Unit 13 Overview

This unit covers seven crucial topics that'll help you understand the complete picture of design and technology. You'll explore how designers create products that people actually want to use, discover the movements that shaped modern design, and learn about the social and economic forces that drive innovation.

The topics range from practical design methods to the ethical considerations designers face today. Each area builds on the others, giving you a comprehensive understanding of how design technology impacts our daily lives.

Quick Tip: These seven topics often overlap in exam questions, so look for connections between them as you revise.

Design Methods - Getting It Right

User-centred design is all about putting people first when creating products. When designers focus on users, they create products that are functional, popular, and actually compete well in the market. It's pretty straightforward – design for real people, get better results.

The iterative design process is your best mate here. Think of it as a cycle: prototype, test, evaluate, improve, repeat. Each version (iteration) gets you closer to the perfect product. It's like drafting an essay – you wouldn't expect your first attempt to be perfect!

Understanding needs versus wants is crucial. Needs are essential (like a working phone), whilst wants are desirable (like the latest iPhone in rose gold). Smart designers know the difference and design accordingly.

Research splits into two types: primary research (your own interviews and surveys) and secondary research (using existing data from the web). Anthropometric data helps designers understand human body measurements, whilst ergonomics focuses on how comfortably humans interact with products.

Remember: Primary = your research, Secondary = someone else's research that you're using.

Design Methods Continued - Testing and Technology

Market research isn't just about checking out the competition – it's about spotting gaps where new products could succeed. Smart designers analyse what's already out there before creating something new.

Ergonomic testing happens throughout the entire design process, not just at the end. This ensures products feel natural and comfortable to use from day one.

When dealing with data distribution, designers typically ignore the smallest and largest 5% of users (these become specialist products) and focus on the middle majority. This approach targets the widest possible market.

CAD/CAM technology offers brilliant advantages: easy editing, 3D visualisation without physical prototypes, simple sharing, and rapid production. However, it's expensive, requires training, can eliminate jobs, and sometimes fails when you need it most.

Pro Tip: Understanding both the benefits and drawbacks of CAD/CAM shows examiners you can think critically about technology.

Design Movements - From Handcraft to Glamour

Four major design movements shaped the modern world: Arts and Crafts (1850-1915), Art Deco (1919-1940), Modernism (1920-1972), and Post Modernism $1972-present$. Each movement was a reaction to what came before.

Arts and Crafts emerged as a reaction against bland mass production during the Industrial Revolution. Designers like William Morris and Charles Rennie Mackintosh celebrated handmade items with simple designs, quality materials, and natural patterns inspired by flowers and leaves.

Art Deco brought glamour and sophistication to the early 20th century. Influenced by the 1925 Paris exhibition, French designers created decorative yet functional products. Think 1920s Hollywood glamour with geometric shapes, curved lines, streamlined designs, and exotic woods.

The movement's characteristics included chevrons, glass blocks, flat roofs, and products like radios, clocks, and furniture that screamed modern sophistication.

Fun Fact: Art Deco's influence on 1920s Hollywood glamour means you've probably seen its style in classic films without realising it.

Modernism to Post-Modernism - Function vs Fun

Modernism (1880-1940) emerged during the World Wars when minimalism became essential due to war efforts. The Bauhaus school in Germany massively influenced this movement, promoting the principle that form follows function. Everything had to serve a purpose.

Modernist designers used new industrial materials like concrete, steel, and glass. Spaces featured natural light, open plans, modular furniture, and neutral colours. Marcel Breuer and Marianne Brandt were key figures who believed beauty came from functionality, not decoration.

Post Modernism $1972-present$ completely rebelled against modernism's bland functionality. Designers got creative, decorative, and eccentric. The Memphis movement, founded by Ettore Sottsass in Milan 1980, created furniture that prioritised looks over practicality.

Post-modern characteristics include abstract shapes, form over function, and bold combinations of old and new aesthetics. Famous examples include Prague's 'Dancing House' (1996) and London's MI6 building with its pink limestone and geometric shapes.

Key Contrast: Modernism = function first, Post-modernism = creativity and emotion first.

Famous Designers - Masters of Innovation

Philippe Starck (born 1949) brought humour and flamboyance to everyday objects. His famous 'Juicy Salif' lemon squeezer became celebrated for form over function – it looked amazing but wasn't particularly practical. His eccentric, fun style perfectly embodies post-modernism.

James Dyson (born 1947) represents the opposite approach – function over form. After 5,000 prototypes and five years of development, his first hoover revolutionised cleaning. Dyson values the iterative design process and founded the Dyson School of Design Engineering.

Margaret Calvert (born 1936) designed UK road signs that are simple, ergonomic, and instantly understandable. Her work proves that good design can literally save lives by making information clear and accessible.

Dieter Rams (born 1932) created the famous 10 principles of good design whilst head of design at Braun. His modernist approach emphasised that good design should be innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, detailed, environmentally friendly, and minimal.

Exam Gold: Learn Dieter Rams' 10 principles – they frequently appear in exam questions about design quality.

More Design Legends and Key Principles

Charles and Ray Eames were an American married team who revolutionised furniture using steel, fibreglass, and shaped plywood. Their ergonomic chairs with modern aesthetics became design classics. During WWII, they invented plywood leg splints for the Navy, mass-producing 150,000 units.

Marianne Brandt (1893-1983) created iconic household objects, especially teapots. Her style favoured form over function using minimal geometric lines, stainless steel, and chrome. She proved that everyday items could be both beautiful and practical.

Dieter Rams' 10 principles define excellent design: innovative (like air fryers), useful (like defibrillators), aesthetic (like sports cars), understandable (like road signs), unobtrusive (like radiators), honest (like fire extinguishers), long-lasting (like buildings), detailed (like jewellery), environmentally friendly (like biodegradable bags), and minimal (like spoons).

These principles aren't just theory – they're practical guidelines that help designers create products people actually want to use and keep using.

Study Tip: Use real product examples when explaining each principle – examiners love specific applications.

Social and Economic Influences - War Changes Everything

Socio-economic factors like World War I, World War II, and the Industrial Revolution completely transformed design and manufacturing. These events didn't just change politics – they revolutionised how we make and use products.

World War I (1914-1918) forced mass production of identical items like helmets. Materials like steel, aluminium, and leather were restricted for military use only. Post-WWI, the Bauhaus school modernised furniture production whilst Henry Ford perfected assembly line manufacturing for cars.

World War II (1939-1945) brought rationing and the Utility Furniture movement led by Gordon Russell. The goal was simple, functional furniture that used minimal materials. This 'plain and simple' approach influenced design for decades.

Contemporary times saw rationing continue until 1954, followed by excitement about streamlined, aerodynamic designs. Raymond Loewy and Ferdinand Porsche pioneered this new style, leading to iconic vehicles like the 1934 VW Beetle and 1948 Morris Minor.

Historical Note: The government's Council of Industrial Design (1944) organised major exhibitions like 'Britain Can Make It' (1946) to showcase post-war design talent.

Technology Revolution - From Valves to Microchips

The fashion and mass production revolution began with new polymers in the 1940s. PVC, PET, ABS, and Nylon created consumer choice, new colours, and 'contemporary' designs. This led to fast fashion – replacing products for style rather than necessity.

Modern fashion and design are driven by technology and targeted marketing through social media. Celebrity endorsements, product placement, and viral videos now influence what we buy more than traditional advertising.

Microelectronics evolved from basic electric circuits to revolutionary technology. The journey went: thermionic valves (early 1900s) → transistors (1940s) → integrated circuits $1950s+$. Each step made devices smaller, cheaper, and more reliable.

The Colossus Computer, built by Alan Turing and Tommy Flowers during WWII, was the first programmable computer. It filled an entire room with thousands of thermionic valves but proved computers could solve complex problems.

Transistors replaced bulky, energy-hungry thermionic valves with small, reliable silicon components. This enabled miniaturisation and portable devices, leading to reduced weight and cost, increased performance, and multi-functional products.

Tech Timeline: Remember the progression – valves to transistors to integrated circuits – each step enabled smaller, better products.

Modern Materials - The Future is Here

New materials are constantly being developed to improve functionality and reduce environmental impact. Bioplastics like Polylactic Acid (PLA) break down naturally and can be made from vegetable starch, making them perfect for 3D printing and sustainable packaging.

Modern materials you need to know include Glulam (engineered wood), Kevlar $super-strong fibres$, and various composites. Each material solves specific design challenges that traditional materials couldn't handle.

Glulam removes natural wood defects like knots whilst offering better strength-to-weight ratio than steel. It's easy to shape, enables interesting architectural forms, requires low energy to manufacture, and comes from renewable sources. Buildings made from Glulam actually store carbon, helping fight climate change.

Kevlar, made from aromatic polyamide molecules, provides incredible toughness and high tensile strength whilst remaining lightweight and flexible. You'll find it in police stab-proof vests, car tyres, and aircraft components.

Environmental Focus: Modern materials increasingly prioritise sustainability – expect exam questions about how new materials reduce environmental impact.