Geography and Age as Voting Factors

This section examines how geographic location and age influence voting behaviour, and how these factors are changing in importance over time.

Geography and Voting Patterns

Traditionally, geographic location played a significant role in shaping voting preferences.

Electoral geography example: The South West of Scotland and North West of England were historically Labour strongholds, largely due to their industrial heritage and workforce composition.

However, recent elections have shown a shift in regional voting patterns. The 2019 election saw traditional Labour areas in Scotland voting for the SNP and those in England voting Conservative, suggesting a decline in the importance of geography in voting behaviour.

Age and Voting Behaviour

Age has been a consistent factor in voting patterns, with clear trends visible across different age groups.

Highlight: Younger voters (under 20) have traditionally been more likely to support Labour, while older voters (above 70) tend to favour the Conservatives.

Election polls from 2017 showed this trend clearly, with 66% of young people voting Labour and 69% of older people voting Conservative. However, the 2019 election indicated a slight shift in these patterns, particularly among younger voters.

Example: In the 2019 election, Labour support among young people decreased by 10%, while Conservative support among older voters remained relatively stable with only a 2% decrease.

This change suggests that while age remains a significant factor for older voters, its influence on younger voters may be declining.

Media Influence on Voting Behaviour

The final section explores the growing impact of media, particularly social media, on voting behaviour.

Highlight: Traditional media sources like newspapers are declining in influence, while social media is becoming increasingly important in shaping voter opinions.

Politicians are increasingly using social media platforms to reach and influence voters, especially younger demographics. This shift in media consumption and political communication is changing the landscape of voter engagement and decision-making.

Psychology of voting behavior: The rise of social media in political campaigns is altering how voters receive and process information, potentially affecting their voting decisions.

As traditional factors like social class and geography become less influential, the role of media in shaping voting behaviour is likely to continue growing in importance.