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Analyzing Quality Street Advertisements: Media Studies GCSE Exam Prep

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Film, Media and Photography

21/02/2023

Media Studies

Quality Street Media Language Mindmaps for the Eduqas Media Studies GCSE exam.

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Media Studies

Analyzing Quality Street Advertisements: Media Studies GCSE Exam Prep

The Quality Street media studies advertisement from 1956 showcases a masterful blend of visual storytelling and marketing techniques, highlighting the brand's luxury positioning in post-war Britain. The advertisement features sophisticated design elements, strategic color choices, and carefully crafted messaging that appeals to an educated, affluent audience.

  • Rich visual composition incorporating triangular geometry and gold framing
  • Strategic use of typography and color psychology to enhance brand perception
  • Narrative elements drawing parallels between chocolate selection and romantic choice
  • Cultural reflection of 1950s social values and consumerist attitudes
  • Integration of persuasive language techniques including alliteration and emotive phrasing
...

21/02/2023

590

<p>The Quality Street advert from the 1950s features a variety of toffees and chocolates, such as the Strawberry Cup, Harrogate Toffee, and

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Visual Design Elements

The second page analyzes the sophisticated visual composition of the Quality Street poster. The design employs strategic elements to create a premium brand image.

Vocabulary: Geometric composition refers to the arrangement of visual elements in specific shapes to guide viewer attention.

Highlight: The gold frame creates a halo effect around both the man and product, suggesting prestige and value.

Example: The use of bold, serif fonts and rich colors communicates luxury and sophistication.

<p>The Quality Street advert from the 1950s features a variety of toffees and chocolates, such as the Strawberry Cup, Harrogate Toffee, and

View

Narrative and Social Context

The third page examines the social and narrative elements of this classic Quality Street media language advert. The advertisement reflects 1950s social values while creating an engaging story.

Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.

Highlight: The advertisement creates a parallel between choosing chocolates and romantic relationships.

Quote: "What a delicious dilemma!" serves as both a literal reference to chocolate selection and a metaphorical nod to romantic choice.

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Media Studies

Analyzing Quality Street Advertisements: Media Studies GCSE Exam Prep

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Film, Media and Photography

@media

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The Quality Street media studies advertisement from 1956 showcases a masterful blend of visual storytelling and marketing techniques, highlighting the brand's luxury positioning in post-war Britain. The advertisement features sophisticated design elements, strategic color choices, and carefully crafted messaging that appeals to an educated, affluent audience.

  • Rich visual composition incorporating triangular geometry and gold framing
  • Strategic use of typography and color psychology to enhance brand perception
  • Narrative elements drawing parallels between chocolate selection and romantic choice
  • Cultural reflection of 1950s social values and consumerist attitudes
  • Integration of persuasive language techniques including alliteration and emotive phrasing
...

21/02/2023

590

 

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Media Studies

14

<p>The Quality Street advert from the 1950s features a variety of toffees and chocolates, such as the Strawberry Cup, Harrogate Toffee, and

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Visual Design Elements

The second page analyzes the sophisticated visual composition of the Quality Street poster. The design employs strategic elements to create a premium brand image.

Vocabulary: Geometric composition refers to the arrangement of visual elements in specific shapes to guide viewer attention.

Highlight: The gold frame creates a halo effect around both the man and product, suggesting prestige and value.

Example: The use of bold, serif fonts and rich colors communicates luxury and sophistication.

<p>The Quality Street advert from the 1950s features a variety of toffees and chocolates, such as the Strawberry Cup, Harrogate Toffee, and

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Access to all documents

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Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Narrative and Social Context

The third page examines the social and narrative elements of this classic Quality Street media language advert. The advertisement reflects 1950s social values while creating an engaging story.

Definition: Propp's theory refers to character archetypes in storytelling, including the hero and damsel in distress.

Highlight: The advertisement creates a parallel between choosing chocolates and romantic relationships.

Quote: "What a delicious dilemma!" serves as both a literal reference to chocolate selection and a metaphorical nod to romantic choice.

<p>The Quality Street advert from the 1950s features a variety of toffees and chocolates, such as the Strawberry Cup, Harrogate Toffee, and

Sign up to see the content. It's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Product Presentation and Branding

The first page of the Quality Street 1956 advert showcases the product range with meticulous attention to detail. The advertisement presents three distinct products: Chocolate Strawberry Cup, Harrogate Toffee, and Chocolate Toffee Finger, each with detailed descriptions.

Highlight: The advertisement emphasizes product variety and quality through detailed descriptions of individual chocolates.

Example: "Strawberry jam and cream encased in milk chocolate" demonstrates the use of appetizing, descriptive language.

Definition: Product positioning refers to how a brand presents itself to create a distinct image in consumers' minds.

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

Ranked #1 Education App

Download in

Google Play

Download in

App Store

Knowunity is the #1 education app in five European countries

4.9+

Average app rating

21 M

Pupils love Knowunity

#1

In education app charts in 17 countries

950 K+

Students have uploaded notes

Still not convinced? See what other students are saying...

iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

I love this app ❤️ I actually use it every time I study.