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0
Quality Street Revision Guide | Eduqas GCSE Media Studies
997
•
15 Apr 2023
•
The Quality Street media studies guide comprehensively explores a key ... Show more
Page 2: Product Context and Development
This section explores Quality Street's creation and market positioning in 1936, highlighting its role in democratizing luxury confectionery.
Vocabulary: Post-rationing period refers to the time after World War II when food restrictions were lifted.
Example: Harold Mackintosh's vision to make luxury chocolates accessible to working families represented a significant shift in confectionery marketing.
Page 3: Historical Context and Cultural Significance
The page examines the Regency era influences on Quality Street's brand identity and visual elements.
Definition: The Regency era was a period of British history marked by distinctive architectural and artistic developments.
Highlight: The parallel between the Regency era and 1950s social development demonstrates the advertisement's cultural resonance.
Page 4: Social and Cultural Context of the 1950s
This section analyzes the democratization of high culture during the 1950s and its impact on advertising.
Quote: "Set the People Free" - Conservative Party's 1951 election campaign slogan
Highlight: The period marked a significant shift in making fine art and theatre accessible to mass audiences.
Page 5: Visual Analysis and Design Elements
The page details the technical aspects of the advertisement's composition and visual hierarchy.
Technical: The gold frame creates a halo effect, while the triangular composition guides viewer attention.
Example: The use of purple typography and serif fonts connotes luxury and targets educated consumers.
Page 6: Narrative Analysis and Gender Representation
This section explores the advertisement's storytelling elements and gender dynamics.
Definition: Propp's theory refers to character archetypes in narrative structures.
Highlight: The advertisement operates on dual levels of meaning: male choice between females and female choice of chocolates.
Page 6: Narrative Analysis
The page examines character relationships and gender dynamics within the advertisement's narrative structure.
Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.
Highlight: The advertisement presents a dual dilemma involving both male choice and female consumption.
Page 7: Brand Identity and Intertextuality
This section explores the established brand characters and their historical significance.
Vocabulary: Intertextuality refers to the shaping of a text's meaning by another text.
Example: Miss Sweetly and Major Quality have been brand mascots since 1936.
Page 8: Gender Representation
The page analyzes gender dynamics and power relationships within the advertisement.
Definition: Mulvey's male gaze theory examines how visual media is structured around masculine viewing pleasure.
Highlight: The advertisement reflects 1950s societal attitudes toward gender roles and relationships.
Page 1: Introduction to Quality Street Analysis
The guide introduces the Quality Street advertisement as a key eduqas gcse media studies quality street set text for Component 1, Section A examination. The page outlines the examination format and assessment criteria.
Highlight: Students will encounter media language or representation questions with multiple parts analyzing three aspects of the advertisements.
Definition: Component 1, Section A focuses on detailed analysis of visual and audio techniques, including color, lighting, and camera angles.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The Quality Street media studies guide comprehensively explores a key GCSE media studies set text, examining its historical context, media language, and representation elements.
Key aspects include:
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Page 2: Product Context and Development
This section explores Quality Street's creation and market positioning in 1936, highlighting its role in democratizing luxury confectionery.
Vocabulary: Post-rationing period refers to the time after World War II when food restrictions were lifted.
Example: Harold Mackintosh's vision to make luxury chocolates accessible to working families represented a significant shift in confectionery marketing.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 3: Historical Context and Cultural Significance
The page examines the Regency era influences on Quality Street's brand identity and visual elements.
Definition: The Regency era was a period of British history marked by distinctive architectural and artistic developments.
Highlight: The parallel between the Regency era and 1950s social development demonstrates the advertisement's cultural resonance.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 4: Social and Cultural Context of the 1950s
This section analyzes the democratization of high culture during the 1950s and its impact on advertising.
Quote: "Set the People Free" - Conservative Party's 1951 election campaign slogan
Highlight: The period marked a significant shift in making fine art and theatre accessible to mass audiences.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 5: Visual Analysis and Design Elements
The page details the technical aspects of the advertisement's composition and visual hierarchy.
Technical: The gold frame creates a halo effect, while the triangular composition guides viewer attention.
Example: The use of purple typography and serif fonts connotes luxury and targets educated consumers.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 6: Narrative Analysis and Gender Representation
This section explores the advertisement's storytelling elements and gender dynamics.
Definition: Propp's theory refers to character archetypes in narrative structures.
Highlight: The advertisement operates on dual levels of meaning: male choice between females and female choice of chocolates.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 6: Narrative Analysis
The page examines character relationships and gender dynamics within the advertisement's narrative structure.
Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.
Highlight: The advertisement presents a dual dilemma involving both male choice and female consumption.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 7: Brand Identity and Intertextuality
This section explores the established brand characters and their historical significance.
Vocabulary: Intertextuality refers to the shaping of a text's meaning by another text.
Example: Miss Sweetly and Major Quality have been brand mascots since 1936.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 8: Gender Representation
The page analyzes gender dynamics and power relationships within the advertisement.
Definition: Mulvey's male gaze theory examines how visual media is structured around masculine viewing pleasure.
Highlight: The advertisement reflects 1950s societal attitudes toward gender roles and relationships.
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 1: Introduction to Quality Street Analysis
The guide introduces the Quality Street advertisement as a key eduqas gcse media studies quality street set text for Component 1, Section A examination. The page outlines the examination format and assessment criteria.
Highlight: Students will encounter media language or representation questions with multiple parts analyzing three aspects of the advertisements.
Definition: Component 1, Section A focuses on detailed analysis of visual and audio techniques, including color, lighting, and camera angles.
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
You can download the app from Google Play Store and Apple App Store.
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
App Store
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
