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Quality Street Adverts - Media Studies GCSE Notes

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Quality Street - Knowledge Organiser (Media Studies Eduqas GCSE)

998

19 Feb 2023

1 page

Quality Street Adverts - Media Studies GCSE Notes

The Quality Street advertfrom 1956 is a classic example... Show more

Context
- Tin created by Mackin Tosh
- Created in 1936
- Inspired by a play from J.M Barrie
Only wealthy could afford chocolate until
1950s

Quality Street 1950s Advert Analysis

The 1956 Quality Street advert is a rich source for Media Studies, offering insights into post-war British society and advertising techniques. This analysis explores the context, wording, media language, representation, and relevant theories.

Context

The Quality Street brand, created by Mackintosh in 1936, was inspired by a J.M. Barrie play. In the 1950s, as society emerged from rationing, the brand targeted a broader audience.

Highlight: The advert aimed to appeal to the working class while maintaining an air of elegance associated with traditional chocolate consumers.

The advertisement reflects the social dynamics of the time, including:

  • A significant divide between rich and poor
  • Traditional gender roles with men holding more power
  • A society still recovering from war
  • An increased focus on family life

Wording and Visual Elements

The advert's text and visual design are carefully crafted to appeal to consumers:

Vocabulary: "Dilemma" in the phrase "What a delicious dilemma!" could suggest either a man choosing between two women or the difficulty in selecting from various chocolates.

  • Sophisticated fonts convey elegance
  • Purple, a royal color, stands out against the white background
  • The slogan "Delightfully different" is memorable and suggests variety

Example: The brand name "Quality Street" is presented in the largest font, emphasizing brand recognition.

Media Language

The advert's structure and composition are designed to maximize impact:

  • A gold frame creates a halo effect around the man and product
  • Triangular composition draws the eye to the central figure
  • The product is strategically placed at the bottom of the advert

Definition: Intertextuality is used through the inclusion of Miss Sweetly and Major Quality, characters familiar from other Quality Street advertisements.

Representation

The advert reflects and reinforces societal norms of the 1950s:

  • Depicts a male-dominated society with the man in control
  • Women are shown attempting to distract or manipulate the man
  • The man's attire suggests a working businessman, potentially the "provider"

Highlight: The advertisement targets 24-40 year-olds who might identify with the depicted lifestyle and aspirations.

Theories

Several media theories can be applied to analyze this advert:

Example: Propp's character types are evident, with the man as the "hero" and the women as "damsels in distress."

  • Laura Mulvey's Male Gaze theory is applicable, as men viewing the ad might aspire to be like the central male figure
  • Goffman's theory on gender advertisements is relevant, showing idealized rather than realistic behavior
  • Liesbet Van Zoonen's work on the sexualization of women in media is also pertinent

This Quality Street eduqas fact sheet analysis provides valuable insights for GCSE media gender representation studies and demonstrates the rich content available in historical advertisements for Media Studies GCSE coursework.



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Stefan S

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This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

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Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

 

Media Studies

998

19 Feb 2023

1 page

Quality Street Adverts - Media Studies GCSE Notes

The Quality Street advert from 1956 is a classic example of mid-20th century advertising, reflecting the social norms and marketing strategies of the era. This 1950s Quality Street advert analysisprovides insights into the representation of gender roles, class dynamics,... Show more

Context
- Tin created by Mackin Tosh
- Created in 1936
- Inspired by a play from J.M Barrie
Only wealthy could afford chocolate until
1950s

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Quality Street 1950s Advert Analysis

The 1956 Quality Street advert is a rich source for Media Studies, offering insights into post-war British society and advertising techniques. This analysis explores the context, wording, media language, representation, and relevant theories.

Context

The Quality Street brand, created by Mackintosh in 1936, was inspired by a J.M. Barrie play. In the 1950s, as society emerged from rationing, the brand targeted a broader audience.

Highlight: The advert aimed to appeal to the working class while maintaining an air of elegance associated with traditional chocolate consumers.

The advertisement reflects the social dynamics of the time, including:

  • A significant divide between rich and poor
  • Traditional gender roles with men holding more power
  • A society still recovering from war
  • An increased focus on family life

Wording and Visual Elements

The advert's text and visual design are carefully crafted to appeal to consumers:

Vocabulary: "Dilemma" in the phrase "What a delicious dilemma!" could suggest either a man choosing between two women or the difficulty in selecting from various chocolates.

  • Sophisticated fonts convey elegance
  • Purple, a royal color, stands out against the white background
  • The slogan "Delightfully different" is memorable and suggests variety

Example: The brand name "Quality Street" is presented in the largest font, emphasizing brand recognition.

Media Language

The advert's structure and composition are designed to maximize impact:

  • A gold frame creates a halo effect around the man and product
  • Triangular composition draws the eye to the central figure
  • The product is strategically placed at the bottom of the advert

Definition: Intertextuality is used through the inclusion of Miss Sweetly and Major Quality, characters familiar from other Quality Street advertisements.

Representation

The advert reflects and reinforces societal norms of the 1950s:

  • Depicts a male-dominated society with the man in control
  • Women are shown attempting to distract or manipulate the man
  • The man's attire suggests a working businessman, potentially the "provider"

Highlight: The advertisement targets 24-40 year-olds who might identify with the depicted lifestyle and aspirations.

Theories

Several media theories can be applied to analyze this advert:

Example: Propp's character types are evident, with the man as the "hero" and the women as "damsels in distress."

  • Laura Mulvey's Male Gaze theory is applicable, as men viewing the ad might aspire to be like the central male figure
  • Goffman's theory on gender advertisements is relevant, showing idealized rather than realistic behavior
  • Liesbet Van Zoonen's work on the sexualization of women in media is also pertinent

This Quality Street eduqas fact sheet analysis provides valuable insights for GCSE media gender representation studies and demonstrates the rich content available in historical advertisements for Media Studies GCSE coursework.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user