Subjects

Careers

Open the App

Subjects

Fun with Media Studies: Quality Street, Codes, and Cool Past Papers

Open

24

0

user profile picture

Film, Media and Photography

15/04/2023

Media Studies

Quality Street Revision Guide | Eduqas GCSE Media Studies

Subjects

/

Media Studies

Fun with Media Studies: Quality Street, Codes, and Cool Past Papers

The Quality Street media studies guide comprehensively explores a key GCSE media studies set text, examining its historical context, media language, and representation elements.

Key aspects include:

  • Detailed analysis of the 1950s Quality Street advertisement for Component 1 Section A
  • Exploration of technical codes and symbolic codes in advertising
  • Investigation of historical and social context from the 1930s-1950s
  • Analysis of gender representation and narrative structures
  • Examination of media conventions in print advertising
...

15/04/2023

976

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 2: Product Context and Development

This section explores Quality Street's creation and market positioning in 1936, highlighting its role in democratizing luxury confectionery.

Vocabulary: Post-rationing period refers to the time after World War II when food restrictions were lifted.

Example: Harold Mackintosh's vision to make luxury chocolates accessible to working families represented a significant shift in confectionery marketing.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 3: Historical Context and Cultural Significance

The page examines the Regency era influences on Quality Street's brand identity and visual elements.

Definition: The Regency era (1811-1837) was a period of British history marked by distinctive architectural and artistic developments.

Highlight: The parallel between the Regency era and 1950s social development demonstrates the advertisement's cultural resonance.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 4: Social and Cultural Context of the 1950s

This section analyzes the democratization of high culture during the 1950s and its impact on advertising.

Quote: "Set the People Free" - Conservative Party's 1951 election campaign slogan

Highlight: The period marked a significant shift in making fine art and theatre accessible to mass audiences.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 5: Visual Analysis and Design Elements

The page details the technical aspects of the advertisement's composition and visual hierarchy.

Technical: The gold frame creates a halo effect, while the triangular composition guides viewer attention.

Example: The use of purple typography and serif fonts connotes luxury and targets educated consumers.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 6: Narrative Analysis and Gender Representation

This section explores the advertisement's storytelling elements and gender dynamics.

Definition: Propp's theory refers to character archetypes in narrative structures.

Highlight: The advertisement operates on dual levels of meaning: male choice between females and female choice of chocolates.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 6: Narrative Analysis

The page examines character relationships and gender dynamics within the advertisement's narrative structure.

Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.

Highlight: The advertisement presents a dual dilemma involving both male choice and female consumption.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 7: Brand Identity and Intertextuality

This section explores the established brand characters and their historical significance.

Vocabulary: Intertextuality refers to the shaping of a text's meaning by another text.

Example: Miss Sweetly and Major Quality have been brand mascots since 1936.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

View

Page 8: Gender Representation

The page analyzes gender dynamics and power relationships within the advertisement.

Definition: Mulvey's male gaze theory examines how visual media is structured around masculine viewing pleasure.

Highlight: The advertisement reflects 1950s societal attitudes toward gender roles and relationships.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

20 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.

Subjects

/

Media Studies

Fun with Media Studies: Quality Street, Codes, and Cool Past Papers

user profile picture

Film, Media and Photography

@media

·

338 Followers

Follow

The Quality Street media studies guide comprehensively explores a key GCSE media studies set text, examining its historical context, media language, and representation elements.

Key aspects include:

  • Detailed analysis of the 1950s Quality Street advertisement for Component 1 Section A
  • Exploration of technical codes and symbolic codes in advertising
  • Investigation of historical and social context from the 1930s-1950s
  • Analysis of gender representation and narrative structures
  • Examination of media conventions in print advertising
...

15/04/2023

976

 

11/10

 

Media Studies

24

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 2: Product Context and Development

This section explores Quality Street's creation and market positioning in 1936, highlighting its role in democratizing luxury confectionery.

Vocabulary: Post-rationing period refers to the time after World War II when food restrictions were lifted.

Example: Harold Mackintosh's vision to make luxury chocolates accessible to working families represented a significant shift in confectionery marketing.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 3: Historical Context and Cultural Significance

The page examines the Regency era influences on Quality Street's brand identity and visual elements.

Definition: The Regency era (1811-1837) was a period of British history marked by distinctive architectural and artistic developments.

Highlight: The parallel between the Regency era and 1950s social development demonstrates the advertisement's cultural resonance.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 4: Social and Cultural Context of the 1950s

This section analyzes the democratization of high culture during the 1950s and its impact on advertising.

Quote: "Set the People Free" - Conservative Party's 1951 election campaign slogan

Highlight: The period marked a significant shift in making fine art and theatre accessible to mass audiences.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 5: Visual Analysis and Design Elements

The page details the technical aspects of the advertisement's composition and visual hierarchy.

Technical: The gold frame creates a halo effect, while the triangular composition guides viewer attention.

Example: The use of purple typography and serif fonts connotes luxury and targets educated consumers.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 6: Narrative Analysis and Gender Representation

This section explores the advertisement's storytelling elements and gender dynamics.

Definition: Propp's theory refers to character archetypes in narrative structures.

Highlight: The advertisement operates on dual levels of meaning: male choice between females and female choice of chocolates.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 6: Narrative Analysis

The page examines character relationships and gender dynamics within the advertisement's narrative structure.

Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.

Highlight: The advertisement presents a dual dilemma involving both male choice and female consumption.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 7: Brand Identity and Intertextuality

This section explores the established brand characters and their historical significance.

Vocabulary: Intertextuality refers to the shaping of a text's meaning by another text.

Example: Miss Sweetly and Major Quality have been brand mascots since 1936.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 8: Gender Representation

The page analyzes gender dynamics and power relationships within the advertisement.

Definition: Mulvey's male gaze theory examines how visual media is structured around masculine viewing pleasure.

Highlight: The advertisement reflects 1950s societal attitudes toward gender roles and relationships.

<p>This is a comprehensive guide on the GCSE Media Studies set text of Quality Street, which will only appear in Component 1, Section A of

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 1: Introduction to Quality Street Analysis

The guide introduces the Quality Street advertisement as a key eduqas gcse media studies quality street set text for Component 1, Section A examination. The page outlines the examination format and assessment criteria.

Highlight: Students will encounter media language or representation questions with multiple parts analyzing three aspects of the advertisements.

Definition: Component 1, Section A focuses on detailed analysis of visual and audio techniques, including color, lighting, and camera angles.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

20 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.