Electoral geography and voting patterns are key aspects of modern... Show more
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
56
1
Essay Example - Voting Behaviour
1,670
•
28 Jun 2025
•
Electoral Geography Example: How Voting Behaviour Works
K
Katie Hilton
@katiehilton_usmb
Geography and Age as Voting Factors
This section examines how geographic location and age influence voting behaviour, and how these factors are changing in importance over time.
Geography and Voting Patterns
Traditionally, geographic location played a significant role in shaping voting preferences.
Electoral geography example: The South West of Scotland and North West of England were historically Labour strongholds, largely due to their industrial heritage and workforce composition.
However, recent elections have shown a shift in regional voting patterns. The 2019 election saw traditional Labour areas in Scotland voting for the SNP and those in England voting Conservative, suggesting a decline in the importance of geography in voting behaviour.
Age and Voting Behaviour
Age has been a consistent factor in voting patterns, with clear trends visible across different age groups.
Highlight: Younger voters have traditionally been more likely to support Labour, while older voters tend to favour the Conservatives.
Election polls from 2017 showed this trend clearly, with 66% of young people voting Labour and 69% of older people voting Conservative. However, the 2019 election indicated a slight shift in these patterns, particularly among younger voters.
Example: In the 2019 election, Labour support among young people decreased by 10%, while Conservative support among older voters remained relatively stable with only a 2% decrease.
This change suggests that while age remains a significant factor for older voters, its influence on younger voters may be declining.
Media Influence on Voting Behaviour
The final section explores the growing impact of media, particularly social media, on voting behaviour.
Highlight: Traditional media sources like newspapers are declining in influence, while social media is becoming increasingly important in shaping voter opinions.
Politicians are increasingly using social media platforms to reach and influence voters, especially younger demographics. This shift in media consumption and political communication is changing the landscape of voter engagement and decision-making.
Psychology of voting behavior: The rise of social media in political campaigns is altering how voters receive and process information, potentially affecting their voting decisions.
As traditional factors like social class and geography become less influential, the role of media in shaping voting behaviour is likely to continue growing in importance.
Social Class and Voting Behaviour
Social class has long been considered a crucial factor in determining voting patterns. This section explores the traditional impact of social class on political preferences and how this relationship is evolving in modern elections.
Definition: Social class categories are now defined by letter groups: A, B, and C1 for higher classes, and C2, D, and E for lower classes.
Historically, social class significantly influenced political views. Higher social classes, typically wealthier and with well-paid jobs, were more likely to support Conservative policies due to their stance on low taxation. Conversely, lower social classes, often relying on government support and benefits, tended to vote Labour.
Example: In past elections, there was a clear correlation between social class and voting preferences, with higher classes predominantly voting Conservative and lower classes voting Labour.
However, recent election results suggest a shift in this trend. The 2019 election polls showed that Conservatives received equal support from both higher and lower social classes, indicating a weakening link between social class and voting behaviour.
Highlight: The changing labour market may be contributing to the diminishing influence of social class on voting patterns.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Can't find what you're looking for? Explore other subjects.
Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Electoral Geography Example: How Voting Behaviour Works
K
Katie Hilton
@katiehilton_usmb
Electoral geography and voting patterns are key aspects of modern political analysis. This summary explores the primacy factors in voting behaviour, including social class, geography, age, and media influence. It examines how these factors have traditionally shaped voter decisions... Show more
Geography and Age as Voting Factors
This section examines how geographic location and age influence voting behaviour, and how these factors are changing in importance over time.
Geography and Voting Patterns
Traditionally, geographic location played a significant role in shaping voting preferences.
Electoral geography example: The South West of Scotland and North West of England were historically Labour strongholds, largely due to their industrial heritage and workforce composition.
However, recent elections have shown a shift in regional voting patterns. The 2019 election saw traditional Labour areas in Scotland voting for the SNP and those in England voting Conservative, suggesting a decline in the importance of geography in voting behaviour.
Age and Voting Behaviour
Age has been a consistent factor in voting patterns, with clear trends visible across different age groups.
Highlight: Younger voters have traditionally been more likely to support Labour, while older voters tend to favour the Conservatives.
Election polls from 2017 showed this trend clearly, with 66% of young people voting Labour and 69% of older people voting Conservative. However, the 2019 election indicated a slight shift in these patterns, particularly among younger voters.
Example: In the 2019 election, Labour support among young people decreased by 10%, while Conservative support among older voters remained relatively stable with only a 2% decrease.
This change suggests that while age remains a significant factor for older voters, its influence on younger voters may be declining.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Media Influence on Voting Behaviour
The final section explores the growing impact of media, particularly social media, on voting behaviour.
Highlight: Traditional media sources like newspapers are declining in influence, while social media is becoming increasingly important in shaping voter opinions.
Politicians are increasingly using social media platforms to reach and influence voters, especially younger demographics. This shift in media consumption and political communication is changing the landscape of voter engagement and decision-making.
Psychology of voting behavior: The rise of social media in political campaigns is altering how voters receive and process information, potentially affecting their voting decisions.
As traditional factors like social class and geography become less influential, the role of media in shaping voting behaviour is likely to continue growing in importance.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Social Class and Voting Behaviour
Social class has long been considered a crucial factor in determining voting patterns. This section explores the traditional impact of social class on political preferences and how this relationship is evolving in modern elections.
Definition: Social class categories are now defined by letter groups: A, B, and C1 for higher classes, and C2, D, and E for lower classes.
Historically, social class significantly influenced political views. Higher social classes, typically wealthier and with well-paid jobs, were more likely to support Conservative policies due to their stance on low taxation. Conversely, lower social classes, often relying on government support and benefits, tended to vote Labour.
Example: In past elections, there was a clear correlation between social class and voting preferences, with higher classes predominantly voting Conservative and lower classes voting Labour.
However, recent election results suggest a shift in this trend. The 2019 election polls showed that Conservatives received equal support from both higher and lower social classes, indicating a weakening link between social class and voting behaviour.
Highlight: The changing labour market may be contributing to the diminishing influence of social class on voting patterns.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Can't find what you're looking for? Explore other subjects.
Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user