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Jax J
01/04/2023
Media Studies
WJEC A-Level Tide Print Advert Condensed Revision Notes
442
•
1 Apr 2023
•
Jax J
@jaxishere
The Tide print advertisementfrom the 1950s is a prime... Show more
Tide, launched by Procter & Gamble in 1946, was designed for heavy-duty machine cleaning and quickly became a leading brand in America. The marketing, handled by DMB & B in the 1980s, emphasized consumer confidence in the P&G company name.
Highlight: DMB & B used print and radio advertising concurrently to build audience familiarity with the brand, using the "housewife" character and ideologies of consumers "loving" and "adoring" Tide.
The post-World War II consumer boom led to the rapid development of labor-saving devices for the home, including washing machines, which created a market for products like Tide.
Print advertisements from the 1950s typically contained more copy than modern ads, as consumer culture was in its early stages and customers wanted more information about new products. However, many conventions of print-based advertising are still evident in this Tide ad.
Key design elements include:
Example: The ad uses comic-strip imagery in the bottom right-hand corner with informal language like "sudsing whizz" to appeal to the audience.
These elements combine to create an engaging and informative advertisement that reflects the advertising conventions of its time while also incorporating innovative design techniques.
The Tide print advertisement can be analyzed using Roland Barthes' semiotic approach:
Vocabulary: Semantic Code refers to the use of visual elements to create meaning, such as the hearts symbolizing love and relationships.
The 1950s advertising landscape reflected gender-specific targeting:
Advertisements followed stereotypical representations of domestic perfection and ideologies of occupation, linking the role of "housewife" to modern needs for speed, convenience, and a better standard of living.
Example: The dress codes of the ad's main female character include stereotypical 1950s hairstyles made famous by celebrities like Betty Grable, Rita Hayworth, and Veronica Lake.
This Tide advert analysis demonstrates how 1950s advertising both reflected and reinforced societal norms and expectations, particularly regarding gender roles and domestic life.
The Tide print advertisement from the 1950s offers a rich subject for A Level media studies, showcasing post-World War II marketing strategies and societal norms. This analysis covers the product and industry context, media language, theoretical perspectives, and audience construction.
Tide, launched by Procter & Gamble in 1946, quickly became a leading laundry detergent brand in America. The advertisement reflects the post-war consumer boom, which saw rapid development of labor-saving devices for the home.
Highlight: The post-WW2 consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.
The 1950s print advertisement for Tide demonstrates several key design conventions:
Example: The ad uses comic-strip imagery in the bottom right-hand corner with informal language like "sudsing whizz" to appeal to the audience.
The analysis applies several theoretical frameworks:
Definition: Barthes' Semantic Code refers to the use of visual elements to create meaning, such as the hearts above the woman's head symbolizing love and relationships.
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Jax J
@jaxishere
The Tide print advertisement from the 1950s is a prime example of post-World War II marketing strategies aimed at American housewives. This A Level media studies resource provides a comprehensive analysis of the ad's context, design elements, and theoretical perspectives.... Show more
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Tide, launched by Procter & Gamble in 1946, was designed for heavy-duty machine cleaning and quickly became a leading brand in America. The marketing, handled by DMB & B in the 1980s, emphasized consumer confidence in the P&G company name.
Highlight: DMB & B used print and radio advertising concurrently to build audience familiarity with the brand, using the "housewife" character and ideologies of consumers "loving" and "adoring" Tide.
The post-World War II consumer boom led to the rapid development of labor-saving devices for the home, including washing machines, which created a market for products like Tide.
Print advertisements from the 1950s typically contained more copy than modern ads, as consumer culture was in its early stages and customers wanted more information about new products. However, many conventions of print-based advertising are still evident in this Tide ad.
Key design elements include:
Example: The ad uses comic-strip imagery in the bottom right-hand corner with informal language like "sudsing whizz" to appeal to the audience.
These elements combine to create an engaging and informative advertisement that reflects the advertising conventions of its time while also incorporating innovative design techniques.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
The Tide print advertisement can be analyzed using Roland Barthes' semiotic approach:
Vocabulary: Semantic Code refers to the use of visual elements to create meaning, such as the hearts symbolizing love and relationships.
The 1950s advertising landscape reflected gender-specific targeting:
Advertisements followed stereotypical representations of domestic perfection and ideologies of occupation, linking the role of "housewife" to modern needs for speed, convenience, and a better standard of living.
Example: The dress codes of the ad's main female character include stereotypical 1950s hairstyles made famous by celebrities like Betty Grable, Rita Hayworth, and Veronica Lake.
This Tide advert analysis demonstrates how 1950s advertising both reflected and reinforced societal norms and expectations, particularly regarding gender roles and domestic life.
The Tide print advertisement from the 1950s offers a rich subject for A Level media studies, showcasing post-World War II marketing strategies and societal norms. This analysis covers the product and industry context, media language, theoretical perspectives, and audience construction.
Tide, launched by Procter & Gamble in 1946, quickly became a leading laundry detergent brand in America. The advertisement reflects the post-war consumer boom, which saw rapid development of labor-saving devices for the home.
Highlight: The post-WW2 consumer boom rapidly developed labor-saving devices for the home, including washing machines, which created a market for products like Tide.
The 1950s print advertisement for Tide demonstrates several key design conventions:
Example: The ad uses comic-strip imagery in the bottom right-hand corner with informal language like "sudsing whizz" to appeal to the audience.
The analysis applies several theoretical frameworks:
Definition: Barthes' Semantic Code refers to the use of visual elements to create meaning, such as the hearts above the woman's head symbolizing love and relationships.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user