Eduqas GCSE Media Studies The Sun Notes PDF (2024, 2025) - All Answers & Context

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Film, Media and Photography

14/03/2023

Media Studies

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Media Studies

Eduqas GCSE Media Studies The Sun Notes PDF (2024, 2025) - All Answers & Context

The Sun: A Comprehensive Analysis for GCSE Media Studies

The Sun, a British tabloid newspaper, is a key focus in Eduqas GCSE Media Studies. This analysis covers its context, media language, representation, industry aspects, and target audience, providing essential insights for students preparing for Eduqas GCSE Media Studies Set products 2024.

Owned by Rupert Murdoch's News Corporation
Britain's best-selling newspaper with 4.1 million daily readers
Known for controversial and sensationalist stories
Right-wing, pro-Brexit, and conservative stance
Uses populist language and emotive headlines
Represents a specific view of British identity
Targets lower working class, primarily male audience aged 35+

14/03/2023

CONTEXT
The Sun is a British tabloid newspaper owned by Rupert
Murdoch's News Corporation.
- Britain's Best selling newspaper with a daily r

Media Language in The Sun

The Sun's front page employs powerful media language techniques to convey its message and engage readers. Key elements include:

Images:

Photo montage of British landmarks connoting patriotism
Images of rolling fields, forests, and coastlines evoking the idea of Britain as a 'green and pleasant land'
Multiple iconic landmarks featured to showcase the UK's diversity

Text and Written Language:

Headline: "Great Britain or Great Betrayal"
- Emotive use of "betrayal" implies cultural icons are at risk
- Phrased like an ultimatum, reducing complex legislation to simple, emotive terms
Strapline: "For a greater Britain" suggests The Sun has a clearer vision for the country
Opening phrase "The Sun says..." implies the newspaper's influence over MPs' decisions

Vocabulary: Strapline - A secondary headline or phrase that provides additional context or information.

Layout and Design:

Block capitalized masthead, conventional for newspapers
Puff box highlighting the lower price compared to other tabloids

Definition: Puff box - A small box on a newspaper's front page used to highlight special features or offers.

The Sun's media language techniques are designed to appeal to its target audience and reinforce its editorial stance, making it a rich subject for analysis in Eduqas GCSE Media Studies.

Representation in The Sun

The Sun's front page offers a specific representation of British identity and politics, which is crucial for students studying media representation in the sun for gcse students:

British Identity:

Stereotyped as fish and chips, tea, and iconic landmarks
The Sun argues these elements must be celebrated and protected
Failure to protect these aspects is presented as a betrayal of Britain
The Brexit bill is portrayed as the only way to safeguard British identity

Highlight: The Sun reinforces certain stereotypes of British identity, presenting them as essential elements that must be protected.

Regional Representation:

Limited representation of Scotland and Northern Ireland
Only one Northern landmark (Angel of the North) featured
Speculation: This may be due to Scotland and Northern Ireland voting to remain in the EU, potentially not aligning with The Sun's target audience

Political Representation:

Mixed representation of politicians
Some politicians are flattered and endorsed
Certain government policies, especially those related to immigration or multiculturalism, are criticized as too left-wing
Reflects a populist belief that politics is controlled by an out-of-touch "elite"

Quote: "For a Greater Britain" implies The Sun has a clearer definition than others. "The Sun Says..." suggests the newspaper has authority.

This representation analysis is vital for understanding how The Sun constructs and reinforces certain views of British identity and politics, a key aspect of Eduqas GCSE Media Studies Set products 2025.

Industry Aspects of The Sun

Understanding the industry context of The Sun is crucial for students studying Eduqas Media Studies. Key industry facts include:

Ownership and Funding:
- Owned by Rupert Murdoch's News Corporation
- Funded primarily through advertisements
- Attractive to advertisers due to its readership's purchasing power (£1 in every £7 spent on groceries is by a Sun reader)
Ideological Approach:
- Uses a populist nationalist ideology
- Employs emotive ultimatums on its cover to attract leave voters
Digital Adaptation:
- Launched a subscription service in 2013, but axed it in 2015 to compete with rivals
- Online content is now free
- Website attracts 1 million browsers daily
- Has an app and various social media platforms to converge with modern technology

Highlight: The Sun's digital strategy reflects the changing landscape of newspaper consumption, with a shift towards free online content and multi-platform presence.

Website Features:
- Soft news tabs cater to audience needs (e.g., 'Home', 'Football', 'TV', 'Showbiz')
- Tabloid conventions: more images and videos, less writing
- Home page features soft news stories related to celebrities and gossip
- Pop-up ads target the audience with offers related to cheap travel, supermarkets, etc.
- Features support conservative ideology and often portray the opposition negatively

Example: The website might feature headlines like 'We want BOJO back' or 'Keir accused of magical solutions after unveiling energy bills fix!'

These industry aspects provide valuable context for analyzing The Sun as part of the Eduqas GCSE Media Studies set products 2024.

Audience of The Sun

Understanding The Sun target audience is crucial for Eduqas GCSE Media Studies students. The newspaper's primary audience characteristics include:

Age: 35+
Socioeconomic Status: Lower working class (C2DE Demographic)
Gender: Primarily males
Education Level: Typically haven't attended higher education
Literacy Level: Adults with weaker literacy skills
Engagement Type: Generally a passive audience
Political Leaning: Conservative voting

Definition: C2DE Demographic - A social grade classification used in the UK, representing skilled working class (C2), working class (D), and non-working (E) individuals.

The Sun's content and presentation are tailored to appeal to this specific audience demographic:

Simplified language and shorter articles cater to those with weaker literacy skills
Focus on sports (especially football), celebrities, and sensationalist news stories appeals to the interests of their target audience
Conservative political stance aligns with the voting tendencies of their readership
Use of bold headlines and eye-catching images attracts attention and makes content easily digestible

Example: The Sun's website features tabs like 'Football' and 'Showbiz' prominently, reflecting the interests of its target audience.

Understanding The Sun target audience age and characteristics helps explain the newspaper's editorial choices and presentation style. This knowledge is essential for students analyzing The Sun fact sheet eduqas and preparing for Eduqas GCSE Media past papers.

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Media Studies

Eduqas GCSE Media Studies The Sun Notes PDF (2024, 2025) - All Answers & Context

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The Sun: A Comprehensive Analysis for GCSE Media Studies

Owned by Rupert Murdoch's News Corporation
Britain's best-selling newspaper with 4.1 million daily readers
Known for controversial and sensationalist stories
Right-wing, pro-Brexit, and conservative stance
Uses populist language and emotive headlines
Represents a specific view of British identity
Targets lower working class, primarily male audience aged 35+

...

14/03/2023

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Media Language in The Sun

The Sun's front page employs powerful media language techniques to convey its message and engage readers. Key elements include:

Images:

Photo montage of British landmarks connoting patriotism
Images of rolling fields, forests, and coastlines evoking the idea of Britain as a 'green and pleasant land'
Multiple iconic landmarks featured to showcase the UK's diversity

Text and Written Language:

Headline: "Great Britain or Great Betrayal"
- Emotive use of "betrayal" implies cultural icons are at risk
- Phrased like an ultimatum, reducing complex legislation to simple, emotive terms
Strapline: "For a greater Britain" suggests The Sun has a clearer vision for the country
Opening phrase "The Sun says..." implies the newspaper's influence over MPs' decisions

Vocabulary: Strapline - A secondary headline or phrase that provides additional context or information.

Layout and Design:

Block capitalized masthead, conventional for newspapers
Puff box highlighting the lower price compared to other tabloids

Definition: Puff box - A small box on a newspaper's front page used to highlight special features or offers.

The Sun's media language techniques are designed to appeal to its target audience and reinforce its editorial stance, making it a rich subject for analysis in Eduqas GCSE Media Studies.

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Representation in The Sun

The Sun's front page offers a specific representation of British identity and politics, which is crucial for students studying media representation in the sun for gcse students:

British Identity:

Stereotyped as fish and chips, tea, and iconic landmarks
The Sun argues these elements must be celebrated and protected
Failure to protect these aspects is presented as a betrayal of Britain
The Brexit bill is portrayed as the only way to safeguard British identity

Highlight: The Sun reinforces certain stereotypes of British identity, presenting them as essential elements that must be protected.

Regional Representation:

Limited representation of Scotland and Northern Ireland
Only one Northern landmark (Angel of the North) featured
Speculation: This may be due to Scotland and Northern Ireland voting to remain in the EU, potentially not aligning with The Sun's target audience

Political Representation:

Mixed representation of politicians
Some politicians are flattered and endorsed
Certain government policies, especially those related to immigration or multiculturalism, are criticized as too left-wing
Reflects a populist belief that politics is controlled by an out-of-touch "elite"

Quote: "For a Greater Britain" implies The Sun has a clearer definition than others. "The Sun Says..." suggests the newspaper has authority.

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Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Industry Aspects of The Sun

Understanding the industry context of The Sun is crucial for students studying Eduqas Media Studies. Key industry facts include:

Ownership and Funding:
- Owned by Rupert Murdoch's News Corporation
- Funded primarily through advertisements
- Attractive to advertisers due to its readership's purchasing power (£1 in every £7 spent on groceries is by a Sun reader)
Ideological Approach:
- Uses a populist nationalist ideology
- Employs emotive ultimatums on its cover to attract leave voters
Digital Adaptation:
- Launched a subscription service in 2013, but axed it in 2015 to compete with rivals
- Online content is now free
- Website attracts 1 million browsers daily
- Has an app and various social media platforms to converge with modern technology

Highlight: The Sun's digital strategy reflects the changing landscape of newspaper consumption, with a shift towards free online content and multi-platform presence.

Website Features:
- Soft news tabs cater to audience needs (e.g., 'Home', 'Football', 'TV', 'Showbiz')
- Tabloid conventions: more images and videos, less writing
- Home page features soft news stories related to celebrities and gossip
- Pop-up ads target the audience with offers related to cheap travel, supermarkets, etc.
- Features support conservative ideology and often portray the opposition negatively

Example: The website might feature headlines like 'We want BOJO back' or 'Keir accused of magical solutions after unveiling energy bills fix!'

These industry aspects provide valuable context for analyzing The Sun as part of the Eduqas GCSE Media Studies set products 2024.

Sign up to see the content. It's free!

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Join milions of students

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Audience of The Sun

Understanding The Sun target audience is crucial for Eduqas GCSE Media Studies students. The newspaper's primary audience characteristics include:

Age: 35+
Socioeconomic Status: Lower working class (C2DE Demographic)
Gender: Primarily males
Education Level: Typically haven't attended higher education
Literacy Level: Adults with weaker literacy skills
Engagement Type: Generally a passive audience
Political Leaning: Conservative voting

Definition: C2DE Demographic - A social grade classification used in the UK, representing skilled working class (C2), working class (D), and non-working (E) individuals.

The Sun's content and presentation are tailored to appeal to this specific audience demographic:

Simplified language and shorter articles cater to those with weaker literacy skills
Focus on sports (especially football), celebrities, and sensationalist news stories appeals to the interests of their target audience
Conservative political stance aligns with the voting tendencies of their readership
Use of bold headlines and eye-catching images attracts attention and makes content easily digestible

Example: The Sun's website features tabs like 'Football' and 'Showbiz' prominently, reflecting the interests of its target audience.

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Context of The Sun Newspaper

The Sun, a prominent British tabloid newspaper, holds a significant position in the UK media landscape. Owned by Rupert Murdoch's News Corporation, it boasts a daily readership of 4.1 million, making it Britain's best-selling newspaper.

The Sun is known for its controversial content, including:

Sensationalist stories (e.g., claims about the Queen voting for Brexit)
Focus on sex, exemplified by its famous 'Page 3' feature
Shifting political ideology to align with the party in power
Unabashedly right-wing, pro-Brexit, and conservative stance
Nationalist ideology supporting the royal family and patriotic during sporting events

Highlight: The Sun's political stance is notably flexible, changing to ensure it maintains the majority of UK followers.

The newspaper has faced criticism for:

Publishing false stories during the Brexit campaign
Controversial features that can be viewed as xenophobic and racist

Example: The Sun's controversial headline "Queen Backs Brexit" was ruled as misleading by the press regulator IPSO.

This context is crucial for students studying Eduqas GCSE Media Studies set products 2024, as it provides insight into the newspaper's influence and editorial approach.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Download in

Google Play

Download in

App Store

4.9+

Average app rating

20 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

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iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user