mental frameworks we build from experience that help us interpret the world quickly. The clever Rat-Man study by Bugelski and Alampay showed this perfectly - people who'd seen faces interpreted an ambiguous image as a man, whilst those who'd seen rats saw it as a rat.
The approach uses theoretical models like the multistore model of memory, which breaks down how information flows from sensory memory through short-term to long-term memory. Murdock's serial position curve supports this, showing we remember words from the beginning (primacy effect) and end (recency effect) of lists better.
Cognitive neuroscience combines brain science with mental processes. Beck's negative triad explains depression through negative thoughts about self, world, and future, whilst Ellis's ABC model shows how our beliefs about events create emotional consequences.
Memory Hack: The computer analogy helps - your brain encodes (inputs), processes (thinking), and outputs (behaviour) information just like a computer!