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R
Rebecca Young
28/07/2022
Modern Studies
Voting Behaviour Essay
1,333
•
28 Jul 2022
•
Factors That Influence Voting: Age, Education, Social Class, and Media
R
Rebecca Young
@rebeccayoung_cvrn
Print Media and Voting Behavior
The final section of the transcript examines the role of print media in influencing voting behavior in the UK. It discusses how newspapers can shape public opinion and potentially affect election outcomes.
Highlight: Newspapers can influence voting behavior by shaping the news agenda and explicitly endorsing particular parties or candidates.
The text provides several examples of apparent correlations between newspaper endorsements and voting patterns:
-
In the 2015 UK election, 69% of Telegraph readers voted Conservative after the paper endorsed the party, while 67% of Daily Mirror readers voted Labour following the paper's endorsement.
-
The Sun newspaper, with a readership of 4-8 million, has consistently supported the winning party since 1974.
Example: In 1997, The Sun endorsed Labour, which won by a landslide. In 2010, they switched to the Conservatives, who won the most seats.
- In the 2014 Scottish independence referendum, only one out of 37 Scottish newspapers supported independence, and the "No" vote prevailed.
However, the text also presents counterarguments to the idea of strong media influence on voting behavior:
-
Newspapers may be responding to changing political attitudes rather than creating them.
-
Readers might choose newspapers that align with their pre-existing political views.
-
In some cases, readers vote differently from their newspaper's endorsement.
Example: In the 2015 UK election, while the Express endorsed UKIP, 51% of Express readers voted Conservative, compared to only 27% who voted UKIP.
Conclusion: While print media can influence voting behaviour, its impact is complex and not always straightforward. Other factors often prove more influential in determining how people vote.
Social Class and Voting Behavior
Social class has traditionally been a significant factor in shaping voting behavior in the UK. The text explores how class-based voting patterns have evolved over time and their current relevance in British politics.
Historically, there has been a strong correlation between social class and party affiliation. The Labour Party has been associated with working-class voters, while the Conservative Party has typically garnered support from upper and upper-middle-class demographics. This division has been reinforced by the First-Past-The-Post (FPTP) electoral system, which often results in parties focusing on swing voters rather than challenging "safe" seats.
Highlight: The conservative party is often the winning party, partly due to higher voter turnout in affluent areas that typically support them, compared to lower turnout in more deprived areas that tend to support Labour.
The 2015 general election exemplified this class-based voting pattern, with Labour winning in DE (lower socio-economic) areas and Conservatives dominating in AB (higher socio-economic) areas.
However, recent years have seen a shift in this traditional class-based voting behavior. New parties like UKIP and the Scottish National Party have emerged, challenging the established class-party associations. The 2019 general election demonstrated this change:
Example: In the 2019 election, while AB areas still favored the Conservatives, the gap between Conservative and Labour support narrowed to 10%, compared to 19% in 2015. Surprisingly, Conservatives even won in some DE areas, traditionally Labour strongholds.
This shift could be attributed to various factors, including the influence of conservative-leaning publications like the Daily Mail on public opinion.
Conclusion: While social class remains a factor in voting behaviour, its influence has diminished, with voters becoming less rigidly aligned to parties based on their socio-economic status.
Age and Media Influence on Voting Behavior
Age is another crucial factor influencing voting behaviour in the UK. The text explores how different age groups tend to support different political stances and how this interacts with media consumption patterns.
Highlight: Younger voters are more likely to support parties promising social change, while older voters tend to favor stability and are more resistant to change.
This age-based voting pattern is evident in recent political events:
Example: In the Scottish independence referendum, 73% of voters over 75 voted against independence, compared to only 49% of 16-24 year-olds.
The Conservative Party has consistently maintained strong support among older voters:
Example: In the 2016 general election, 67% of voters over 70 supported the Conservatives, compared to just 21% of 18-24 year-olds.
The text suggests that media influence on voting behaviour is closely tied to age demographics:
- Older generations are more likely to read traditional newspapers, which often have clear political leanings.
- Younger voters tend to get their news from social media platforms like Twitter and Facebook.
This difference in media consumption can significantly impact political views and voting behavior. For instance, during the Scottish independence referendum, the "Yes" campaign was very active on social media, potentially influencing younger voters.
Conclusion: Age is one of the most significant factors affecting voting behaviour in the UK, but it's closely intertwined with media consumption patterns across different age groups.
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This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
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Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Factors That Influence Voting: Age, Education, Social Class, and Media
R
Rebecca Young
@rebeccayoung_cvrn
The transcript discusses various influences on voting behavior in the UK, focusing on social class, age, and print media. It explores how these factors have traditionally affected voting patterns and how their impact has evolved over time. The text examines... Show more
Print Media and Voting Behavior
The final section of the transcript examines the role of print media in influencing voting behavior in the UK. It discusses how newspapers can shape public opinion and potentially affect election outcomes.
Highlight: Newspapers can influence voting behavior by shaping the news agenda and explicitly endorsing particular parties or candidates.
The text provides several examples of apparent correlations between newspaper endorsements and voting patterns:
-
In the 2015 UK election, 69% of Telegraph readers voted Conservative after the paper endorsed the party, while 67% of Daily Mirror readers voted Labour following the paper's endorsement.
-
The Sun newspaper, with a readership of 4-8 million, has consistently supported the winning party since 1974.
Example: In 1997, The Sun endorsed Labour, which won by a landslide. In 2010, they switched to the Conservatives, who won the most seats.
- In the 2014 Scottish independence referendum, only one out of 37 Scottish newspapers supported independence, and the "No" vote prevailed.
However, the text also presents counterarguments to the idea of strong media influence on voting behavior:
-
Newspapers may be responding to changing political attitudes rather than creating them.
-
Readers might choose newspapers that align with their pre-existing political views.
-
In some cases, readers vote differently from their newspaper's endorsement.
Example: In the 2015 UK election, while the Express endorsed UKIP, 51% of Express readers voted Conservative, compared to only 27% who voted UKIP.
Conclusion: While print media can influence voting behaviour, its impact is complex and not always straightforward. Other factors often prove more influential in determining how people vote.
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Improve your grades
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Social Class and Voting Behavior
Social class has traditionally been a significant factor in shaping voting behavior in the UK. The text explores how class-based voting patterns have evolved over time and their current relevance in British politics.
Historically, there has been a strong correlation between social class and party affiliation. The Labour Party has been associated with working-class voters, while the Conservative Party has typically garnered support from upper and upper-middle-class demographics. This division has been reinforced by the First-Past-The-Post (FPTP) electoral system, which often results in parties focusing on swing voters rather than challenging "safe" seats.
Highlight: The conservative party is often the winning party, partly due to higher voter turnout in affluent areas that typically support them, compared to lower turnout in more deprived areas that tend to support Labour.
The 2015 general election exemplified this class-based voting pattern, with Labour winning in DE (lower socio-economic) areas and Conservatives dominating in AB (higher socio-economic) areas.
However, recent years have seen a shift in this traditional class-based voting behavior. New parties like UKIP and the Scottish National Party have emerged, challenging the established class-party associations. The 2019 general election demonstrated this change:
Example: In the 2019 election, while AB areas still favored the Conservatives, the gap between Conservative and Labour support narrowed to 10%, compared to 19% in 2015. Surprisingly, Conservatives even won in some DE areas, traditionally Labour strongholds.
This shift could be attributed to various factors, including the influence of conservative-leaning publications like the Daily Mail on public opinion.
Conclusion: While social class remains a factor in voting behaviour, its influence has diminished, with voters becoming less rigidly aligned to parties based on their socio-economic status.
Age and Media Influence on Voting Behavior
Age is another crucial factor influencing voting behaviour in the UK. The text explores how different age groups tend to support different political stances and how this interacts with media consumption patterns.
Highlight: Younger voters are more likely to support parties promising social change, while older voters tend to favor stability and are more resistant to change.
This age-based voting pattern is evident in recent political events:
Example: In the Scottish independence referendum, 73% of voters over 75 voted against independence, compared to only 49% of 16-24 year-olds.
The Conservative Party has consistently maintained strong support among older voters:
Example: In the 2016 general election, 67% of voters over 70 supported the Conservatives, compared to just 21% of 18-24 year-olds.
The text suggests that media influence on voting behaviour is closely tied to age demographics:
- Older generations are more likely to read traditional newspapers, which often have clear political leanings.
- Younger voters tend to get their news from social media platforms like Twitter and Facebook.
This difference in media consumption can significantly impact political views and voting behavior. For instance, during the Scottish independence referendum, the "Yes" campaign was very active on social media, potentially influencing younger voters.
Conclusion: Age is one of the most significant factors affecting voting behaviour in the UK, but it's closely intertwined with media consumption patterns across different age groups.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Can't find what you're looking for? Explore other subjects.
Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user