Diving into "This Girl Can" advert analysis shows how media...
Understanding 'This Girl Can' Exam Questions







![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_1.webp&w=2048&q=75)
Media Language and Representation Overview
The "This Girl Can" advertisement is a key text for your media studies exam, particularly for Component 1A questions. The advert deliberately challenges stereotypes about women in sports through several media techniques.
For media language analysis, examiners want you to explore how meanings are created through images, typography, layout, intertextuality, and genre conventions. Look for how visual codes like facial expressions and body language communicate confidence and authenticity.
When tackling representation questions, you'll need to explain how social and cultural contexts influence the advert's approach. You might be asked to compare gender, ethnicity, or class representation between "This Girl Can" and an unseen text.
Remember: Practice answering these questions using PEEL paragraphs (Point, Evidence, Explain, Link) to structure your analysis clearly and effectively.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_2.webp&w=2048&q=75)
Visual Analysis: Images and Representation
The advert features a medium close-up of a thirty-something woman with wet hair and a sweaty appearance. Her raised arms and genuine smile represent liberation from typical feminine beauty standards. This challenges the stereotype that it's "unladylike" to sweat, creating a countertype rather than conforming to expectations.
The woman functions as a Proppian Hero rather than a "Princess" or "Damsel-in-distress." Her neon patterned leggings and casual turquoise vest aren't high-end athletic wear, reinforcing that the campaign focuses on "real women" rather than elite athletes. This creates an inclusive rather than aspirational message.
The shallow focus technique (foreground clear, background blurred) emphasizes that other people's opinions aren't important - what matters is personal fitness goals and self-esteem. This visual choice deliberately shifts attention away from external judgment to internal satisfaction.
Exam tip: When analyzing images, always connect visual techniques to their purpose - how do they challenge stereotypes and create new meanings for the audience?
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_3.webp&w=2048&q=75)
Written Language Analysis
The slogan "Sweating like a pig, feeling like a fox" uses clever antithesis and juxtaposition to subvert sexist stereotypes. This idiom deliberately transforms negative animal imagery into something positive and empowering. The alliteration in "feeling like a fox" emphasizes breaking free from limiting stereotypes.
The campaign masthead "THIS GIRL CAN" appears in capital letters, creating a bold visual statement. This typographical choice emphasizes determination and directly challenges the patriarchal dominance in sports. The term "girl" is deliberately reclaimed from its pejorative use (as in "throw like a girl") to create a sense of collective female strength.
The inclusion of logos for the National Lottery, Sport England and the hashtag #thisgirlcan shows media convergence between different organizations. The small size and positioning of these logos prioritize the campaign's message over brand identity, emphasizing social change over commercial interests.
Writing technique: When analyzing written language, connect specific language techniques (like alliteration or juxtaposition) to the broader messages about gender representation.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_4.webp&w=2048&q=75)
Layout and Design Elements
The sans-serif typography used in the masthead creates an informal, accessible feel. This typographical choice suggests the campaign aims to include women of all social classes, avoiding any sense of elitism.
The serif typography used throughout the campaign establishes a distinctive house style that creates brand recognition. This consistent design element links all adverts in the series, reinforcing the campaign's core theme of women transcending stereotypes in exercise and sports.
The central positioning of the slogan dominates the print advertisement, emphasizing that the message is more important than appearances. The imperative verb "CAN" in the masthead creates a sense of authority, while the choice of "GIRL" makes the message inclusive for all females regardless of age.
Design insight: Consider how the layout creates visual hierarchy - what elements draw your eye first and why? How does this prioritization of elements support the advert's message?
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_5.webp&w=2048&q=75)
Representation Analysis
The advert carefully challenges gender stereotypes through several techniques. While other gym members wear stereotypically feminine pink clothing, the main subject wears a turquoise vest, subverting expectations. The campaign deliberately de-stigmatizes the term "girl," transforming it from a pejorative term (as in "throw like a girl") to something positive and inclusive.
The female subject isn't objectified or sexualized, which creates a countertype in advertising. By focusing on her activity rather than appearance, the advert challenges the notion that women in media must be displayed for a male gaze. The absence of male figures emphasizes that women are the primary audience.
The campaign's goal is to challenge ideological barriers to female sports participation, particularly the stigma that exercise is only for men or elite female athletes. It promotes the message that exercise should focus on personal wellbeing rather than meeting external standards or expectations.
Exam approach: When comparing representations between texts, structure your answer with clear points, evidence from both texts, explanations of similarities/differences, and links back to the question.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_6.webp&w=2048&q=75)
Context and Campaign Impact
"This Girl Can" is a collaborative campaign between Sport England and the National Lottery with a clear social purpose - to break down the "fear of judgment" barrier that prevents women from participating in sports. As a government-backed initiative without commercial aims, it focuses purely on social change.
Sport England's research revealed a significant gender gap in sports participation: two million fewer women aged 14-40 participate regularly compared to men. Their findings showed that 13 million women wanted to be more active, with 6 million not active at all, and that fear of judgment was the primary barrier.
The campaign has achieved measurable success, with 1.6 million women starting to exercise as a result - a growth rate that exceeds that of men. This demonstrates how media campaigns can effectively challenge stereotypes and create real social change when they address specific barriers identified through research.
Historical perspective: Understanding the campaign's context helps explain its approach - it directly targets the documented barriers to female participation rather than simply promoting a product.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_7.webp&w=2048&q=75)
Exam Preparation Guidance
For Media Language questions, be ready to identify specific codes and conventions in the advert. Analyze how layout, design, images, typography and mise-en-scene (props, costumes, settings) create meaning. Consider how historical context influences these choices.
When tackling Representation questions, focus on how people are portrayed in terms of gender, ethnicity, age and class. Apply relevant feminist theories and examine how stereotypes are used or challenged. Analyze the messages and values communicated and consider audience responses.
In the exam, "This Girl Can" could appear in Component 1A Language or Representation questions. If it's used as a "seen text" for Representation, you'll likely compare it with an unseen print advertisement, focusing on representation of gender, ethnicity, age, or health and exercise.
Final tip: Practice writing comparative analyses between "This Girl Can" and other print adverts with different approaches to representing women, sports, or health to prepare for potential exam scenarios.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
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Is Knowunity really free of charge?
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Understanding 'This Girl Can' Exam Questions
Diving into "This Girl Can" advert analysis shows how media campaigns challenge stereotypes about women in sports. This breakdown explores how visual elements, language, and design work together to create a powerful message of inclusivity and empowerment for women in...
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_1.webp&w=2048&q=75)
Media Language and Representation Overview
The "This Girl Can" advertisement is a key text for your media studies exam, particularly for Component 1A questions. The advert deliberately challenges stereotypes about women in sports through several media techniques.
For media language analysis, examiners want you to explore how meanings are created through images, typography, layout, intertextuality, and genre conventions. Look for how visual codes like facial expressions and body language communicate confidence and authenticity.
When tackling representation questions, you'll need to explain how social and cultural contexts influence the advert's approach. You might be asked to compare gender, ethnicity, or class representation between "This Girl Can" and an unseen text.
Remember: Practice answering these questions using PEEL paragraphs (Point, Evidence, Explain, Link) to structure your analysis clearly and effectively.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_2.webp&w=2048&q=75)
Visual Analysis: Images and Representation
The advert features a medium close-up of a thirty-something woman with wet hair and a sweaty appearance. Her raised arms and genuine smile represent liberation from typical feminine beauty standards. This challenges the stereotype that it's "unladylike" to sweat, creating a countertype rather than conforming to expectations.
The woman functions as a Proppian Hero rather than a "Princess" or "Damsel-in-distress." Her neon patterned leggings and casual turquoise vest aren't high-end athletic wear, reinforcing that the campaign focuses on "real women" rather than elite athletes. This creates an inclusive rather than aspirational message.
The shallow focus technique (foreground clear, background blurred) emphasizes that other people's opinions aren't important - what matters is personal fitness goals and self-esteem. This visual choice deliberately shifts attention away from external judgment to internal satisfaction.
Exam tip: When analyzing images, always connect visual techniques to their purpose - how do they challenge stereotypes and create new meanings for the audience?
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_3.webp&w=2048&q=75)
Written Language Analysis
The slogan "Sweating like a pig, feeling like a fox" uses clever antithesis and juxtaposition to subvert sexist stereotypes. This idiom deliberately transforms negative animal imagery into something positive and empowering. The alliteration in "feeling like a fox" emphasizes breaking free from limiting stereotypes.
The campaign masthead "THIS GIRL CAN" appears in capital letters, creating a bold visual statement. This typographical choice emphasizes determination and directly challenges the patriarchal dominance in sports. The term "girl" is deliberately reclaimed from its pejorative use (as in "throw like a girl") to create a sense of collective female strength.
The inclusion of logos for the National Lottery, Sport England and the hashtag #thisgirlcan shows media convergence between different organizations. The small size and positioning of these logos prioritize the campaign's message over brand identity, emphasizing social change over commercial interests.
Writing technique: When analyzing written language, connect specific language techniques (like alliteration or juxtaposition) to the broader messages about gender representation.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_4.webp&w=2048&q=75)
Layout and Design Elements
The sans-serif typography used in the masthead creates an informal, accessible feel. This typographical choice suggests the campaign aims to include women of all social classes, avoiding any sense of elitism.
The serif typography used throughout the campaign establishes a distinctive house style that creates brand recognition. This consistent design element links all adverts in the series, reinforcing the campaign's core theme of women transcending stereotypes in exercise and sports.
The central positioning of the slogan dominates the print advertisement, emphasizing that the message is more important than appearances. The imperative verb "CAN" in the masthead creates a sense of authority, while the choice of "GIRL" makes the message inclusive for all females regardless of age.
Design insight: Consider how the layout creates visual hierarchy - what elements draw your eye first and why? How does this prioritization of elements support the advert's message?
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_5.webp&w=2048&q=75)
Representation Analysis
The advert carefully challenges gender stereotypes through several techniques. While other gym members wear stereotypically feminine pink clothing, the main subject wears a turquoise vest, subverting expectations. The campaign deliberately de-stigmatizes the term "girl," transforming it from a pejorative term (as in "throw like a girl") to something positive and inclusive.
The female subject isn't objectified or sexualized, which creates a countertype in advertising. By focusing on her activity rather than appearance, the advert challenges the notion that women in media must be displayed for a male gaze. The absence of male figures emphasizes that women are the primary audience.
The campaign's goal is to challenge ideological barriers to female sports participation, particularly the stigma that exercise is only for men or elite female athletes. It promotes the message that exercise should focus on personal wellbeing rather than meeting external standards or expectations.
Exam approach: When comparing representations between texts, structure your answer with clear points, evidence from both texts, explanations of similarities/differences, and links back to the question.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_6.webp&w=2048&q=75)
Context and Campaign Impact
"This Girl Can" is a collaborative campaign between Sport England and the National Lottery with a clear social purpose - to break down the "fear of judgment" barrier that prevents women from participating in sports. As a government-backed initiative without commercial aims, it focuses purely on social change.
Sport England's research revealed a significant gender gap in sports participation: two million fewer women aged 14-40 participate regularly compared to men. Their findings showed that 13 million women wanted to be more active, with 6 million not active at all, and that fear of judgment was the primary barrier.
The campaign has achieved measurable success, with 1.6 million women starting to exercise as a result - a growth rate that exceeds that of men. This demonstrates how media campaigns can effectively challenge stereotypes and create real social change when they address specific barriers identified through research.
Historical perspective: Understanding the campaign's context helps explain its approach - it directly targets the documented barriers to female participation rather than simply promoting a product.
![# THIS GIRL CAN
Language
Representation
Industry
Audience
#thisgirlcan
[TYPICAL EXAM QUESTIONS – COMPONENT 1A – THIS GIRL CAN]
Media Lan](/_next/image?url=https%3A%2F%2Fcontent-eu-central-1.knowunity.com%2FCONTENT%2F0192998a-15dd-7d8f-86cb-7371766d85de_image_page_7.webp&w=2048&q=75)
Exam Preparation Guidance
For Media Language questions, be ready to identify specific codes and conventions in the advert. Analyze how layout, design, images, typography and mise-en-scene (props, costumes, settings) create meaning. Consider how historical context influences these choices.
When tackling Representation questions, focus on how people are portrayed in terms of gender, ethnicity, age and class. Apply relevant feminist theories and examine how stereotypes are used or challenged. Analyze the messages and values communicated and consider audience responses.
In the exam, "This Girl Can" could appear in Component 1A Language or Representation questions. If it's used as a "seen text" for Representation, you'll likely compare it with an unseen print advertisement, focusing on representation of gender, ethnicity, age, or health and exercise.
Final tip: Practice writing comparative analyses between "This Girl Can" and other print adverts with different approaches to representing women, sports, or health to prepare for potential exam scenarios.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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This concise knowledge organiser provides key insights for the GCSE Eduqas Media Studies Paper 1 exam. It includes 5 essential bullet points for each focus area: context, media language, representation, industries, and audiences. Updated for the 2024 exam, this resource is designed to help students grasp critical concepts and succeed in their studies.
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Explore the 'This Girl Can' campaign through a detailed analysis of its context, media language, representation, and underlying theories. This summary highlights key concepts such as empowerment, confidence, and self-belief, making it an essential resource for Eduqas GCSE Media Studies. Perfect for understanding how media shapes perceptions of women in sports.
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This concise knowledge organiser provides key insights for the GCSE Eduqas Media Studies Paper 1 exam. It includes 5 essential bullet points for each focus area: context, media language, representation, industries, and audiences. Updated for the 2024 exam, this resource is designed to help students grasp critical concepts and succeed in their studies.
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Comprehensive notes for the Eduqas GCSE Media Studies Paper 1, covering key topics such as gender representation, media industries, and film analysis. This resource is structured for easy navigation and focuses on essential concepts without delving into theories. Perfect for exam preparation and understanding contemporary media contexts.
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(Sorry if the images are placed weirdly) Part of A-Level Eduqas syllabus in Component 2, Section B; asked as either a standalone question (usually 15 marks) or comparison with The Big Issue (30 marks)
The 19 Set Media Theories for Eduqas A-level Media Studies
Name of theory, sur- or main name of theorist, quote from the theorist (about the theory), and multiple literal POINTS of the theory
A-Level Media Black Panther (Revision Sheet)
Part of Eduqas syllabus for Comp 1; comes up in Section B as an industry question (although audience should be considered). Remember that marketing is crucial for the set film texts!
A-Level Media The Big Issue (Revision sheet)
(Sorry if the PDF has placed images weirdly) Part of the A-Level Eduqas syllabus as part of Component 2, Section B; can be assessed on any media aspect, either through a standalone question (usually 15 marks) or comparison with Vogue (30 marks)
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