The Business of Sport
Commercialisation means running sport exactly like any other business - the main goal is making profit rather than just enjoying the game. It's completely transformed how we experience sport today.
The golden triangle shows how this works: sport, sponsorship, and media all depend on each other. Sports need money from sponsors, sponsors want media coverage to advertise their products, and media companies need exciting sports content to attract viewers.
Media coverage comes through TV broadcasts, social media platforms, internet streaming, and traditional news outlets. Each type reaches different audiences and generates revenue in various ways.
The benefits are obvious - more funding means better facilities, increased participation, and coverage for minority sports that previously got ignored. However, there's a darker side: poor role models get amplified, negative press coverage can destroy careers, and TV companies now control when matches start to maximise viewing figures.
Key Point: The golden triangle of sport, sponsorship, and media creates a cycle where each element needs the others to succeed financially.
