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This Girl Can Knowledge Organiser - Eduqas Media Studies GCSE
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22 Feb 2023
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Eduqas Media Studies GCSE: This Girl Can Knowledge Organiser PDF Review 2021
Context of the This Girl Can Campaign
The This Girl Can campaign analysis reveals its origins and objectives. Launched by Sport England, this national initiative aims to tackle the primary barrier preventing women from engaging in sports: the fear of judgment. The campaign celebrates women's active participation regardless of their performance or appearance.
Highlight: The campaign is funded by the National Lottery and supported by the government body Sport England, emphasizing its non-commercial nature.
Sport England's research uncovered a significant gender gap in sports participation:
- 2 million fewer women aged 14-40 regularly participate in sports compared to men.
- 13 million women express a desire to participate more, while 6 million are not active at all.
Definition: The fear of being judged emerged as the top barrier preventing women from engaging in physical activities.
Campaign Wording and Messaging
The This Girl Can Poster employs clever wordplay to challenge societal stereotypes. It transforms a potentially derogatory phrase into a positive statement, encouraging women to embrace exercise.
Example: The campaign's slogan "Sweating like a pig, feeling like a fox" turns a negative connotation into an empowering message.
The campaign's name, "This Girl Can," serves as a powerful affirmation of women's capabilities in sports. The use of a hashtag #thisgirlcan connects readers to the campaign's social media presence, fostering a sense of community among participants.
Vocabulary: The term "mantra" is used to describe the campaign's repeated phrases, emphasizing their motivational purpose.
Media Language and Visual Elements
The This Girl Can logo and visual elements are carefully crafted to resonate with the target audience. The advertisement features:
- A mid-shot of a woman exercising, making her the focal point of the narrative.
- The use of non-celebrity models to increase relatability for ordinary women.
- A raw, unpolished finish that presents real women as aspirational role models.
Quote: "Sweating like a pig, feeling like a fox" - This mantra challenges the historical notion that sweating is unladylike and reframes it as a sign of health and attractiveness.
Representation and Inclusivity
The This Girl Can campaign analysis for exams should consider how it challenges dominant ideologies about women in sports. Key points include:
- Positive portrayal of women to challenge stereotypes and boost confidence.
- Use of "real" women without glossy finishes to create relatable role models.
- The brand name "This Girl Can" employs "girl" as an inclusive term to unite women.
Highlight: While "girl" is used to create a sense of unity, it may inadvertently make older women feel disconnected from the campaign.
Theoretical Framework
Applying media theories enhances the GCSE Media Studies Eduqas This Girl Can knowledge organiser. Vladimir Propp's character theory is particularly relevant:
- The woman in the advertisement is presented as the protagonist or 'hero' of the narrative.
- Her heroism stems from embracing sport without inhibitions or concern for others' opinions.
This theoretical approach helps students analyze the campaign's effectiveness in challenging societal norms and empowering women through sports participation.
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4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Eduqas Media Studies GCSE: This Girl Can Knowledge Organiser PDF Review 2021
The GCSE Media Studies Eduqas This Girl Can campaign is a national initiative by Sport England aimed at encouraging women to participate in physical activities. This comprehensive summary explores the campaign's context, wording, media language, representation, and relevant theories.
- The... Show more
Context of the This Girl Can Campaign
The This Girl Can campaign analysis reveals its origins and objectives. Launched by Sport England, this national initiative aims to tackle the primary barrier preventing women from engaging in sports: the fear of judgment. The campaign celebrates women's active participation regardless of their performance or appearance.
Highlight: The campaign is funded by the National Lottery and supported by the government body Sport England, emphasizing its non-commercial nature.
Sport England's research uncovered a significant gender gap in sports participation:
- 2 million fewer women aged 14-40 regularly participate in sports compared to men.
- 13 million women express a desire to participate more, while 6 million are not active at all.
Definition: The fear of being judged emerged as the top barrier preventing women from engaging in physical activities.
Campaign Wording and Messaging
The This Girl Can Poster employs clever wordplay to challenge societal stereotypes. It transforms a potentially derogatory phrase into a positive statement, encouraging women to embrace exercise.
Example: The campaign's slogan "Sweating like a pig, feeling like a fox" turns a negative connotation into an empowering message.
The campaign's name, "This Girl Can," serves as a powerful affirmation of women's capabilities in sports. The use of a hashtag #thisgirlcan connects readers to the campaign's social media presence, fostering a sense of community among participants.
Vocabulary: The term "mantra" is used to describe the campaign's repeated phrases, emphasizing their motivational purpose.
Media Language and Visual Elements
The This Girl Can logo and visual elements are carefully crafted to resonate with the target audience. The advertisement features:
- A mid-shot of a woman exercising, making her the focal point of the narrative.
- The use of non-celebrity models to increase relatability for ordinary women.
- A raw, unpolished finish that presents real women as aspirational role models.
Quote: "Sweating like a pig, feeling like a fox" - This mantra challenges the historical notion that sweating is unladylike and reframes it as a sign of health and attractiveness.
Representation and Inclusivity
The This Girl Can campaign analysis for exams should consider how it challenges dominant ideologies about women in sports. Key points include:
- Positive portrayal of women to challenge stereotypes and boost confidence.
- Use of "real" women without glossy finishes to create relatable role models.
- The brand name "This Girl Can" employs "girl" as an inclusive term to unite women.
Highlight: While "girl" is used to create a sense of unity, it may inadvertently make older women feel disconnected from the campaign.
Theoretical Framework
Applying media theories enhances the GCSE Media Studies Eduqas This Girl Can knowledge organiser. Vladimir Propp's character theory is particularly relevant:
- The woman in the advertisement is presented as the protagonist or 'hero' of the narrative.
- Her heroism stems from embracing sport without inhibitions or concern for others' opinions.
This theoretical approach helps students analyze the campaign's effectiveness in challenging societal norms and empowering women through sports participation.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Can't find what you're looking for? Explore other subjects.
Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user